Framer is a canvas-based website builder with an AI agent that generates a site from a prompt, then hosts, publishes and manages its content in the same place. Whether it fits you depends on whether you need built-in ecommerce or a way to export your site's code, since neither is offered; everything runs on Framer's own hosting instead.
What is Framer?
Framer is made by Framer B.V., a Dutch company. It runs in the browser and as a desktop app for Mac and Windows, and its AI agents generate a site's structure, sections and draft copy from a prompt or brief, ready to refine on the canvas before publishing.
Building a site with Framer
A prompt or brief becomes a first draft: page structure, sections, headlines and content blocks ready to refine on the canvas. A built-in CMS holds a site's collections and content, and SEO and AEO tools cover indexing, redirects, structured content and analytics insights.
Selling products requires a third-party Framer Commerce plugin that syncs an external Shopify store; Framer has no cart or checkout of its own. Framer AI can translate a site into other languages, sold as a $20-per-locale add-on beyond the one locale included in a plan. Framer explicitly does not export a site's code: publishing happens only on its own managed hosting, with SSL and CDN delivery included, and a custom domain connects once you're on a paid plan.
Working with other people
Framer supports live collaboration for a team working on design, content and publishing together, and anyone with a link, even without a paid plan, can view a page and add comments. A Server API lets developers connect Framer to other systems, and its Marketplace lists hundreds of third-party plugins across categories like AI, CMS, ecommerce and SEO. Framer runs in the browser or as a desktop app for Mac and Windows; there is no white-label option for reselling it under an agency's own brand.
Framer pricing: what each plan gives
Framer publishes only the yearly-billed monthly rate: Basic costs $10 a month billed yearly, with 1,000 AI credits a month, and Pro costs $30 a month billed yearly, with a higher credit allowance; both plans offer higher credit tiers at extra cost. The free plan never expires and includes 500 AI credits to try, a Framer subdomain, 1 GB of bandwidth, up to three collaborating editors, 10 CMS collections, 1,000 pages and one free locale, though it has no custom domain.
Additional editors beyond the workspace owner cost $20 a month each on paid plans, and a custom domain is included free only when billed yearly.
Privacy and support
Non-Enterprise customers grant Framer a license to use their inputs and outputs, deidentified, to train its AI models, with no opt-out mentioned; only Enterprise customers are excluded by contract. Framer holds a SOC 2 Type 2 report and is ISO 27001 certified, and it states GDPR compliance. Single sign-on is available on Enterprise plans.
Support runs through chat for paid-plan customers, a community with a marketplace, feed and meetups, and a help center.
Who Framer suits
Framer suits designers, freelancers and startups who want a prompt-generated marketing site they can then refine by hand, with hosting, a CMS and SEO tools already built in. Teams that need several people collaborating live, with free commenting, are covered on every plan, even the free one.
It suits less well anyone who wants to sell products directly, since ecommerce needs a third-party Shopify plugin rather than a built-in cart, and anyone who wants their site's code to take elsewhere, since Framer publishes only to its own hosting. Agencies wanting to resell it under their own brand won't find a white-label option either.
How Framer compares
Framer scores 7.1 out of 10 among the AI website builders we rate. These three do the same job and are the closest to it, compared on what each vendor publishes.
Webflow
Framer starts at $10 a month against Webflow's $24, and includes a free domain on its paid yearly plans, which Webflow does not bundle. Webflow exports the site's underlying code and sells products through its own ecommerce plans, neither of which Framer does; it publishes only to its own hosting. Webflow also does not train its AI on what customers upload, while Framer excludes only its enterprise customers from that training. Both import Figma designs and support real-time multi-editor collaboration.
Pick Webflow if you need to export the site's code or sell products directly from it.
Pick Framer if you want the cheaper plan with a free domain included and do not need to export code.
Wix
Wix sells products directly and generates images inside its builder through Wixel, neither of which Framer offers. Framer instead connects to more integrations, 15 against Wix's 6, mostly through its own plugin marketplace, and starts cheaper at $10 a month against Wix's $17. Neither exports the finished site as downloadable code. Both include a free plan and SOC 2 certification, and Wix adds real-time collaboration in Wix Studio, so the choice comes down to whether you need commerce and image generation built in or a lighter, cheaper builder with more integrations.
Pick Wix if you want to sell products and generate images without leaving the builder.
Pick Framer if you want the cheaper plan and a wider marketplace of integrations.
teleportHQ
Framer includes a free plan that never expires, while teleportHQ's $0 tier is a 7-day trial, and its cheapest paid plan runs $14 a month against Framer's $10. TeleportHQ exports the finished site as code and lets you sell products through Stripe checkout, neither of which Framer does. TeleportHQ also has a white-label track for agencies reselling it under their own brand. Framer is instead SOC 2 and ISO 27001 certified, where teleportHQ is not, and connects to more than double the integrations, 15 against 7.
Pick teleportHQ if you need to export the site's code, sell products, or resell it white-label to clients.
Pick Framer if you want a free plan that never expires and SOC 2 certification.
Frequently Asked Questions
Does Framer have a free plan?
Yes, and it does not expire. It includes 500 AI credits, a Framer subdomain, 1 GB of bandwidth, up to three collaborating editors, 10 CMS collections and one free locale, but no custom domain.
What does Framer cost?
Basic costs $10 a month billed yearly and Pro costs $30 a month billed yearly; both figures are the yearly rate, since Framer does not publish the plain monthly price. Additional editors cost $20 a month each, and a custom domain is free only when billed yearly.
Can Framer sell products?
Not on its own. Selling requires the third-party Framer Commerce plugin, which syncs an external Shopify store; Framer has no built-in cart or checkout.
Does Framer train its AI on my site?
Yes, for everyone except Enterprise customers. Framer's AI Notice grants it a license to use inputs and outputs, deidentified, for training its AI models, with no opt-out offered below Enterprise.
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