Best AI Tools for Marketers

Claude fits marketers who write a lot and want a careful drafting partner. Web search, memory and projects come with the free plan, so a project can hold your brand guidelines and past campaigns. Deep research starts on Pro, it doesn't generate photos or illustrations, and consumer chats train Anthropic's models unless you opt out. There is no built-in brand voice feature like Jasper's, and image work needs another tool such as Canva.

• +The free plan already includes web search, file creation, code execution and memory across conversations.
• +Deep research is available from the Pro plan up.
• −The Opus and Fable models are only available from the Pro plan up.

Jasper is built for marketing teams that need every asset in one brand voice. Jasper IQ applies voice, tone and style guidance across output, over 100 short-form templates cover ads and social posts, and the Canvas editor handles campaign briefs and long-form pieces. There is no free plan, only a 7-day trial, and the pricing page is hard to parse. Its entry price puts it out of reach for small budgets, where ChatGPT or Claude will do.

• +Jasper routes across multiple large language models including GPT-4 and Claude, reducing dependency on any single provider's limitations.
• +The Jasper IQ feature embeds brand voice, tone, and style guidelines into every piece of content generated.
• −The entry-level pricing is high enough to exclude solo bloggers and small-budget users, making it viable only for teams that can justify the spend.

Anyword is the pick when you compare versions of a headline, email subject or ad before sending. Its predictive scoring ranks variations, and it has 100+ templates and a Blog Wizard with a built-in plagiarism check. There is no free plan, only a 7-day trial, no mobile app. It is narrowly aimed at marketing use, so Claude or ChatGPT suit broader work.

• +Predictive performance scoring claims 82% accuracy in predicting which copy variation will outperform others, based on historical A/B testing data.
• +LLM-agnostic architecture means it isn't locked to a single AI model, giving it flexibility as the underlying technology evolves.
• −No mobile app is available, limiting access for marketers who need to work on the go.

Writesonic has shifted its center of gravity towards showing how a brand appears in AI search, with an article writer attached. It tracks prompts across AI platforms, produces pieces up to 5,000 words and offers a 7-day trial with no card, but no free plan. The plans are priced for marketing teams, and it lacks a Google Docs integration. If you only need copy, Anyword or Jasper stay closer to that job.

• +The AI Article Writer produces long-form content up to 5,000 words, making it viable for substantial editorial output.
• +Brand voice customization supports up to 10 distinct writing styles on the Growth plan, which exceeds most competitors at the same tier.
• −No Google Docs integration exists, which is a meaningful gap for editorial teams that rely on collaborative document workflows.

Copy is no longer a plain writing assistant. It now sells itself as a go-to-market platform that joins sales, marketing and operations workflows, so it suits mid-size revenue teams more than a lone content marketer. The Chat plan brings five seats and models from OpenAI, Anthropic and Gemini, while brand voice and workflows sit on Enterprise. Jasper is the closer match for pure marketing copy.

• +The Brand Voice feature carries tone and personality consistently across outputs.
• +Model-agnostic approach draws from OpenAI, Anthropic, and Google Gemini, meaning users benefit from best-in-class AI depending on the task.
• −Significant product identity shift from a copywriting tool to a GTM platform may alienate original users who signed up for simple AI writing assistance.

Rankability is aimed at agencies running SEO for several clients, so plans count clients and credits. It combines content optimization, daily rank tracking, backlink tools and visibility tracking across AI platforms, with founder-led support calls. In-house marketers with one site are paying for structure they do not need. It is young, has no free plan, and its 7-day trial applies to monthly billing only. Frase is the in-house alternative.

• +Built specifically for agencies managing multiple clients, not just adapted for them as an afterthought.
• +Tracks AI platform visibility across ChatGPT, Perplexity, and Gemini, a rare feature most SEO tools still lack.
• −The platform is very young, launching only in March 2024, meaning long-term reliability is still unproven.

Ahrefs leads when backlink and keyword data decide your plan. It runs its own crawler, tracks rankings in 190+ locations and covers site audits, content tools and AI search visibility. The free plan shows Ahrefs data on your own site, though there is no free trial of the paid plans and the higher tiers climb quickly. The AI features, Brand Radar and Agent A, are still early. Semrush is broader, with paid-search tools.

• +Ahrefs has one of the largest web crawlers available, providing industry-leading backlink data that has been refined since 2011.
• +The platform covers keyword research, rank tracking, site audits, content tools, and AI search visibility all in one place.
• −The platform has grown so large that most teams will only use a fraction of the available tools at any one time.

Frase covers the whole content loop, from live SERP research and automatic briefs to drafting and Content Guard, which watches published pages for ranking drops. Its AI Visibility tracking spans ChatGPT, Perplexity, Claude, Gemini and Google AI. That suits a marketer with a content library to maintain. The 7-day trial needs no card, there is no free plan, and the long feature list can feel heavy. Clearscope is the leaner grader.

• +AI Visibility tracking across ChatGPT, Perplexity, Claude, Gemini, and Google AI is a genuine differentiator that most competitors don't offer at the same level.
• +The SEO Research module uses live SERP data rather than cached snapshots, giving accurate competitor benchmarking and entity research.
• −Despite significant growth since 2016, the platform still has rough edges that users are likely to encounter.

Surfer suits content marketers who want a live score while writing. The Content Editor grades a draft against currently ranking pages, a Chrome extension works inside Google Docs and a WordPress plugin is available. Higher plans add AI visibility tracking, which is unproven. There is no free plan, only a 7-day trial, and the wide feature set can feel like a lot. Clearscope is the simpler grader.

• +The Content Editor provides real-time Content Score feedback as you write, based on analysis of currently ranking pages.
• +Surfer covers a genuinely broad feature set including keyword research, topical mapping, AI writing, content auditing, and Search Console page tracking in one platform.
• −The 'AI Visibility OS' branding feels overblown for what is fundamentally a content editor with added features.

Clearscope is the editor to choose when several writers and editors need a result everyone can read at a glance: content is graded A+ to F with real-time term suggestions. It works with Google Docs, WordPress and Microsoft Word, and adds tracking of your brand in ChatGPT and Gemini. It is web-only, offers no backlink data or wider SEO suite, and has no free plan, only a 14-day trial. Pair it with Semrush or Ahrefs.

• +The letter-grade content scoring system (A+ to F) is widely praised for being immediately legible to entire teams without requiring interpretation.
• +The 2026 AI Prompt Tracking feature monitors brand visibility in ChatGPT and Gemini, addressing a gap most SEO tools have yet to fill.
• −The product is web-only with no desktop app, which may limit flexibility for some users and teams.

QuillBot suits marketers who rework existing copy: ten paraphrasing modes, a summariser, grammar checker, plagiarism detector and citation generator sit in one place, with extensions for Chrome, Edge and Safari. Prices are hard to find on the homepage, the document editor is awkward on small screens, and the fast expansion of features leaves the product uneven. For consistent brand tone, Grammarly gives you more control.

• +Offers ten paraphrasing modes, which is significantly more than most competitors that typically offer three or four.
• +Comprehensive feature set includes grammar checker, plagiarism detector, citation generator (APA, MLA, Chicago), AI Detector, Summarizer, and Translator covering 50+ languages.
• −Pricing is almost entirely invisible on the homepage, making it difficult to evaluate cost before committing.

Wordtune is for tightening single sentences: choose a line and change its tone or length, in the Chrome extension, Google Docs or phone apps. The free Basic plan gives 10 rewrites a day, with more on paid plans and a 3-day trial. Grammar analysis is shallower than Grammarly's, there is no WordPress integration. Use it for headlines and taglines, not for proofreading whole campaigns.

• +Built on proprietary AI models from AI21 Labs, not a generic GPT wrapper, giving it a distinct output style.
• +Fact-verified AI suggestions claim to cross-check generated content against five or more sources before surfacing.
• −No WordPress integration, limiting utility for content publishers who work directly in CMS environments.

LanguageTool suits teams that publish in several languages, checking grammar, style and spelling across 30+ languages and dialects. Its Teams plan adds a shared style guide and dictionary, and it does not train on your text. It corrects and refines instead of generating copy, and the AI covers sentence paraphrasing only. The free plan works through browser extensions and a web editor. Grammarly is broader for English-only teams.

• +Supports grammar, style, and spelling checking across 30+ languages including multiple dialects, making it genuinely useful for multilingual users.
• +Has been operational since 2003, predating most competitors including Grammarly, indicating long-term stability and refinement.
• −The tool is narrower in scope than competitors like Grammarly, which may disappoint users expecting a full-featured writing assistant.

ProWritingAid fits marketers producing long-form pieces such as ebooks and whitepapers, where its 25+ reports on pacing and repeated phrases help. It has a custom style guide on Premium and works in a web editor, desktop app, Chrome extension, Word and Google Docs. The free plan is small, with a 500-word limit, it is English only and has no mobile app. For quick social copy, Grammarly is faster.

• +Offers 25+ writing reports including pacing analysis, dialogue tag tracking, and repeated phrase detection that go far beyond surface-level grammar checks.
• +Integrates with Scrivener, a major differentiator over Grammarly that fiction writers in long-form workflows genuinely value.
• −Runs on a proprietary AI model with no recognizable third-party AI partnership, which may raise questions about model quality and transparency.

Salesforce is for organizations that want CRM, marketing, service and commerce on one enterprise platform, with Einstein AI and Agentforce agents on top. Flow Builder handles complex branching, and AppExchange lists 3,000+ integrations. It needs dedicated admin resources, budgets are high, and onboarding is heavy. A free suite exists and a 30-day trial is available, but small marketing teams will get to value faster in HubSpot.

• +Flow Builder provides a comprehensive drag-and-drop workflow canvas that handles branching logic, record changes, scheduled runs, and API events with more completeness than most competitors.
• +Einstein AI is embedded across sales, service, marketing, commerce, and IT workflows, providing an integrated AI layer throughout the entire platform.
• −The platform requires dedicated admin resources to manage effectively, making it a poor fit for organizations without the staffing to support it.

Klaviyo is the natural fit for ecommerce and direct-to-consumer brands, joining email, SMS, push, WhatsApp and reviews on one customer data layer, and its Composer agent can build campaigns from a text prompt. The free plan covers up to 250 profiles and 500 emails a month. It is explicitly built for consumer brands, so B2B SaaS teams will find it a poor fit, and its agent depends on clean data.

• +Combines email, SMS, mobile push, WhatsApp, reviews, and customer service inbox in a single unified platform.
• +Visual drag-and-drop flow builder supports advanced branching logic including conditional splits, time delays, and A/B testing inside flows.
• −The 'autonomous B2C CRM' marketing framing overpromises and requires scrutiny, real-world performance depends heavily on the quality of your historical data.

ActiveCampaign is for marketers whose main problem is automation: branching flows triggered by form submissions, email opens or ecommerce events, running across email, SMS and WhatsApp. Its AI layer remembers brand context, though the autonomy claims may be oversold. There is no free plan, only a 14-day trial with no card, the interface is English only, and the depth can overwhelm someone who needs plain email. HubSpot is easier to start.

• +ActiveCampaign has been a trusted platform since 2003, giving it deep institutional knowledge and a proven track record with 180,000+ customers.
• +The visual automation builder supports genuinely complex branching logic with a wide range of triggers including webhooks, form submissions, email opens, and ecommerce events.
• −The platform is extremely deep and feature-rich, which can overwhelm users who just need straightforward email automation.

Metricool is the value pick for marketers who report on results: the free plan offers one brand, 20 posts a month, 30 days of analytics and 5 competitor profiles, while paid plans bring Facebook, Google and TikTok ads into the same dashboard and Advanced adds client management. Its AI assistant runs on credits, and a hashtag tracker costs extra. Sprout Social is deeper on engagement, at a much higher price.

• +Single dashboard covers scheduling, analytics, ads management, and link-in-bio without requiring multiple subscriptions.
• +The free tier is genuinely usable, offering one brand, 20 posts per month, 30 days of analytics history, and five competitor profiles.
• −The Hashtag Tracker is a separate add-on rather than included in standard paid plans, adding potential extra cost.

Publer stretches a small budget far: the free plan covers 3 accounts, paid plans add bulk scheduling and post recycling, and client workspaces suit those managing several brands. Free has no X, analytics and hashtag suggestions wait for the Business plan, and it has no white-label reports. Choose it over Buffer when you recycle content and juggle several accounts on a tight budget.

• +Publer's Professional plan starts at just $5 a month, making it one of the most affordable real social schedulers on the market.
• +The free plan is genuinely functional, offering three social accounts and ten scheduled posts per account at no cost.
• −X/Twitter is not available on the free tier, which is a notable omission for users who rely on that platform.

Hootsuite is the veteran suite for teams managing many accounts across networks. Paid plans include unlimited scheduling, bulk scheduling, a shared calendar and its Wisdom AI for trends, competitor intelligence and captions. There is no permanent free plan, only a 14-day trial, and it is priced per user, which makes it a poor fit for solo marketers or tight budgets. Sprout Social competes on inbox depth, Buffer on simplicity.

• +Hootsuite has been operating since 2008, giving it one of the most mature and battle-tested scheduling engines in the social media management space.
• +Unlimited post scheduling is available on paid plans, with bulk scheduling included from the start rather than locked behind higher tiers.
• −Hootsuite is not designed for solo creators or small budgets, and its pricing requires a serious cost-benefit conversation before committing.

Buffer is the simple queue: schedule posts across up to 11 networks with a week and month calendar and drag-and-drop rescheduling. The free plan gives 3 channels with 10 scheduled posts each, and the AI Assistant is included on every plan. Pricing is per channel, which turns costly at agency scale, and there is no white label or competitor analysis. Metricool adds analytics on the same free-plan footing.

• +Per-channel billing model means solo creators and small businesses only pay for the accounts they actually connect, not a bloated seat-based tier.
• +Covers 11 social media networks, giving broad platform support for most small business and creator use cases.
• −Per-channel pricing becomes expensive and complicated for agencies managing 20 or more client accounts.

Sprout Social is the mid-market and enterprise option: a Smart Inbox that pulls messages from all connected networks, listening, reporting, influencer marketing and employee advocacy. Unlimited scheduling starts on Essentials, and a 30-day trial needs no card. It is priced per seat and firmly at the top of this list, with key capabilities on higher plans, so solo marketers and small teams should look at Metricool or Buffer instead.

• +The Smart Inbox consolidates messages across all connected social networks into one view.
• +Unlimited scheduling is available from the Essentials plan, including optimal send times and bulk publishing support.
• −Pricing is firmly mid-market and upward, making it a poor fit for solo creators, small teams, or anyone on a tight budget.

Adobe Express suits marketers already touching Photoshop or Illustrator, because it links to them and publishes straight to social platforms. The free plan carries 100,000+ templates, Adobe Stock content and 4,000+ fonts, with real-time co-editing, and Adobe does not train on your content. It has no desktop app and no node-level vector editing, phone support is paid only, and Premium caps generative AI at 250 credits a month. Canva is the closer rival.

• +The free plan alone includes more than 100,000 templates, over a million Adobe Stock photos, videos and music tracks, and more than 4,000 fonts, at no cost.
• +Real-time co-editing and commenting let more than one person work on the same project together.
• −Generative AI on the paid Premium plan is capped at 250 credits a month per user.

Adobe Firefly is for marketers who need generated images they can defend: it is trained on licensed content, includes commercial use, and Adobe does not train on your content by default. It reaches Photoshop and Express and other companies' models from one web app, and the free plan gives limited daily generations. Every paid plan is an annual commitment billed monthly, and Text to Image has no seed or negative-prompt field.

• +The free plan gives limited daily generations across image, video and audio models at no cost.
• +Adobe will not use your content to train its models, except content you choose to submit to Adobe Stock, which is opt-in.
• −No paid plan has a true month-to-month price; every one is an annual commitment paid in monthly instalments.

Kittl is for print, merchandise and brand artwork where real vector precision matters: a full online vector editor with pen and Boolean tools sits beside AI image, vector and video generators, and exports include SVG. The free plan is forever but personal use only, with exports capped at 800 pixels, so commercial work needs Pro or Expert. It is browser-only. For quick social graphics, Canva is faster.

• +Kittl's free plan is free forever, with no time limit or expiry, rather than a timed trial.
• +The free plan includes 100 AI tokens, enough for up to 100 images, plus five active projects and 500MB of storage.
• −Kittl runs in the browser only, with no desktop app for Windows or Mac.

Canva is where non-designers make almost everything: social posts, presentations, video and print, from a big template library with a Brand Kit and scheduling. The free plan offers a large template and stock library, and Pro raises AI use tenfold. Uploads train Canva's algorithms unless you opt out, AI use is capped, and per-person pricing adds up for a team. Adobe Express is the closer rival and publishes straight to social.

• +The free plan includes over 1,000 design types, more than 1.6 million templates, more than 4.7 million stock photos, videos, graphics and audio clips, and 5GB of storage at no cost.
• +Magic Design turns a written prompt into a finished design, extending the same approach to presentations and video.
• −The AI Image Generator's Vector style produces a raster image with a vector look, not an editable vector or SVG file.

Midjourney is the choice when a campaign needs a distinctive, painterly look no template will give you. Subscribers own their images and may use them commercially from the cheapest paid plan, though a company above a stated revenue level must be on Pro or Mega. There is no free plan or trial, no API, and no opt-out from training on your prompts. It runs on Discord and the website, and Adobe Firefly is the safer licensing choice.

• +Every subscriber owns what they create and may use it commercially from the cheapest paid plan.
• +Midjourney turns a still image into a 5-second video as well as generating stills, alongside style reference, seed and negative prompt controls.
• −There is no free plan and no free trial, so there is no way to try Midjourney before paying.

HeyGen has the widest range for presenter videos: 500+ stock avatars, a digital twin from a short recording, and translation into 175+ languages with lip sync, so one script can serve many markets. The free plan gives 3 watermarked videos a month. The feature set has grown busy and early tutorials may be outdated, and pricing needs careful reading. Synthesia is the calmer choice for training and onboarding videos.

• +HeyGen supports video translation across 175+ languages with lip-sync matched to the new voice, making localization highly accessible.
• +The AI Studio editor allows users to adjust tone, delivery, gesture timing, and emotional register through text controls without re-recording.
• −The feature set is described as getting 'busy,' suggesting a steeper learning curve for new users navigating the full platform.

Opus Clip turns long videos such as webinars and podcasts into short clips, scoring them with a Virality Score and reframing landscape footage to vertical with subject tracking. Captions support 20+ languages. The free plan gives 60 credits a month with a watermark and clips that expire after 3 days, credit use is hard to predict, and it is web-only. Use VEED if you need to edit the full video too.

• +The ClipAnything model works across diverse video genres, including lectures, cooking videos, sports and tutorials, as well as podcasts and talking-head content.
• +ReframeAnything model uses AI object tracking to keep subjects centered when converting landscape video to vertical format.
• −The tool is entirely web-based with no desktop app, which may limit workflow flexibility for users who prefer offline or native applications.

VEED is a browser editor for social videos and ads, where AI generation from models such as Veo and Kling, subtitles, avatars, voice cloning, translation and text-based editing live in one tab. Free exports are 720p with a watermark, and paid plans work on AI credits. There is no desktop app and no Premiere integration, so post-production professionals will not find it deep enough. Opus Clip is more focused on repurposing.

• +VEED integrates multiple frontier AI generation models including Veo 3.1 and Kling AI through a single interface, giving users access to best-in-class engines without switching tools.
• +The entire platform runs in the browser with no desktop installation required, making it immediately accessible for teams without IT overhead.
• −VEED has no Adobe Premiere integration, which limits its appeal for users already embedded in professional post-production workflows.

KreadoAI targets ecommerce marketers who want ad videos from a product page link, with text-to-video, image-to-video and PowerPoint-to-video too, plus subtitle burning, background removal and multi-size resizing for TikTok and Meta. The free tier gives 10 K-coins, 3 minutes of video, 5 avatars and 120+ voices, and there are one-off payment options. Homepage claims about ad-spend data have no published evidence, and the broad toolkit is less focused than Creatify.

• +URL-to-video conversion workflow allows e-commerce brands to generate launch-ready ad videos from a single product page link in minutes.
• +Wide feature surface includes text-to-video, image-to-video, and PowerPoint-to-video conversion beyond just the flagship URL input.
• −Homepage claims such as '$1 billion in real ad spend informing the AI' come with no published evidence behind them.

Creatify is built for performance marketers testing many ad variants: paste a product URL and it pulls visuals, writes a script and picks an avatar, and batch creation makes 50+ variants. A competitor ad tracker shows what works in your category, and videos launch straight to Meta and TikTok. The free plan gives 10 credits, about 2 video ads, with a watermark. It is narrow, so it is a poor fit for general editing.

• +URL-to-video feature automatically pulls visuals, generates a script, picks an avatar, and assembles a video ad from just a product page link.
• +Batch creation allows users to spin up 50+ ad variants quickly without manual assembly for each one.
• −The platform is narrowly focused on ad creation and not suitable for general video editing or broader content production needs.

Wix is the plain route for a small business or campaign site: generate a site from a prompt, then edit in a drag-and-drop editor with ecommerce, hosting, a CMS and SEO tools in one place. The free plan is a working site on a Wix domain, and paid plans add a free custom domain for a year. You cannot export the code, and paid plans are billed yearly only. Webflow allows export.

• +Wix's AI website builder can generate a full, business-ready site from a written prompt.
• +Every paid tier includes a built-in eCommerce store, from Basic on Light and Core up to Advanced on Business Elite.
• −Wix does not offer a way to export a site's underlying code; Velo only adds custom code that stays on Wix.

Framer is for designers-turned-marketers who want to publish a marketing site straight from the canvas, with AI agents drafting structure and copy, a CMS, SEO tools and free commenting for collaborators. The free plan never expires, but has no custom domain. There is no code export and no native ecommerce, and non-Enterprise customer inputs and outputs are used to train its AI with no opt-out mentioned. Webflow gives you code out.

• +AI agents generate a site's structure, sections and draft copy from a prompt or brief.
• +Hosting, a CMS and SEO tools are bundled together with the builder on one platform.
• −No native ecommerce; selling products requires a third-party plugin that syncs an external Shopify store.

10Web is for agencies delivering WordPress sites to clients: it generates a full WordPress site and a WooCommerce store from a prompt, URL or Figma file, hosts it, and lets agencies resell under their own brand. Every plan is paid, with only a 30-day money-back guarantee, and it has no AI image generation and no real-time collaboration. For a one-off landing page, Wix or Durable are cheaper starting points.

• +Generates a full WordPress site, including a WooCommerce store, from a prompt.
• +Imports a Figma file and converts it into a live WordPress page.
• −No free plan: every tier is a paid subscription, with only a 30-day money-back guarantee instead of a trial.

Durable is aimed at solo service businesses, such as trainers and tradespeople, that need a site live fast: it generates pages, copy and images in about thirty seconds and bundles a CRM, booking calendar, invoicing and blog automation. The free plan uses a .durable.site subdomain with 10 CRM customers and 5 images a month. Generated copy often needs editing, and the CRM is too thin for a sales team. There is no mobile app.

• +Durable can generate a full website with real pages, copy, and images in approximately thirty seconds, requiring no design skills.
• +AI agents can automatically publish blog posts, collect reviews, and reply to inbound leads without manual triggering.
• −The AI-generated website copy is not always high quality, often requiring manual editing after initial generation.

Wrike works for marketing teams that want AI writing without an add-on: AI Essentials, covering writing, forms and Board AI, is included on every paid plan, and viewer guests are free. Copilot and AI Agents wait for Business, which is annual only. The free plan has unlimited users but a cap of 200 active tasks, and a 14-day trial needs no card. Its data is not used to train AI models. ClickUp now includes AI credits in every plan, from $12 a user on Core.

• +AI Essentials, covering writing, form and rule generation and Board AI, is included free and unlimited under fair use on every paid plan starting at Team.
• +Wrike offers a public REST API and its own MCP server for connecting AI assistants.
• −Wrike Copilot and AI Agents are part of AI Elite, which only starts on the Business plan.

Notion is the flexible workspace for docs, wikis and project databases that a marketing team shapes for itself, viewable as boards, timelines or calendars. Guests never need a paid seat, and it does not train on your data by default. The full AI, including its agent and meeting notes, arrives only on Business, external guests on Free and Plus are capped at 10, and there is no trial of paid plans. ClickUp is more structured.

• +Docs, wikis and project databases are included in Notion at no extra cost.
• +Guests never require a paid seat on any Notion plan.
• −Notion's full AI, including its agent, meeting notes and cross-app search, is included only from the Business plan.

monday is for teams that think in boards: projects, campaigns and approvals laid out visually, with a Sidekick assistant that builds workflows, dashboards and forms from one request. An AI notetaker joins Zoom, Microsoft Teams and Google Meet, and it does not train on your data. Paid plans start at three seats, the free plan stops at two seats and three boards, and guest access begins on Standard. Asana is the alternative for portfolios and goals.

• +The free plan is free forever for up to 2 seats, with up to 3 boards and 3 Docs.
• +Sidekick can create workflows, automations, dashboards and forms from a single request.
• −Paid plans require a minimum of 3 seats.

Asana suits marketing teams planning across many projects with goals, portfolios, timelines and intake forms. The free Personal plan allows unlimited tasks for up to 2 users, unlimited free guests arrive from Starter, and AI Teammates includes 30+ prebuilt agents for marketing, operations and IT. The catch is the AI allowance on Starter, 5 requests per user a month, and native time tracking only on Advanced. Wrike gives more AI on every paid plan.

• +Asana's free Personal plan allows unlimited tasks and projects with unlimited storage (100MB per file) for up to 2 users.
• +Unlimited free guest seats let clients and contractors collaborate from the Starter plan without adding to the license count.
• −The Starter plan's AI allowance is capped at 5 requests per user a month, up to 50 per account.