Webflow is a visual, browser-based website builder, made by Webflow, Inc. in San Francisco, that pairs a full CMS and hosting with an AI site generator and a code-export option. Whether it fits depends on which of its several plan tracks you need, since site hosting, team workspace features, ecommerce and agency management are each sold and priced separately.
What is Webflow?
Webflow is made by Webflow, Inc., based in San Francisco. It runs in the browser, with a REST API and SDKs published for building on top of a Webflow site, and its AI features are built using models from OpenAI and Anthropic, though it does not name specific model versions.
Building a site with Webflow
Webflow's AI site builder generates an entire website, with a scalable design system, from a basic prompt. Once a site exists, its content sits in the Webflow CMS, with collection lists and dynamic pages that don't require writing code.
An ecommerce add-on sells physical or digital products on top of a Site plan. Automated SEO metadata fills in meta titles and descriptions from CMS fields, and Webflow AI can fill in what's missing. A localization add-on translates a site's text into other locales, at 10,000 words per locale each month.
A finished site's HTML, CSS, JavaScript, images and other assets export as a full package on paid plans, and a Figma plugin converts auto layout frames in Figma into Webflow code. Hosting is included with every paid Site plan, and a custom domain connects once you're on a paid plan; the free Starter plan only publishes to a webflow.io subdomain, and no free domain is bundled with any plan.
Working with other people
Teams can build together in real time, and reviewers can view a site, comment in context and approve changes. Shared variables keep colors, fonts and spacing on brand across a site.
A REST API and SDKs connect Webflow to other systems, and it integrates with Slack, Zapier, HubSpot, Google Ads, Google Analytics, Google Search Console, Unsplash, Adobe Marketo Engage, Bynder, Memberstack and Microsoft Clarity. Webflow runs in the browser only, and single sign-on with SCIM provisioning is available on Enterprise.
Webflow pricing: what each plan gives
The free Starter Site plan, paired with a free Starter Workspace, gives a webflow.io domain, a limited Webflow CMS, 2 static pages, 1 GB of bandwidth, 50 form submissions, 200 AI credits and 1 full seat; published sites carry a "Made in Webflow" badge. Webflow does not publish a time-limited trial; the free Starter plan stands in for one instead.
Site plans are billed per site: Basic is $25 a month, or $15 a month billed yearly, and removing the badge requires a connected custom domain on a paid plan. Premium is $39 a month, or $25 a month billed yearly. A Team Site plan is $2,500 a month on an annual contract.
Workspace plans add collaboration, staging and AI credits on top of a Site plan: Core is $28 a month, or $19 a month billed yearly, with 300 AI credits, and Growth is $60 a month, or $49 a month billed yearly, with 400 AI credits.
An ecommerce add-on runs from Standard at $42 a month ($29 billed yearly), through Plus at $84 a month ($74 billed yearly), to Advanced at $235 a month ($212 billed yearly), each per site. Agency and partner plans for managing client sites run from Freelancer at $24 a month ($16 billed yearly) to Agency at $42 a month ($35 billed yearly).
Privacy and support
Webflow states it does not use customer data to train its generative AI models. It holds a SOC 2 Type II report, states GDPR compliance through its EU privacy policy, and offers single sign-on with SCIM provisioning on Enterprise.
Support runs through a help center and a community forum.
Who Webflow suits
Webflow suits anyone who wants hosting, a CMS, ecommerce and SEO tools bundled with a code-export option, generated from a prompt and then refined by hand, without arranging separate services for each part. Agencies and freelancers managing several client sites get a dedicated Agency and Partner pricing track for that work, and a Figma plugin brings existing designs in as a starting point.
It suits less well anyone who wants AI image generation or editing built in, since Webflow AI covers site generation, copy, code and CMS content only. It also suits less well solo builders who want a domain bundled free with a plan, since a domain must be purchased separately or connected, and teams weighing a jump from Premium's $39 a month straight to a Team plan billed at $2,500 a month on an annual contract.
Screenshots
How Webflow compares
Webflow scores 8.0 out of 10 among the AI website builders we rate. These three do the same job and are the closest to it, compared on what each vendor publishes.
Wix
Webflow exports the site's underlying code, which Wix does not offer; Wix instead bundles a free domain with every paid plan and generates images inside the builder through Wixel. Wix is cheaper to start, $17 a month against Webflow's $24, and runs on 3 platforms, with mobile apps for managing a site, against Webflow's browser-only builder, with 5 ways to reach support against Webflow's 2. Both include a free plan, SOC 2 certification, and enterprise-tier single sign-on, so the choice comes down to code ownership against a lower price and built-in image generation.
Pick Wix if you want a lower starting price, a free domain bundled in, and image generation built into the builder.
Pick Webflow if you want to export the site's own code instead of staying inside a hosted builder.
Framer
Framer starts at $10 a month against Webflow's $24, and bundles a free domain on its paid yearly plans, which Webflow does not include. Webflow exports the site's underlying code and sells products through its own ecommerce plans, neither of which Framer offers; it publishes only to its own hosting. Webflow also does not train its AI on what customers upload, while Framer excludes only its enterprise customers from that training. Both include a free plan and SOC 2 certification.
Pick Framer if you want the cheaper plan with a free domain included and do not need to export code or sell products.
Pick Webflow if you need to export the site's code, sell products directly, and keep customer uploads out of AI training.
teleportHQ
TeleportHQ's cheapest paid plan is $14 a month against Webflow's $24, but its free tier is only a 7-day trial, while Webflow's free plan never expires. Webflow is SOC 2 certified and does not train its AI on what customers upload; teleportHQ has neither. TeleportHQ does offer a dedicated white-label track for agencies to resell it under their own brand, something Webflow does not provide. Both export the finished site as code, sell products, manage a blog, and translate the site into other languages.
Pick teleportHQ if you want the cheaper paid plan and plan to resell the builder under your own agency brand.
Pick Webflow if you want a free plan that never expires along with SOC 2 certification.
Frequently Asked Questions
Does Webflow have a free plan?
Yes. The Starter Site plan, paired with the free Starter Workspace, gives a webflow.io domain, a limited CMS, 2 static pages, 1 GB of bandwidth, 200 AI credits and 1 full seat, with no stated expiry. Published Starter sites carry a "Made in Webflow" badge, removed only on a paid plan.
What does Webflow cost?
The Basic Site plan is $25 a month, or $15 a month billed yearly, and Premium is $39 a month, or $25 a month billed yearly, both billed per site. Workspace, ecommerce and Agency or Partner plans are priced and billed separately from a Site plan.
Can I export my Webflow site's code?
Yes, on paid plans. Webflow exports a site's full HTML, CSS, JavaScript, images and other assets as a package, and a Figma plugin converts auto layout frames from Figma into Webflow code.
Does Webflow train its AI on my site content?
No. Webflow states it does not use customer data to train any of its generative AI models, which rely on OpenAI and Anthropic.
