Asana is a work management platform for tasks, projects, portfolios and goals. Its AI, called AI Teammates, AI Studio and Asana Dash, is included from the cheapest paid plan with a small monthly allowance rather than sold as a separate add-on, so what decides whether it suits you is how far that allowance goes and whether views like timeline and Gantt matter to your team.
What is Asana?
Asana is a work management company headquartered in San Francisco. It runs on the web, with desktop apps for Windows and Mac, and mobile apps for iOS and Android.
Managing work in Asana
Work is organized as a list, board, calendar, timeline or Gantt chart, with reporting dashboards for a real-time view of a team's progress. Forms are available from the Starter plan up, turning intake requests directly into tasks, and Advanced adds branching to those forms. Unlimited automations to assign work and send alerts are included from Starter, and Advanced adds unlimited portfolios and Goals, connecting everyday tasks to team objectives.
Time tracking works through third-party integrations on every plan, including the free Personal plan. Advanced adds native time tracking built into the product.
Asana's AI is not on the free Personal plan. Starter includes AI Teammates and Asana Dash with 5 AI requests per user a month, up to 50 per account, plus 50,000 AI Studio credits per billing account a month. Advanced raises the AI Studio allowance to 75,000 credits a month. Extra AI requests can be bought on demand for $0.60 each, billed monthly, on Starter and up. AI Teammates includes more than 30 prebuilt agents for marketing, operations and IT, plus industry-specific ones for manufacturing, retail, professional services and healthcare.
Working with other people
All paid plans allow unlimited members, and unlimited free guest seats are available from Starter, letting clients and contractors collaborate without adding to the license count.
Asana integrates with tools including Slack, Google Drive, Microsoft Teams, Salesforce, Zoom, Jira, HubSpot, Zendesk, QuickBooks, Dropbox, Okta, Tableau and Power BI. A public API with a developer sandbox and API explorer is available for building custom apps, and Asana's Work Graph connects to outside AI assistants through its own MCP connectors.
Asana pricing: what each plan gives
The Personal plan is free forever for up to 2 users, with unlimited tasks and projects, list, board and calendar views, unlimited storage (100MB per file), status updates, time tracking through integrations and more than 100 free integrations. There is no free trial of the paid plans.
Starter costs $13.49 per user a month ($10.99 per user a month billed annually) and adds unlimited automations, forms, unlimited free guest seats, and AI Teammates and Dash with 5 AI requests per user a month, up to 50 per account, plus 50,000 AI Studio credits a month. Advanced costs $30.49 per user a month ($24.99 per user a month billed annually) and adds unlimited portfolios, Goals, native time tracking and a larger AI Studio allowance of 75,000 credits a month.
Privacy and security
Asana is SOC 2 Type 2 certified, and its compliance programme covers the GDPR, including data subject rights for EU residents. Single sign-on with SAML 2.0 is available on Enterprise plans, alongside two-factor authentication and data controls for the mobile app.
Support runs through a Help Center and a community forum.
Who Asana suits
Asana suits teams that want task and project management with timeline and Gantt views, unlimited automations and forms, and an AI allowance included in the price of a paid plan rather than billed as a separate add-on.
It suits less well teams that need heavier AI usage than Starter's 5 requests per user a month allows, or anyone wanting portfolios, Goals and native time tracking without moving up to the Advanced plan.
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Frequently Asked Questions
How much does Asana cost?
The Personal plan is free forever for up to 2 users. Paid plans start at Starter for $13.49 per user a month ($10.99 per user a month billed annually) and rise to Advanced at $30.49 per user a month ($24.99 per user a month billed annually).
How much AI does each Asana plan include?
The free Personal plan has no AI. Starter includes AI Teammates and Asana Dash with 5 requests per user a month, up to 50 per account, plus 50,000 AI Studio credits a month. Advanced raises the AI Studio allowance to 75,000 credits a month, and extra requests cost $0.60 each on demand.
What are Asana's AI Teammates?
AI Teammates are ready-to-go AI agents built into Asana, with more than 30 prebuilt for marketing, operations and IT, plus industry-specific ones for manufacturing, retail, professional services and healthcare.
Is Asana secure enough for company data?
Asana is SOC 2 Type 2 certified and its compliance programme covers the GDPR. SAML single sign-on and two-factor authentication are on the Enterprise plans.
