How we rate AI Video tools

What can the model actually make? Sound and speech generated with the picture, animating a photo you upload, keeping a character the same from shot to shot, setting the first and last frame, camera moves, and how long one clip can run.

Each section adds up to 10, then counts for 30 of the 100.

What the cheapest paid plan costs each month, and whether there is a free plan or a trial. Cheaper plans earn more points.

Each section adds up to 10, then counts for 25 of the 100.

What resolution the model itself makes, what you can download after an upscale, and whether your videos come out without the vendor's watermark.

Each section adds up to 10, then counts for 15 of the 100.

Whose model are you using? Its own, other companies' models offered inside the same product, weights you can download and run yourself, and an API.

Each section adds up to 10, then counts for 15 of the 100.

The things around the video: voiceover, cloning your voice, captions, lip sync, translation, a brand kit and a shared workspace.

Each section adds up to 10, then counts for 10 of the 100.

Does it train its AI on the videos you make, does it hold SOC 2, and where does it run?

Each section adds up to 10, then counts for 5 of the 100.

The avatars themselves: how many are in the library, whether one photo is enough to make a new one, whether an avatar can hold a live conversation, whether the vendor insists on the person's consent, and whether it can turn a document into a presenter video.

Each section adds up to 10, then counts for 30 of the 100.

What the cheapest paid plan costs each month, and whether there is a free plan or a trial.

Each section adds up to 10, then counts for 25 of the 100.

Most of these are bought for training. SCORM export for your LMS, quizzes and branching inside the video, screen recording and a brand kit.

Each section adds up to 10, then counts for 15 of the 100.

How many languages the AI speaks, whether it can translate a finished video, what resolution you can export, and whether it captions for you.

Each section adds up to 10, then counts for 15 of the 100.

Does it train AI on your videos, how many ways can you reach support, and can a team share a workspace with single sign-on?

Each section adds up to 10, then counts for 15 of the 100.

Making the ad: pasting a product page and getting a video back, how many AI creators you can pick from, an avatar holding your product, predicted or measured ad performance, and publishing straight to Meta or TikTok.

Each section adds up to 10, then counts for 30 of the 100.

What the cheapest paid plan costs each month, and whether there is a free plan.

Each section adds up to 10, then counts for 25 of the 100.

How many languages the AI speaks, whether it translates a finished video, what resolution you can export, and what languages the app itself is in.

Each section adds up to 10, then counts for 20 of the 100.

Stock footage and music built in, a shared workspace, and how many ways there are to reach support.

Each section adds up to 10, then counts for 15 of the 100.

SOC 2, and whether the vendor trains its AI on the videos you make.

Each section adds up to 10, then counts for 10 of the 100.

What you can feed it. Every one takes a script or a blog post, so the points are for a PDF or a slide deck, for generating new footage rather than only pulling stock, and for lip sync.

Each section adds up to 10, then counts for 25 of the 100.

What the cheapest paid plan costs each month, and whether there is a free plan or a trial.

Each section adds up to 10, then counts for 25 of the 100.

How many languages the AI speaks, and how many the app itself can be switched to.

Each section adds up to 10, then counts for 20 of the 100.

Posting straight to YouTube, TikTok and the rest, and what resolution you can export.

Each section adds up to 10, then counts for 15 of the 100.

An API, SOC 2, single sign-on, and how many ways there are to reach support.

Each section adds up to 10, then counts for 15 of the 100.

All of them find clips and reframe them, so the points are for what comes after: styled word-by-word captions, B-roll added for you, a score for which clip will do best, how long a source video it takes, and importing from a link.

Each section adds up to 10, then counts for 30 of the 100.

What the cheapest paid plan costs each month, and whether there is a free plan.

Each section adds up to 10, then counts for 25 of the 100.

Posting the clips straight to social networks, export resolution, a brand kit and a stock library.

Each section adds up to 10, then counts for 15 of the 100.

Voiceover, lip sync, how many languages the AI works in, and an API.

Each section adds up to 10, then counts for 15 of the 100.

A shared workspace, SOC 2, single sign-on, whether it trains AI on your videos, and how to reach support.

Each section adds up to 10, then counts for 15 of the 100.

Editing the video by editing its transcript, stripping ums and pauses, removing the background without a green screen, cleaning up the audio, correcting gaze, and how many platforms it runs on.

Each section adds up to 10, then counts for 30 of the 100.

What the cheapest paid plan costs each month, and whether there is a free plan or a trial.

Each section adds up to 10, then counts for 25 of the 100.

Can you record in it? Remote guests on separate tracks, your screen, and a desktop app rather than a browser tab.

Each section adds up to 10, then counts for 15 of the 100.

AI voiceover, cloning your voice, translating a finished video, and lip sync.

Each section adds up to 10, then counts for 15 of the 100.

A shared workspace, a brand kit, stock footage, SOC 2, whether it trains AI on your videos, single sign-on and support.

Each section adds up to 10, then counts for 15 of the 100.