Wix is a hosted website builder that can generate a full site from a written prompt, then hand it to a drag-and-drop editor for further changes. Whether it fits depends on whether you want hosting, e-commerce and marketing tools bundled into one platform, since a plain code export of a finished site is not offered.
What is Wix?
Wix is an Israeli company based in Tel Aviv. Its editor runs in the browser; a separate Wix Owner app for iOS and Android lets you manage an existing site from a phone, and a branded app builder can turn a site into its own iOS and Android app for the site owner's own customers. A REST API and a Velo developer platform are both available for building on top of a Wix site.
Building a site with Wix
Wix's AI website builder goes from a written prompt to a business-ready site without needing a template as a starting point. Once a site exists, its content sits inside a CMS, with CMS collections and dynamic pages that do not require writing code to set up.
An eCommerce store is built into every paid tier: Basic eCommerce on Light and Core, Standard eCommerce on Business, and Advanced eCommerce on Business Elite. Built-in SEO tools optimise a site for search engines, and a multilingual feature translates a site into other languages for visitors around the world.
Wix does not offer a way to export a finished site's underlying code. Velo, its developer platform, only adds custom code to a site that keeps running on Wix, rather than producing a file you could host elsewhere.
Working with other people
On Wix Studio, several people can work on the same site at the same time, with custom roles and permissions, and live comments attach feedback directly to the canvas. Studio also includes Design libraries for sharing reusable assets and templates across a team, and a Figma plugin for importing existing designs. None of this is stated as available on the base Wix Editor or on its Light, Core, Business and Business Elite plans.
Wix connects to Google Analytics, Facebook Pixel, Instagram, Facebook, YouTube and Pinterest, among other tools in its wider app market. Single sign-on is listed only on Wix Enterprise, alongside SCIM provisioning, advanced permissions and IP allowlisting. The account, dashboard and editor are available in more than 20 languages, including English, Spanish, Portuguese, French, German and Japanese.
Wix pricing: what each plan gives
The free plan gives reliable hosting, the full drag-and-drop editor, no-code design features and access to the template library, on a Wix domain or subdomain. Wix does not publish a time-limited trial; instead, its paid plans carry a 14-day money-back guarantee.
Light is $17 a month billed yearly, with 2 site collaborators; a plain monthly price is not published for it. Core is $29 a month billed yearly. Business is $39 a month billed yearly. Business Elite is $159 a month billed yearly. All four are priced per site rather than per person, and each includes a free custom domain for the first year, which the free plan does not.
Privacy and support
Wix holds a SOC 2 Type 2 report alongside ISO 27001, 27017 and 27018 certification, and states it complies with GDPR. Single sign-on is listed only on the Enterprise tier, not on the standard Light through Business Elite plans.
Support runs 24 hours a day through chat, with phone and email also offered, plus a help center and a community forum.
Who Wix suits
Wix suits anyone who wants a working site generated from a prompt, then hosting, a CMS, e-commerce and SEO tools all inside the same platform, without arranging separate services for each one. Its free plan is a genuine working site rather than a limited demo, which makes it a reasonable way to try the editor before committing to a domain and a paid tier.
It suits less well anyone who wants to take a finished site's code elsewhere, since Wix does not offer a code export. Teams that need several people editing a site at once, shared design libraries or Figma imports will find those only on Wix Studio, not on the standard Light through Business Elite plans, and single sign-on is limited to Enterprise.
How Wix compares
Wix scores 8.0 out of 10 among the AI website builders we rate. These three do the same job and are the closest to it, compared on what each vendor publishes.
Webflow
Wix bundles a free domain with every paid plan and generates images inside the builder through Wixel, neither of which Webflow offers. Webflow instead exports the site's underlying code, something Wix does not do. Wix is cheaper to start, $17 a month against Webflow's $24, and runs on 3 platforms, with mobile apps for managing a site, against Webflow's browser-only builder, with 5 ways to reach support against Webflow's 2. Both include a free plan, SOC 2 certification, and enterprise-tier single sign-on.
Pick Webflow if you want to export the site's own code instead of staying inside a hosted builder.
Pick Wix if you want a lower starting price, a free domain included, and image generation built into the builder.
Framer
Framer connects to more integrations, 15 against Wix's 6, mostly through its own plugin marketplace, and starts cheaper at $10 a month against Wix's $17. Wix instead sells products directly and generates images inside its builder through Wixel, neither of which Framer offers. Neither exports the finished site as downloadable code. Both include a free plan and SOC 2 certification, and Wix adds real-time collaboration in Wix Studio, so the choice comes down to whether you need commerce and image generation built in or a lighter, cheaper builder with more integrations.
Pick Framer if you want the cheaper plan and a wider marketplace of integrations.
Pick Wix if you want to sell products and generate images without leaving the builder.
teleportHQ
Wix generates images inside its builder through Wixel and is SOC 2 certified, neither of which teleportHQ offers. TeleportHQ instead exports the finished site as downloadable code on paid plans, something Wix does not do. Wix includes a free plan with no expiry, while teleportHQ's $0 tier is a 7-day trial, and Wix runs on 3 platforms, with mobile apps for managing a site, against teleportHQ's browser-only builder. TeleportHQ has a dedicated white-label track for agencies reselling it under their own brand instead.
Pick teleportHQ if you need to export the site as code and plan to resell it white-label to clients.
Pick Wix if you want a free plan that never expires and image generation built into the builder.
Frequently Asked Questions
Is Wix free to use?
Yes. The free plan includes reliable hosting, the drag-and-drop editor, no-code design features and Wix's template library, on a Wix domain or subdomain rather than a custom one.
What does Wix cost?
Paid plans are billed yearly: Light is $17 a month, Core is $29, Business is $39 and Business Elite is $159, each priced per site. A plain monthly price is not published for any of them.
Can I export my Wix site's code?
No. Velo, Wix's developer platform, adds custom code to a site that keeps running on Wix; it does not produce an exportable copy of the site's code.
Does Wix support GDPR and offer single sign-on?
Wix states it complies with GDPR. Single sign-on, along with SCIM provisioning and IP allowlisting, is listed only on the Enterprise tier, not on the standard plans.
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