Every score is worked out from the vendor's own pages · How we score →Disclosure
SAASINSPECTOR
Directory · 36 tools reviewed

Best AI SEO Tools

Find the best AI SEO tools that do the work you need: keyword research, rank tracking, site audits or content optimization. Each one is scored on the features it actually has, from how often it checks rankings to whether it writes content, and you can filter for the ones with a free plan. How we score.

Choose the kind you need

14 Content optimizers ranked

Ranked by score · price shown: cheapest paid plan per month
★ Top content optimizerof 14 content optimizers
Rankability$99 · 100% published
7.8/10

Digital marketing agencies managing multiple clients for AI search visibility and SEO content optimization

Keyword rank tracker: Scales by planRank updates: dailyKeyword research with volume and difficultyKeyword clusteringCountries covered: Global (multi-country)Connects Google Search ConsoleTechnical site auditCompetitor analysisBacklink analysisLocal SEO32languagesWrites full articles+10 more
What makes up the score7.8

Longer bar, heavier criterion. A hatched bar is one the vendor never published. A red one is a zero they did publish.

Keyword research and rank tracking10.0
Site audit, competitors and backlinks10.0
Pricingweakest3.0
Content writing and optimization8.0
Works with your tools6.0
Team and support7.0
Read the Rankability review
02Frase100% published7.5/10$49Best forIn-house content and SEO teams, agencies, and freelancers managing the full content lifecycle for Google and AI search
Keyword rank tracker: Pages via Search ConsoleRank updates: Weekly / on-demandKeyword research with volume and difficultyKeyword clusteringCountries covered: Global (multi-country)Connects Google Search ConsoleTechnical site auditCompetitor analysisBacklink analysisLocal SEO+12 more
What makes up the score7.5

Longer bar, heavier criterion. A hatched bar is one the vendor never published. A red one is a zero they did publish.

Keyword research and rank tracking7.8
Site audit, competitors and backlinks9.0
Pricingweakest5.0
Content writing and optimization10.0
Works with your tools6.0
Team and support5.0
Read the Frase review
03Surfer100% published6.4/10$59Best forMarketers, SEO specialists, agencies, and content teams wanting data-driven content optimization and AI search visibility
Keyword rank tracker: Pages via Search ConsoleRank updates: Weekly / on-demandKeyword research with volume and difficultyKeyword clusteringCountries covered: Global (multi-country)Connects Google Search ConsoleTechnical site auditCompetitor analysisBacklink analysisLocal SEO+12 more
What makes up the score6.4

Longer bar, heavier criterion. A hatched bar is one the vendor never published. A red one is a zero they did publish.

Keyword research and rank tracking7.8
Site audit, competitors and backlinksweakest2.5
Pricing4.0
Content writing and optimization10.0
Works with your tools8.0
Team and support9.5
Read the Surfer review
04Keywordly82% published6.3/10$49Best forSolopreneurs, small teams, SEO agencies, and content marketers seeking an end-to-end SEO content workflow with AI auto-blogging
Keyword research with volume and difficultyKeyword clusteringCountries covered: Global (multi-country)Technical site auditCompetitor analysisBacklink analysisLocal SEO20languagesWrites full articlesContent editor with a score+12 more
What makes up the score6.3

Longer bar, heavier criterion. A hatched bar is one the vendor never published. A red one is a zero they did publish.

Keyword research and rank trackingnot published–
Site audit, competitors and backlinks6.5
Pricingweakest4.5
Content writing and optimization10.0
Works with your tools3.0
Team and support5.0
Read the Keywordly review
05POP90% published6.1/10$40Best forSEO professionals, content agencies, and freelancers focused on on-page optimization
Keyword rank tracker: Scales by planKeyword research with volume and difficultyKeyword clusteringCountries covered: Global (multi-country)Connects Google Search ConsoleTechnical site auditCompetitor analysisBacklink analysisLocal SEO61languages+12 more
What makes up the score6.1

Longer bar, heavier criterion. A hatched bar is one the vendor never published. A red one is a zero they did publish.

Keyword research and rank tracking9.0
Site audit, competitors and backlinksweakest0.0
Pricing5.0
Content writing and optimization10.0
Works with your tools5.0
Team and support8.5
Read the POP review
06NEURONwriterLowest price100% published5.5/10$23Best forFreelancers, copywriters, SMBs, and SEO/content agencies optimizing content for Google and AI search engines
Keyword rank trackerRank updates: No rank trackingKeyword research with volume and difficultyKeyword clusteringCountries covered: Global (multi-country)Connects Google Search ConsoleTechnical site auditCompetitor analysisBacklink analysisLocal SEO+12 more
What makes up the score5.5

Longer bar, heavier criterion. A hatched bar is one the vendor never published. A red one is a zero they did publish.

Keyword research and rank trackingweakest4.0
Site audit, competitors and backlinks2.5
Pricing6.0
Content writing and optimization10.0
Works with your tools8.0
Team and support6.0
Read the NEURONwriter review
07Scalenut95% published5.5/10$59Best forFounders, growing teams, and agencies building AI search visibility and SEO content at scale
Keyword rank trackerRank updates: No rank trackingKeyword research with volume and difficultyKeyword clusteringConnects Google Search ConsoleTechnical site auditCompetitor analysisBacklink analysisLocal SEO1language+12 more
What makes up the score5.5

Longer bar, heavier criterion. A hatched bar is one the vendor never published. A red one is a zero they did publish.

Keyword research and rank trackingweakest4.5
Site audit, competitors and backlinks6.5
Pricing4.0
Content writing and optimization9.0
Works with your tools5.0
Team and support4.5
Read the Scalenut review
08Clearscope97% published5.2/10$129Best forContent teams and SEO professionals at growth-stage to enterprise companies seeking AI-powered content optimization and search visibility
Keyword rank tracker: Pages via Search ConsoleRank updates: Weekly / on-demandKeyword research with volume and difficultyKeyword clusteringConnects Google Search ConsoleTechnical site auditCompetitor analysisBacklink analysisLocal SEO5languages+12 more
What makes up the score5.2

Longer bar, heavier criterion. A hatched bar is one the vendor never published. A red one is a zero they did publish.

Keyword research and rank tracking7.2
Site audit, competitors and backlinksweakest2.5
Pricing2.5
Content writing and optimization9.5
Works with your tools5.0
Team and support3.0
Read the Clearscope review
09Keyword Insights100% published5.0/10$58Best forSEO agencies, content marketers, and enterprise teams building topical authority
Keyword rank trackerRank updates: No rank trackingKeyword research with volume and difficultyKeyword clusteringCountries covered: Global (multi-country)Connects Google Search ConsoleTechnical site auditCompetitor analysisBacklink analysisLocal SEO+12 more
What makes up the score5.0

Longer bar, heavier criterion. A hatched bar is one the vendor never published. A red one is a zero they did publish.

Keyword research and rank trackingweakest5.0
Site audit, competitors and backlinks2.5
Pricing4.0
Content writing and optimization8.0
Works with your tools6.0
Team and support8.0
Read the Keyword Insights review
10MarketMuse85% published5.0/10—Best forContent strategists, SEO teams, and agencies looking to build topical authority and scale content planning
Keyword rank tracker: Scales by planRank updates: monthlyKeyword research with volume and difficultyKeyword clusteringCountries covered: Limited regionsConnects Google Search ConsoleTechnical site auditCompetitor analysisBacklink analysisLocal SEO+12 more
What makes up the score5.0

Longer bar, heavier criterion. A hatched bar is one the vendor never published. A red one is a zero they did publish.

Keyword research and rank tracking7.0
Site audit, competitors and backlinksweakest2.5
Pricingnot published–
Content writing and optimization6.0
Works with your tools0.0
Team and support1.0
Read the MarketMuse review
11Content Harmony97% published3.4/10$50Best forSEO agencies, content teams, and freelance writers who need structured content research and brief workflows
Keyword rank trackerRank updates: No rank trackingKeyword research with volume and difficultyKeyword clusteringCountries covered: Limited regionsConnects Google Search ConsoleTechnical site auditCompetitor analysisBacklink analysisLocal SEO+12 more
What makes up the score3.4

Longer bar, heavier criterion. A hatched bar is one the vendor never published. A red one is a zero they did publish.

Keyword research and rank trackingweakest2.5
Site audit, competitors and backlinks0.0
Pricing5.0
Content writing and optimization5.5
Works with your tools5.0
Team and support6.0
Read the Content Harmony review
12Dashword81% published3.4/10$99Best forFreelancers, content marketers, and small-to-mid-size teams creating and optimizing SEO content
Keyword research with volume and difficultyKeyword clusteringCountries covered: Limited regionsConnects Google Search ConsoleTechnical site auditCompetitor analysisBacklink analysisLocal SEOWrites full articlesContent editor with a score+12 more
What makes up the score3.4

Longer bar, heavier criterion. A hatched bar is one the vendor never published. A red one is a zero they did publish.

Keyword research and rank trackingweakest3.0
Site audit, competitors and backlinks0.0
Pricing3.0
Content writing and optimization8.0
Works with your tools5.0
Team and support3.0
Read the Dashword review
13SEOBoost95% published2.9/10$30Best forFreelance writers, content teams, SEO experts, marketing agencies, and bloggers seeking an all-in-one on-page SEO and content optimization platform
Keyword rank trackerRank updates: No rank trackingKeyword research with volume and difficultyKeyword clusteringConnects Google Search ConsoleTechnical site auditCompetitor analysisBacklink analysisLocal SEOWrites full articles+12 more
What makes up the score2.9

Longer bar, heavier criterion. A hatched bar is one the vendor never published. A red one is a zero they did publish.

Keyword research and rank trackingweakest1.5
Site audit, competitors and backlinks0.0
Pricing6.5
Content writing and optimization4.5
Works with your tools3.0
Team and support2.5
Read the SEOBoost review
14AI Overview Optimizer91% published2.6/10$29Best forSEO professionals, content marketers, and agencies optimizing content for AI Overview citation
Keyword rank trackerRank updates: No rank trackingKeyword research with volume and difficultyKeyword clusteringConnects Google Search ConsoleTechnical site auditCompetitor analysisBacklink analysisLocal SEOWrites full articles+12 more
What makes up the score2.6

Longer bar, heavier criterion. A hatched bar is one the vendor never published. A red one is a zero they did publish.

Keyword research and rank trackingweakest0.5
Site audit, competitors and backlinks2.5
Pricing8.5
Content writing and optimization1.0
Works with your tools0.0
Team and support1.5
Read the AI Overview Optimizer review

9 SEO platforms ranked

Ranked by score · price shown: cheapest paid plan per month
★ Top SEO platformof 9 SEO platforms
Semrush$139.95 · 98% published
8.3/10

SEO professionals, digital marketers, agencies, and enterprises seeking comprehensive search visibility and AI search monitoring

Keyword rank tracker: Scales by planRank updates: dailyKeyword research with volume and difficultyKeyword clusteringCountries covered: Global (multi-country)Connects Google Search ConsoleTechnical site auditCompetitor analysisBacklink analysisLocal SEO7languagesWrites full articles+10 more
What makes up the score8.3

Longer bar, heavier criterion. A hatched bar is one the vendor never published. A red one is a zero they did publish.

Keyword research and rank tracking10.0
Site audit, competitors and backlinks10.0
Pricingweakest4.5
Content writing and optimization7.5
Works with your tools10.0
Team and support5.5
Read the Semrush review
02SearchAtlas93% published8.0/10$99Best forSEO agencies, freelancers, and mid-to-large businesses needing an all-in-one SEO, content, and paid ads platform
Keyword rank tracker: Scales by planKeyword research with volume and difficultyKeyword clusteringCountries covered: Global (multi-country)Connects Google Search ConsoleTechnical site auditCompetitor analysisBacklink analysisLocal SEOWrites full articles+12 more
What makes up the score8.0

Longer bar, heavier criterion. A hatched bar is one the vendor never published. A red one is a zero they did publish.

Keyword research and rank tracking9.0
Site audit, competitors and backlinks10.0
Pricingweakest3.0
Content writing and optimization10.0
Works with your tools8.0
Team and support8.0
Read the SearchAtlas review
03UbersuggestLowest price81% published7.9/10$29Best forBloggers and small businesses who want budget SEO tools, including a lifetime option
Keyword rank tracker: Scales by planKeyword research with volume and difficultyCountries covered: Global (multi-country)Connects Google Search ConsoleTechnical site auditCompetitor analysisBacklink analysisLocal SEOWrites full articlesWordPress+12 more
What makes up the score7.9

Longer bar, heavier criterion. A hatched bar is one the vendor never published. A red one is a zero they did publish.

Keyword research and rank tracking8.5
Site audit, competitors and backlinks10.0
Pricing8.5
Content writing and optimizationnot published–
Works with your toolsweakest5.0
Team and support2.0
Read the Ubersuggest review
04SE Ranking100% published7.8/10$129Best forSEO specialists, content marketers, and copywriters seeking full-cycle AI-assisted content creation and optimization
Keyword rank tracker: Scales by planRank updates: dailyKeyword research with volume and difficultyKeyword clusteringCountries covered: Global (multi-country)Connects Google Search ConsoleTechnical site auditCompetitor analysisBacklink analysisLocal SEO+12 more
What makes up the score7.8

Longer bar, heavier criterion. A hatched bar is one the vendor never published. A red one is a zero they did publish.

Keyword research and rank tracking10.0
Site audit, competitors and backlinks10.0
Pricingweakest2.5
Content writing and optimization7.5
Works with your tools8.0
Team and support8.0
Read the SE Ranking review
05Ahrefs100% published7.7/10$29Best forSEOs, content marketers, agencies, and enterprise teams needing comprehensive search and AI visibility data
Keyword rank tracker: Scales by planRank updates: Weekly / on-demandKeyword research with volume and difficultyKeyword clusteringCountries covered: Global (multi-country)Connects Google Search ConsoleTechnical site auditCompetitor analysisBacklink analysisLocal SEO+12 more
What makes up the score7.7

Longer bar, heavier criterion. A hatched bar is one the vendor never published. A red one is a zero they did publish.

Keyword research and rank tracking9.2
Site audit, competitors and backlinks10.0
Pricing7.5
Content writing and optimizationweakest5.0
Works with your tools5.0
Team and support4.0
Read the Ahrefs review
06Moz Pro95% published7.4/10$49Best forSmall SEO teams and agencies who want keyword research, rank tracking and link data in one suite
Keyword rank tracker: Scales by planRank updates: Weekly / on-demandKeyword research with volume and difficultyKeyword clusteringCountries covered: Global (multi-country)Connects Google Search ConsoleTechnical site auditCompetitor analysisBacklink analysisLocal SEO+12 more
What makes up the score7.4

Longer bar, heavier criterion. A hatched bar is one the vendor never published. A red one is a zero they did publish.

Keyword research and rank tracking8.2
Site audit, competitors and backlinks10.0
Pricing7.5
Content writing and optimizationweakest4.5
Works with your tools5.0
Team and supportnot published–
Read the Moz Pro review
07Similarweb93% published6.7/10$399Best forMarketing teams who want competitor traffic data alongside SEO tools
Keyword rank tracker: Scales by planRank updates: dailyKeyword research with volume and difficultyKeyword clusteringCountries covered: Global (multi-country)Connects Google Search ConsoleTechnical site auditCompetitor analysisBacklink analysisLocal SEO+12 more
What makes up the score6.7

Longer bar, heavier criterion. A hatched bar is one the vendor never published. A red one is a zero they did publish.

Keyword research and rank tracking10.0
Site audit, competitors and backlinks10.0
Pricingweakest3.5
Content writing and optimization1.8
Works with your tools5.0
Team and supportnot published–
Read the Similarweb review
08Writesonic91% published6.7/10$99Best forMarketing teams, SEO professionals, and agencies seeking AI-powered content creation and AI search visibility optimization
2Rank updatesKeyword research with volume and difficultyKeyword clusteringCountries covered: Global (multi-country)Connects Google Search ConsoleTechnical site auditCompetitor analysisBacklink analysisLocal SEO50languages+12 more
What makes up the score6.7

Longer bar, heavier criterion. A hatched bar is one the vendor never published. A red one is a zero they did publish.

Keyword research and rank tracking7.5
Site audit, competitors and backlinks6.5
Pricingweakest3.0
Content writing and optimization10.0
Works with your tools8.0
Team and support5.0
Read the Writesonic review
09Alli AI94% published4.2/10$299Best forSEO agencies, marketing teams, and enterprises managing multi-site portfolios needing AI search visibility and bulk SEO automation
Keyword rank tracker: Scales by planRank updates: dailyKeyword research with volume and difficultyKeyword clusteringConnects Google Search ConsoleTechnical site auditCompetitor analysisBacklink analysisLocal SEOWrites full articles+12 more
What makes up the score4.2

Longer bar, heavier criterion. A hatched bar is one the vendor never published. A red one is a zero they did publish.

Keyword research and rank tracking5.5
Site audit, competitors and backlinks4.0
Pricingweakest1.0
Content writing and optimization3.0
Works with your tools8.0
Team and support5.5
Read the Alli AI review

7 AI writers ranked

Ranked by score · price shown: cheapest paid plan per month
★ Top AI writerof 7 AI writers
Koala AI$9 · 81% publishedLowest price
7.5/10

SEOs, content creators, bloggers, and agencies needing publish-ready long-form articles at scale

Keyword research with volume and difficultyKeyword clusteringCountries covered: Global (multi-country)Connects Google Search ConsoleTechnical site auditCompetitor analysisBacklink analysisLocal SEO100languagesWrites full articlesContent editor with a scoreContent briefs+10 more
What makes up the score7.5

Longer bar, heavier criterion. A hatched bar is one the vendor never published. A red one is a zero they did publish.

Keyword research and rank trackingweakest6.5
Site audit, competitors and backlinks9.0
Pricing7.0
Content writing and optimization10.0
Works with your tools6.0
Team and support4.5
Read the Koala AI review
02AirOps86% published5.9/10—Best forIndividuals and small teams building AI-assisted content at scale
Keyword rank trackerRank updates: No rank trackingKeyword research with volume and difficultyKeyword clusteringCountries covered: Global (multi-country)Connects Google Search ConsoleTechnical site auditCompetitor analysisBacklink analysisLocal SEO+12 more
What makes up the score5.9

Longer bar, heavier criterion. A hatched bar is one the vendor never published. A red one is a zero they did publish.

Keyword research and rank trackingweakest5.0
Site audit, competitors and backlinks5.0
Pricingnot published–
Content writing and optimization10.0
Works with your tools6.0
Team and support4.0
Read the AirOps review
03Junia AI95% published5.6/10$34Best forContent creators, bloggers, SaaS founders, and marketing teams seeking automated SEO content publishing
Keyword rank trackerRank updates: No rank trackingKeyword research with volume and difficultyKeyword clusteringCountries covered: Global (multi-country)Connects Google Search ConsoleTechnical site auditCompetitor analysisBacklink analysisLocal SEO+12 more
What makes up the score5.6

Longer bar, heavier criterion. A hatched bar is one the vendor never published. A red one is a zero they did publish.

Keyword research and rank trackingweakest4.0
Site audit, competitors and backlinks2.5
Pricing8.5
Content writing and optimization10.0
Works with your tools6.0
Team and support1.5
Read the Junia AI review
04Bramework95% published5.0/10$29Best forSmall business owners, content creators, freelance bloggers, and agencies seeking an all-in-one SEO content creation and repurposing platform
Keyword rank tracker: Pages via Search ConsoleRank updates: Weekly / on-demandKeyword research with volume and difficultyKeyword clusteringConnects Google Search ConsoleTechnical site auditCompetitor analysisBacklink analysisLocal SEOWrites full articles+12 more
What makes up the score5.0

Longer bar, heavier criterion. A hatched bar is one the vendor never published. A red one is a zero they did publish.

Keyword research and rank tracking6.2
Site audit, competitors and backlinksweakest2.5
Pricing6.0
Content writing and optimization6.0
Works with your tools3.0
Team and support5.0
Read the Bramework review
05AI SEO83% published4.5/10$149Best forSmall business owners, agencies, and freelancers who want fully automated SEO content publishing without managing it manually
Keyword research with volume and difficultyKeyword clusteringCountries covered: Global (multi-country)Connects Google Search ConsoleTechnical site auditCompetitor analysisBacklink analysisLocal SEO50languagesWrites full articles+12 more
What makes up the score4.5

Longer bar, heavier criterion. A hatched bar is one the vendor never published. A red one is a zero they did publish.

Keyword research and rank tracking7.5
Site audit, competitors and backlinksweakest0.0
Pricing2.0
Content writing and optimization10.0
Works with your tools3.0
Team and support1.5
Read the AI SEO review
06SEO Writing AI93% published4.1/10$19Best forBloggers, affiliate marketers, SEO specialists, and content agencies needing AI-generated, SEO-optimized long-form content
Keyword rank trackerRank updates: No rank trackingKeyword research with volume and difficultyKeyword clusteringConnects Google Search ConsoleTechnical site auditCompetitor analysisBacklink analysisLocal SEO48languages+12 more
What makes up the score4.1

Longer bar, heavier criterion. A hatched bar is one the vendor never published. A red one is a zero they did publish.

Keyword research and rank trackingweakest0.5
Site audit, competitors and backlinks0.0
Pricing9.5
Content writing and optimization10.0
Works with your tools3.0
Team and support4.5
Read the SEO Writing AI review
07WriterZen86% published4.1/10—Best forSEO specialists, content marketers, and agencies needing an all-in-one keyword research and content creation workflow
Keyword rank trackerRank updates: No rank trackingKeyword research with volume and difficultyKeyword clusteringCountries covered: Global (multi-country)Connects Google Search ConsoleTechnical site auditCompetitor analysisBacklink analysisLocal SEO+12 more
What makes up the score4.1

Longer bar, heavier criterion. A hatched bar is one the vendor never published. A red one is a zero they did publish.

Keyword research and rank trackingweakest4.0
Site audit, competitors and backlinks2.5
Pricingnot published–
Content writing and optimization7.0
Works with your tools0.0
Team and support4.5
Read the WriterZen review

4 WordPress SEO plugins ranked

Ranked by score · price shown: cheapest paid plan per month
★ Top WordPress SEO pluginof 4 WordPress SEO plugins
Rank Math$9.71 · 100% published
8.8/10

WordPress site owners who want on-page SEO, rank tracking and AI writing inside their dashboard

18typesContent analysis against a focus keywordSeveral focus keywords on the free versionRedirect manager404 error monitorLocal SEOWooCommerce product SEOllms.txt for AI search500Keywords tracked on the cheapest paid planGoogle Search Console dataKeyword rank trackingSite-wide SEO audit+8 more
What makes up the score8.8

Longer bar, heavier criterion. A hatched bar is one the vendor never published. A red one is a zero they did publish.

On-page SEO10.0
AI writing and linking8.0
Search data and tracking9.5
Pricing8.5
Support and agenciesweakest6.0
Read the Rank Math review
02SEOPressLowest price95% published8.1/10$4.08Best forWordPress site owners who want a low-cost SEO plugin and are happy to use their own AI key
Content analysis against a focus keywordSeveral focus keywords on the free versionRedirect manager404 error monitorLocal SEOWooCommerce product SEOllms.txt for AI search0Keywords tracked on the cheapest paid planGoogle Search Console dataKeyword rank tracking+10 more
What makes up the score8.1

Longer bar, heavier criterion. A hatched bar is one the vendor never published. A red one is a zero they did publish.

On-page SEO10.0
AI writing and linking8.0
Search data and tracking8.5
Pricing7.5
Support and agenciesweakest3.0
Read the SEOPress review
03All in One SEO83% published7.5/10$8.25Best forWordPress site owners who want rank tracking, Search Console stats and AI writing inside one plugin
Content analysis against a focus keywordSeveral focus keywords on the free versionRedirect manager404 error monitorLocal SEOWooCommerce product SEOllms.txt for AI search0Keywords tracked on the cheapest paid planGoogle Search Console dataKeyword rank tracking+10 more
What makes up the score7.5

Longer bar, heavier criterion. A hatched bar is one the vendor never published. A red one is a zero they did publish.

On-page SEO8.5
AI writing and linking9.0
Search data and tracking8.0
Pricingweakest6.0
Support and agenciesnot published–
Read the All in One SEO review
04Yoast SEO76% published7.5/10$9.90Best forWordPress site owners who want the most widely used SEO plugin, with AI titles and meta descriptions included in Premium
Content analysis against a focus keywordSeveral focus keywords on the free versionRedirect managerLocal SEOWooCommerce product SEOllms.txt for AI searchGoogle Search Console dataGoogle Analytics dataWrites content with AIAI titles and meta descriptions+10 more
What makes up the score7.5

Longer bar, heavier criterion. A hatched bar is one the vendor never published. A red one is a zero they did publish.

On-page SEO8.0
AI writing and linking10.0
Search data and trackingnot published–
Pricingweakest6.5
Support and agenciesnot published–
Read the Yoast SEO review
published yespublished nonot published, scored at the midpoint

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⇄ Compare
01Rank Math logo

Rank Math

WordPress site owners who want on-page SEO, rank tracking and AI writing inside their dashboard

8.8
Rank #1 of 4 WordPress SEO plugins
Best:On-page SEO10
Weakest:Support and agencies6
White label: yesLive chat: no
From $10 (€8.99)Free plan
100% from published facts · checked 22 Oct
→
02Semrush logo

Semrush

SEO professionals, digital marketers, agencies, and enterprises seeking comprehensive search visibility and AI search monitoring

8.3
Rank #1 of 9 SEO platforms
Best:Keyword research and rank tracking10
Weakest:Pricing4.5
Site audit: yesWhite label: yesAI writer: yesLive chat: no
From $139.95Free plan
98% from published facts · checked 13 Sep
→
03SEOPress logo

SEOPress

WordPress site owners who want a low-cost SEO plugin and are happy to use their own AI key

8.1
Rank #2 of 4 WordPress SEO plugins
Best:On-page SEO10
Weakest:Support and agencies3
White label: noLive chat: no
From $4.08Free plan
95% from published facts · checked 22 Oct
→
04SearchAtlas logo

SearchAtlas

SEO agencies, freelancers, and mid-to-large businesses needing an all-in-one SEO, content, and paid ads platform

8.0
Rank #2 of 9 SEO platforms
Best:Site audit10
Weakest:Pricing3
Site audit: yesWhite label: yesAI writer: yesLive chat: yes
From $99No free plan
93% from published facts · checked 13 Sep
→
05Ubersuggest logo

Ubersuggest

Bloggers and small businesses who want budget SEO tools, including a lifetime option

7.9
Rank #3 of 9 SEO platforms
Best:Site audit10
Weakest:Team and support2
Site audit: yesWhite label: noAI writer: yesLive chat: no
From $29Free plan
81% from published facts · checked 29 Oct
→
06Rankability logo

Rankability

Digital marketing agencies managing multiple clients for AI search visibility and SEO content optimization

7.8
Rank #1 of 14 content optimizers
Best:Keyword research and rank tracking10
Weakest:Pricing3
Site audit: yesWhite label: yesAI writer: yesLive chat: no
From $99No free plan
100% from published facts · checked 13 Sep
→
07SE Ranking logo

SE Ranking

SEO specialists, content marketers, and copywriters seeking full-cycle AI-assisted content creation and optimization

7.8
Rank #4 of 9 SEO platforms
Best:Keyword research and rank tracking10
Weakest:Pricing2.5
Site audit: yesWhite label: yesAI writer: yesLive chat: yes
From $129No free plan
100% from published facts · checked 13 Sep
→
08Ahrefs logo

Ahrefs

SEOs, content marketers, agencies, and enterprise teams needing comprehensive search and AI visibility data

7.7
Rank #5 of 9 SEO platforms
Best:Site audit10
Weakest:Team and support4
Site audit: yesWhite label: noAI writer: noLive chat: yes
From $29Free plan
100% from published facts · checked 14 Sep
→
09Koala AI logo

Koala AI

SEOs, content creators, bloggers, and agencies needing publish-ready long-form articles at scale

7.5
Rank #1 of 7 AI writers
Best:Content writing and optimization10
Weakest:Team and support4.5
Site audit: yesWhite label: noAI writer: yesLive chat: yes
From $9Free plan
81% from published facts · checked 15 Sep
→
10Frase logo

Frase

In-house content and SEO teams, agencies, and freelancers managing the full content lifecycle for Google and AI search

7.5
Rank #2 of 14 content optimizers
Best:Content writing and optimization10
Weakest:Team and support5
Site audit: yesWhite label: yesAI writer: yesLive chat: no
From $39No free plan
100% from published facts · checked 13 Sep
→
11All in One SEO logo

All in One SEO

WordPress site owners who want rank tracking, Search Console stats and AI writing inside one plugin

7.5
Rank #3 of 4 WordPress SEO plugins
Best:AI writing and linking9
Weakest:Support and agencies5
Free plan: yesFree trial: noAPI: no
From $8.25Free plan
83% from published facts · checked 22 Oct
→
12Yoast SEO logo

Yoast SEO

WordPress site owners who want the most widely used SEO plugin, with AI titles and meta descriptions included in Premium

7.5
Rank #3 of 4 WordPress SEO plugins
Best:AI writing and linking10
Weakest:Pricing6.5
Live chat: yes
From $9.90Free plan
76% from published facts · checked 22 Oct
→
13Moz Pro logo

Moz Pro

Small SEO teams and agencies who want keyword research, rank tracking and link data in one suite

7.4
Rank #6 of 9 SEO platforms
Best:Site audit10
Weakest:Content writing and optimization4.5
Site audit: yesAI writer: no
From $49Free plan
95% from published facts · checked 29 Oct
→
14Writesonic logo

Writesonic

Marketing teams, SEO professionals, and agencies seeking AI-powered content creation and AI search visibility optimization

6.7
Rank #7 of 9 SEO platforms
Best:Content writing and optimization10
Weakest:Pricing3
Site audit: yesWhite label: yesAI writer: yesLive chat: no
From $79No free plan
91% from published facts · checked 15 Sep
→
15Similarweb logo

Similarweb

Marketing teams who want competitor traffic data alongside SEO tools

6.7
Rank #7 of 9 SEO platforms
Best:Keyword research and rank tracking10
Weakest:Content writing and optimization1.8
Site audit: yesAI writer: no
From $199Free plan
93% from published facts · checked 29 Oct
→
16Surfer logo

Surfer

Marketers, SEO specialists, agencies, and content teams wanting data-driven content optimization and AI search visibility

6.4
Rank #3 of 14 content optimizers
Best:Content writing and optimization10
Weakest:Site audit2.5
Site audit: noWhite label: yesAI writer: yesLive chat: yes
From $59No free plan
100% from published facts · checked 13 Sep
→
17Keywordly logo

Keywordly

Solopreneurs, small teams, SEO agencies, and content marketers seeking an end-to-end SEO content workflow with AI auto-blogging

6.3
Rank #4 of 14 content optimizers
Best:Content writing and optimization10
Weakest:Works with your tools3
Site audit: yesWhite label: yesAI writer: yesLive chat: no
From $49No free plan
82% from published facts · checked 13 Sep
→
18POP logo

POP

SEO professionals, content agencies, and freelancers focused on on-page optimization

6.1
Rank #5 of 14 content optimizers
Best:Content writing and optimization10
Weakest:Site audit0
Site audit: noWhite label: yesAI writer: yesLive chat: yes
From $40No free plan
90% from published facts · checked 13 Sep
→
19AirOps logo

AirOps

Individuals and small teams building AI-assisted content at scale

5.9
Rank #2 of 7 AI writers
Best:Content writing and optimization10
Weakest:Team and support4
Site audit: noWhite label: noAI writer: yesLive chat: yes
Price not publishedNo free plan
86% from published facts · checked 13 Sep
→
20Junia AI logo

Junia AI

Content creators, bloggers, SaaS founders, and marketing teams seeking automated SEO content publishing

5.6
Rank #3 of 7 AI writers
Best:Content writing and optimization10
Weakest:Team and support1.5
Site audit: noWhite label: noAI writer: yesLive chat: no
From $34Free plan
95% from published facts · checked 13 Sep
→
21NEURONwriter logo

NEURONwriter

Freelancers, copywriters, SMBs, and SEO/content agencies optimizing content for Google and AI search engines

5.5
Rank #6 of 14 content optimizers
Best:Content writing and optimization10
Weakest:Site audit2.5
Site audit: noWhite label: noAI writer: yesLive chat: yes
From $23No free plan
100% from published facts · checked 13 Sep
→
22Scalenut logo

Scalenut

Founders, growing teams, and agencies building AI search visibility and SEO content at scale

5.5
Rank #6 of 14 content optimizers
Best:Content writing and optimization9
Weakest:Pricing4
Site audit: yesWhite label: noAI writer: yesLive chat: yes
From $59No free plan
95% from published facts · checked 13 Sep
→
23Clearscope logo

Clearscope

Content teams and SEO professionals at growth-stage to enterprise companies seeking AI-powered content optimization and search visibility

5.2
Rank #8 of 14 content optimizers
Best:Content writing and optimization9.5
Weakest:Pricing2.5
Site audit: noWhite label: noAI writer: yesLive chat: no
From $129No free plan
97% from published facts · checked 13 Sep
→
24Keyword Insights logo

Keyword Insights

SEO agencies, content marketers, and enterprise teams building topical authority

5.0
Rank #9 of 14 content optimizers
Best:Content writing and optimization8
Weakest:Site audit2.5
Site audit: noWhite label: yesAI writer: yesLive chat: yes
From $58No free plan
100% from published facts · checked 13 Sep
→
25MarketMuse logo

MarketMuse

Content strategists, SEO teams, and agencies looking to build topical authority and scale content planning

5.0
Rank #9 of 14 content optimizers
Best:Pricing7.5
Weakest:Works with your tools0
Site audit: noWhite label: noAI writer: noLive chat: no
Price not publishedFree plan
85% from published facts · checked 13 Sep
→
26Bramework logo

Bramework

Small business owners, content creators, freelance bloggers, and agencies seeking an all-in-one SEO content creation and repurposing platform

5.0
Rank #4 of 7 AI writers
Best:Keyword research and rank tracking6.2
Weakest:Site audit2.5
Site audit: noWhite label: noAI writer: yesLive chat: yes
From $29No free plan
95% from published facts · checked 13 Sep
→
27AI SEO logo

AI SEO

Small business owners, agencies, and freelancers who want fully automated SEO content publishing without managing it manually

4.5
Rank #5 of 7 AI writers
Best:Content writing and optimization10
Weakest:Site audit0
Site audit: noWhite label: noAI writer: yesLive chat: no
From $149No free plan
83% from published facts · checked 13 Sep
→
28Alli AI logo

Alli AI

SEO agencies, marketing teams, and enterprises managing multi-site portfolios needing AI search visibility and bulk SEO automation

4.2
Rank #9 of 9 SEO platforms
Best:Works with your tools8
Weakest:Pricing1
Site audit: yesWhite label: yesAI writer: noLive chat: no
From $299No free plan
94% from published facts · checked 13 Sep
→
29SEO Writing AI logo

SEO Writing AI

Bloggers, affiliate marketers, SEO specialists, and content agencies needing AI-generated, SEO-optimized long-form content

4.1
Rank #6 of 7 AI writers
Best:Content writing and optimization10
Weakest:Site audit0
Site audit: noWhite label: noAI writer: yesLive chat: yes
From $19Free plan
93% from published facts · checked 13 Sep
→
30WriterZen logo

WriterZen

SEO specialists, content marketers, and agencies needing an all-in-one keyword research and content creation workflow

4.1
Rank #6 of 7 AI writers
Best:Content writing and optimization7
Weakest:Works with your tools0
Site audit: noWhite label: noAI writer: yesLive chat: yes
From $75No free plan
86% from published facts · checked 13 Sep
→
31Content Harmony logo

Content Harmony

SEO agencies, content teams, and freelance writers who need structured content research and brief workflows

3.4
Rank #11 of 14 content optimizers
Best:Team and support6
Weakest:Site audit0
Site audit: noWhite label: noAI writer: noLive chat: yes
From $10No free plan
97% from published facts · checked 13 Sep
→
32Dashword logo

Dashword

Freelancers, content marketers, and small-to-mid-size teams creating and optimizing SEO content

3.4
Rank #11 of 14 content optimizers
Best:Content writing and optimization8
Weakest:Site audit0
Site audit: noWhite label: noAI writer: yesLive chat: no
From $99No free plan
81% from published facts · checked 13 Sep
→
33SEOBoost logo

SEOBoost

Freelance writers, content teams, SEO experts, marketing agencies, and bloggers seeking an all-in-one on-page SEO and content optimization platform

2.9
Rank #13 of 14 content optimizers
Best:Pricing6.5
Weakest:Site audit0
Site audit: noWhite label: noAI writer: noLive chat: no
From $30No free plan
95% from published facts · checked 13 Sep
→
34AI Overview Optimizer logo

AI Overview Optimizer

SEO professionals, content marketers, and agencies optimizing content for AI Overview citation

2.6
Rank #14 of 14 content optimizers
Best:Pricing8.5
Weakest:Works with your tools0
Site audit: noWhite label: noAI writer: noLive chat: no
From $29Free plan
91% from published facts · checked 13 Sep
→
35Wix logo

Wix

Small business owners building a site and store themselves, with a phone line for help

8.0
Rank #1 of 7 AI website builders
Best:Teams and platforms9.5
Weakest:Pricing7
Free plan: yesFree trial: noAPI: yes
From $17Free plan
85% from published facts · checked 19 Sep
→
36RankIQ logo

RankIQ

Bloggers and content creators seeking low-competition keywords and SEO content optimization

Not scored yet
Free plan: noFree trial: noAPI: no
Price not publishedNo free plan
→
Buying guide

How to choose an AI SEO tool

Decide whether you need a full SEO platform or a tool that helps you write pages that rank, then check what the plan you would actually buy includes.

  1. 01

    Platform, optimizer or writer

    SEO platforms such as Semrush, Ahrefs or SE Ranking cover keyword research, rank tracking, site audits and backlinks. Content optimizers such as Surfer, Frase or Clearscope score a draft against the pages that already rank. AI writers such as Koala draft whole articles for you.

  2. 02

    Most optimizers do not audit your site

    Content tools rarely crawl your site for technical problems or show backlinks, so if you need those you still need a platform alongside. Check too whether the tool connects to Google Search Console, which is where your own ranking data lives.

  3. 03

    Limits, publishing and client work

    Plans cap projects, tracked keywords and content credits, so price the plan that fits your volume. Check where it publishes, such as WordPress or Google Docs, and if you report to clients, whether it offers white-label reports, which few do.

Scoring

How we rate AI SEO tools

Every score on this page is out of 100 and worked out from what each vendor publishes, never from a demo or a sponsor. Each kind is scored on its own split of the points. Below: where the points go, every check behind them, and how the tools above did on each. Every rule, in full

Content optimizers: where the 100 points go

30Keyword research and rank tracking20Site audit, competitors and backlinks20Pricing15Content writing and optimization10Works with your tools5Team and support
30/ 100
Biggest share

Keyword research and rank tracking

Can it find keywords worth targeting, and tell you where your pages rank on Google and how often it checks? That is the main job of an SEO tool, so it carries the most points.

Keyword rank tracker9 pts
MarketMuseScales by planPOPScales by planRankabilityScales by planClearscopePages via Search ConsoleFrasePages via Search ConsoleSurferPages via Search ConsoleAI Overview OptimizernoneContent HarmonynoneKeyword InsightsnoneNEURONwriternoneScalenutnoneSEOBoostnone
Rank updates6 pts
RankabilitydailyClearscopeWeekly / on-demandFraseWeekly / on-demandSurferWeekly / on-demandMarketMusemonthlyAI Overview OptimizerNo rank trackingContent HarmonyNo rank trackingKeyword InsightsNo rank trackingNEURONwriterNo rank trackingScalenutNo rank trackingSEOBoostNo rank tracking
Keyword research with volume and difficulty6 pts
ClearscopeContent HarmonyFraseKeyword InsightsKeywordlyMarketMuseNEURONwriterPOPRankabilityScalenutSurferAI Overview OptimizerDashwordSEOBoost
Keyword clustering3 pts
ClearscopeFraseKeyword InsightsKeywordlyMarketMusePOPRankabilityScalenutSEOBoostSurferAI Overview OptimizerContent HarmonyDashwordNEURONwriter
Countries covered3 pts
FraseGlobal (multi-country)Keyword InsightsGlobal (multi-country)KeywordlyGlobal (multi-country)NEURONwriterGlobal (multi-country)POPGlobal (multi-country)RankabilityGlobal (multi-country)SurferGlobal (multi-country)Content HarmonyLimited regionsDashwordLimited regionsMarketMuseLimited regions
Connects Google Search Console3 pts
ClearscopeFraseKeyword InsightsNEURONwriterPOPRankabilityScalenutSurferAI Overview OptimizerContent HarmonyDashwordMarketMuseSEOBoost

Highest here Rankability 10.0lowest AI Overview Optimizer 0.5 out of 10

20/ 100

Site audit, competitors and backlinks

Can it scan your website for technical problems, and show you what your competitors rank for and who links to them?

Technical site audit8 pts
FraseKeywordlyRankabilityScalenutAI Overview OptimizerClearscopeContent HarmonyDashwordKeyword InsightsMarketMuseNEURONwriterPOPSEOBoostSurfer
Competitor analysis5 pts
AI Overview OptimizerClearscopeFraseKeyword InsightsKeywordlyMarketMuseNEURONwriterRankabilityScalenutSurferContent HarmonyDashwordPOPSEOBoost
Backlink analysis5 pts
FraseRankabilityAI Overview OptimizerClearscopeContent HarmonyDashwordKeyword InsightsKeywordlyMarketMuseNEURONwriterPOPScalenutSEOBoostSurfer
Local SEO2 pts
RankabilityAI Overview OptimizerClearscopeContent HarmonyDashwordFraseKeyword InsightsKeywordlyMarketMuseNEURONwriterPOPScalenutSEOBoostSurfer

Highest here Rankability 10.0lowest SEOBoost 0.0 out of 10

20/ 100

Pricing

What the cheapest paid plan costs each month, and whether you can try it for free first. Cheaper plans earn more points.

Monthly price, cheapest paid plan12 pts
AI Overview Optimizer$29NEURONwriter$23SEOBoost$30Content Harmony$50Frase$49Keywordly$49POP$40Keyword Insights$58Scalenut$59Surfer$59Dashword$99Rankability$99Clearscope$129
Free plan5 pts
AI Overview OptimizerMarketMuseClearscopeContent HarmonyDashwordFraseKeyword InsightsKeywordlyNEURONwriterPOPRankabilityScalenutSEOBoostSurfer
Free trial3 pts
Clearscope14 daysSEOBoost14 daysFrase7 daysKeyword Insights7 daysNEURONwriter7 daysRankability7 daysScalenut7 daysSurfer7 daysKeywordly3 days

Highest here AI Overview Optimizer 8.5lowest Clearscope 2.5 out of 10

15/ 100

Content writing and optimization

Can it write articles for you, help you improve a draft, and suggest links between your own pages?

Writes full articles5.3 pts
ClearscopeDashwordFraseKeyword InsightsKeywordlyNEURONwriterPOPRankabilityScalenutSurferAI Overview OptimizerContent HarmonyMarketMuseSEOBoost
Content editor with a score3 pts
ClearscopeContent HarmonyDashwordFraseKeyword InsightsKeywordlyMarketMuseNEURONwriterPOPRankabilityScalenutSEOBoostSurferAI Overview Optimizer
Internal link suggestions3 pts
ClearscopeContent HarmonyFraseKeywordlyMarketMuseNEURONwriterPOPScalenutSurferAI Overview OptimizerDashwordKeyword InsightsRankabilitySEOBoost
Content briefs2.2 pts
ClearscopeContent HarmonyDashwordFraseKeyword InsightsKeywordlyMarketMuseNEURONwriterPOPRankabilityScalenutSEOBoostSurferAI Overview Optimizer
Content languages1.5 pts
Frase70 languagesKeyword Insights13 languagesKeywordly20 languagesNEURONwriter170 languagesPOP61 languagesRankability32 languagesSurfer18 languagesClearscope5 languagesMarketMuse2 languagesContent Harmony1 languageScalenut1 language

Highest here Frase 10.0lowest AI Overview Optimizer 1.0 out of 10

10/ 100

Works with your tools

Does it plug into the tools you already use to write and publish?

WordPress3 pts
ClearscopeFraseKeyword InsightsKeywordlyNEURONwriterRankabilityScalenutSEOBoostSurferAI Overview OptimizerContent HarmonyDashwordMarketMusePOP
API access3 pts
Content HarmonyDashwordFraseKeyword InsightsNEURONwriterPOPRankabilitySurferAI Overview OptimizerClearscopeKeywordlyMarketMuseScalenutSEOBoost
Google Docs add-on2 pts
ClearscopeContent HarmonyDashwordAI Overview OptimizerFraseKeyword InsightsKeywordlyMarketMuseNEURONwriterPOPRankabilityScalenutSEOBoostSurfer
Chrome extension2 pts
NEURONwriterPOPScalenutSurferAI Overview OptimizerClearscopeContent HarmonyDashwordFraseKeyword InsightsKeywordlyMarketMuseRankabilitySEOBoost

Highest here Surfer 8.0lowest AI Overview Optimizer 0.0 out of 10

5/ 100

Team and support

Can you share it with a team and clients, and reach a real person when you are stuck?

White-label reports2 pts
FraseKeyword InsightsKeywordlyPOPRankabilitySurferAI Overview OptimizerClearscopeContent HarmonyDashwordMarketMuseNEURONwriterScalenutSEOBoost
Seats on the cheapest plan1.5 pts
ClearscopeunlimitedContent HarmonyunlimitedDashword5NEURONwriterunlimitedRankabilityunlimitedSEOBoost3Surfer3Frase1Keyword Insights1Keywordly1MarketMuse1
Live chat with a person1.5 pts
Content HarmonyKeyword InsightsNEURONwriterPOPScalenutSurferAI Overview OptimizerClearscopeDashwordFraseKeywordlyMarketMuseRankabilitySEOBoost

Highest here Surfer 9.5lowest MarketMuse 1.0 out of 10

SEO platforms: where the 100 points go

30Keyword research and rank tracking20Site audit, competitors and backlinks20Pricing15Content writing and optimization10Works with your tools5Team and support
30/ 100
Biggest share

Keyword research and rank tracking

Can it find keywords worth targeting, and tell you where your pages rank on Google and how often it checks? That is the main job of an SEO tool, so it carries the most points.

Keyword rank tracker9 pts
AhrefsScales by planAlli AIScales by planMoz ProScales by planSE RankingScales by planSearchAtlasScales by planSemrushScales by planSimilarwebScales by planUbersuggestScales by plan
Rank updates6 pts
Alli AIdailySE RankingdailySemrushdailySimilarwebdailyWritesonicAhrefsWeekly / on-demandMoz ProWeekly / on-demand
Keyword research with volume and difficulty6 pts
AhrefsMoz ProSE RankingSearchAtlasSemrushSimilarwebUbersuggestWritesonicAlli AI
Keyword clustering3 pts
AhrefsMoz ProSE RankingSearchAtlasSemrushSimilarwebAlli AIWritesonic
Countries covered3 pts
AhrefsGlobal (multi-country)Moz ProGlobal (multi-country)SE RankingGlobal (multi-country)SearchAtlasGlobal (multi-country)SemrushGlobal (multi-country)SimilarwebGlobal (multi-country)UbersuggestGlobal (multi-country)WritesonicGlobal (multi-country)
Connects Google Search Console3 pts
AhrefsSE RankingSearchAtlasSemrushSimilarwebUbersuggestWritesonicAlli AIMoz Pro

Highest here Semrush 10.0lowest Alli AI 5.5 out of 10

20/ 100

Site audit, competitors and backlinks

Can it scan your website for technical problems, and show you what your competitors rank for and who links to them?

Technical site audit8 pts
AhrefsAlli AIMoz ProSE RankingSearchAtlasSemrushSimilarwebUbersuggestWritesonic
Competitor analysis5 pts
AhrefsMoz ProSE RankingSearchAtlasSemrushSimilarwebUbersuggestWritesonicAlli AI
Backlink analysis5 pts
AhrefsMoz ProSE RankingSearchAtlasSemrushSimilarwebUbersuggestAlli AIWritesonic
Local SEO2 pts
AhrefsMoz ProSE RankingSearchAtlasSemrushSimilarwebUbersuggestAlli AIWritesonic

Highest here Semrush 10.0lowest Alli AI 4.0 out of 10

20/ 100

Pricing

What the cheapest paid plan costs each month, and whether you can try it for free first. Cheaper plans earn more points.

Monthly price, cheapest paid plan12 pts
Ahrefs$29Ubersuggest$29Moz Pro$49SearchAtlas$99Writesonic$99SE Ranking$129Semrush$139.95Alli AI$299Similarweb$399
Free plan5 pts
AhrefsMoz ProSemrushSimilarwebUbersuggestAlli AISE RankingSearchAtlasWritesonic
Free trial3 pts
SE Ranking14 daysAlli AI10 daysMoz Pro7 daysSearchAtlas7 daysSemrush7 daysSimilarweb7 daysUbersuggest7 daysWritesonic7 daysAhrefs0 days

Highest here Ubersuggest 8.5lowest Alli AI 1.0 out of 10

15/ 100

Content writing and optimization

Can it write articles for you, help you improve a draft, and suggest links between your own pages?

Writes full articles5.3 pts
SE RankingSearchAtlasSemrushUbersuggestWritesonicAhrefsAlli AIMoz ProSimilarweb
Content editor with a score3 pts
AhrefsMoz ProSE RankingSearchAtlasSemrushWritesonicAlli AISimilarweb
Internal link suggestions3 pts
AhrefsAlli AISearchAtlasWritesonicMoz ProSE RankingSemrushSimilarweb
Content briefs2.2 pts
Moz ProSE RankingSearchAtlasSemrushWritesonicAhrefsAlli AI
Content languages1.5 pts
Ahrefs174 languagesWritesonic50 languagesSE Ranking8 languagesSemrush7 languages

Highest here SearchAtlas 10.0lowest Similarweb 1.8 out of 10

10/ 100

Works with your tools

Does it plug into the tools you already use to write and publish?

WordPress3 pts
Alli AISE RankingSearchAtlasSemrushUbersuggestWritesonicAhrefsMoz ProSimilarweb
API access3 pts
AhrefsAlli AIMoz ProSE RankingSearchAtlasSemrushSimilarwebWritesonicUbersuggest
Google Docs add-on2 pts
SE RankingSemrushAhrefsAlli AIMoz ProSearchAtlasSimilarwebUbersuggestWritesonic
Chrome extension2 pts
AhrefsAlli AIMoz ProSearchAtlasSemrushSimilarwebUbersuggestWritesonicSE Ranking

Highest here Semrush 10.0lowest Similarweb 5.0 out of 10

5/ 100

Team and support

Can you share it with a team and clients, and reach a real person when you are stuck?

White-label reports2 pts
Alli AISE RankingSearchAtlasSemrushWritesonicAhrefsUbersuggest
Seats on the cheapest plan1.5 pts
Moz Pro2Ubersuggest2Ahrefs1SE Ranking1SearchAtlas1Similarweb1Writesonic1
Live chat with a person1.5 pts
AhrefsSE RankingSearchAtlasAlli AISemrushUbersuggestWritesonic

Highest here SearchAtlas 8.0lowest Ubersuggest 2.0 out of 10

AI writers: where the 100 points go

30Keyword research and rank tracking20Site audit, competitors and backlinks20Pricing15Content writing and optimization10Works with your tools5Team and support
30/ 100
Biggest share

Keyword research and rank tracking

Can it find keywords worth targeting, and tell you where your pages rank on Google and how often it checks? That is the main job of an SEO tool, so it carries the most points.

Keyword rank tracker9 pts
BrameworkPages via Search ConsoleAirOpsnoneJunia AInoneSEO Writing AInoneWriterZennone
Rank updates6 pts
BrameworkWeekly / on-demandAirOpsNo rank trackingJunia AINo rank trackingSEO Writing AINo rank trackingWriterZenNo rank tracking
Keyword research with volume and difficulty6 pts
AI SEOAirOpsBrameworkJunia AIKoala AIWriterZenSEO Writing AI
Keyword clustering3 pts
AI SEOAirOpsJunia AIWriterZenBrameworkKoala AISEO Writing AI
Countries covered3 pts
AI SEOGlobal (multi-country)AirOpsGlobal (multi-country)Junia AIGlobal (multi-country)Koala AIGlobal (multi-country)WriterZenGlobal (multi-country)
Connects Google Search Console3 pts
AI SEOAirOpsBrameworkKoala AIJunia AISEO Writing AIWriterZen

Highest here AI SEO 7.5lowest SEO Writing AI 0.5 out of 10

20/ 100

Site audit, competitors and backlinks

Can it scan your website for technical problems, and show you what your competitors rank for and who links to them?

Technical site audit8 pts
Koala AIAI SEOAirOpsBrameworkJunia AISEO Writing AIWriterZen
Competitor analysis5 pts
AirOpsBrameworkJunia AIKoala AIWriterZenAI SEOSEO Writing AI
Backlink analysis5 pts
AirOpsKoala AIAI SEOBrameworkJunia AISEO Writing AIWriterZen
Local SEO2 pts
AI SEOAirOpsBrameworkJunia AIKoala AISEO Writing AIWriterZen

Highest here Koala AI 9.0lowest SEO Writing AI 0.0 out of 10

20/ 100

Pricing

What the cheapest paid plan costs each month, and whether you can try it for free first. Cheaper plans earn more points.

Monthly price, cheapest paid plan12 pts
Koala AI$9SEO Writing AI$19Bramework$29Junia AI$34AI SEO$149
Free plan5 pts
Junia AISEO Writing AIAI SEOAirOpsBrameworkKoala AIWriterZen
Free trial3 pts
AirOps14 daysWriterZen15 daysAI SEO7 daysBramework7 days

Highest here SEO Writing AI 9.5lowest AI SEO 2.0 out of 10

15/ 100

Content writing and optimization

Can it write articles for you, help you improve a draft, and suggest links between your own pages?

Writes full articles5.3 pts
AI SEOAirOpsBrameworkJunia AIKoala AISEO Writing AIWriterZen
Content editor with a score3 pts
AI SEOAirOpsJunia AIKoala AISEO Writing AIWriterZenBramework
Internal link suggestions3 pts
AI SEOAirOpsJunia AIKoala AISEO Writing AIBrameworkWriterZen
Content briefs2.2 pts
AI SEOAirOpsBrameworkJunia AIKoala AISEO Writing AIWriterZen
Content languages1.5 pts
AI SEO50 languagesJunia AI150 languagesKoala AI100 languagesSEO Writing AI48 languagesWriterZen1 language

Highest here Koala AI 10.0lowest Bramework 6.0 out of 10

10/ 100

Works with your tools

Does it plug into the tools you already use to write and publish?

WordPress3 pts
AI SEOAirOpsBrameworkJunia AIKoala AISEO Writing AIWriterZen
API access3 pts
AirOpsJunia AIKoala AIAI SEOBrameworkSEO Writing AIWriterZen
Google Docs add-on2 pts
AI SEOAirOpsBrameworkJunia AIKoala AISEO Writing AIWriterZen
Chrome extension2 pts
AI SEOAirOpsBrameworkJunia AIKoala AISEO Writing AIWriterZen

Highest here Koala AI 6.0lowest WriterZen 0.0 out of 10

5/ 100

Team and support

Can you share it with a team and clients, and reach a real person when you are stuck?

White-label reports2 pts
AI SEOAirOpsBrameworkJunia AIKoala AISEO Writing AIWriterZen
Seats on the cheapest plan1.5 pts
Bramework2AirOps1
Live chat with a person1.5 pts
AirOpsBrameworkKoala AISEO Writing AIWriterZenAI SEOJunia AI

Highest here Bramework 5.0lowest AI SEO 1.5 out of 10

WordPress SEO plugins: where the 100 points go

30On-page SEO25Pricing20Search data and tracking15AI writing and linking10Support and agencies
30/ 100
Biggest share

On-page SEO

What it does on your posts and pages: a score against a focus keyword, several keywords on the free version, schema types, redirects, a 404 monitor, local and WooCommerce SEO, and an llms.txt file for AI search.

Content analysis against a focus keyword6 pts
All in One SEORank MathSEOPressYoast SEO
Several focus keywords on the free version4.5 pts
Rank MathSEOPressAll in One SEOYoast SEO
Schema types4.5 pts
Rank Math18 types
Redirect manager4.5 pts
All in One SEORank MathSEOPressYoast SEO
404 error monitor3 pts
All in One SEORank MathSEOPress
Local SEO3 pts
All in One SEORank MathSEOPressYoast SEO
WooCommerce product SEO3 pts
All in One SEORank MathSEOPressYoast SEO
llms.txt for AI search1.5 pts
All in One SEORank MathSEOPressYoast SEO

Highest here Rank Math 10.0lowest Yoast SEO 8.0 out of 10

25/ 100

Pricing

What the cheapest paid plan costs each month (most are billed yearly, so the yearly price divided by twelve), how many sites it covers, a free version and a money-back guarantee.

Monthly price, cheapest paid plan12.5 pts
SEOPress$4.08All in One SEO$8.25Rank Math$9.71Yoast SEO$9.9
Sites on the cheapest paid plan6.3 pts
Rank MathunlimitedAll in One SEO1SEOPress1Yoast SEO1
Free version3.7 pts
All in One SEORank MathSEOPressYoast SEO
Money-back guarantee2.5 pts
Rank Math30 daysYoast SEO30 daysAll in One SEO14 daysSEOPress14 days

Highest here Rank Math 8.5lowest All in One SEO 6.0 out of 10

20/ 100

Search data and tracking

Search Console and Analytics data inside WordPress, keyword rank tracking and how many keywords the cheapest plan tracks, and a site-wide SEO audit.

Google Search Console data7 pts
All in One SEORank MathSEOPressYoast SEO
Keyword rank tracking4 pts
All in One SEORank MathSEOPress
Site-wide SEO audit4 pts
All in One SEORank MathSEOPress
Keywords tracked on the cheapest paid plan3 pts
Rank Math500All in One SEO0SEOPress0
Google Analytics data2 pts
Rank MathSEOPressYoast SEO

Highest here Rank Math 9.5lowest Yoast SEO 6.5 out of 10

15/ 100

AI writing and linking

Whether it writes content, titles and meta descriptions with AI, suggests internal links, and whether that AI comes with the cheapest paid plan or as a separate subscription.

Writes content with AI4.5 pts
All in One SEORank MathSEOPressYoast SEO
AI on the cheapest paid plan4.5 pts
Yoast SEOincludedAll in One SEOlimitedRank Mathadd onSEOPressadd on
AI titles and meta descriptions3 pts
All in One SEORank MathSEOPressYoast SEO
Internal link suggestions3 pts
All in One SEORank MathSEOPressYoast SEO

Highest here Yoast SEO 10.0lowest SEOPress 8.0 out of 10

10/ 100

Support and agencies

Live chat with a person, white-label reports for clients, and an API or MCP access.

Live chat with a person4 pts
Yoast SEORank MathSEOPress
White-label reports3 pts
Rank MathSEOPress
API or MCP access3 pts
Rank MathSEOPress

Highest here Yoast SEO 7.0lowest SEOPress 3.0 out of 10

✓ full points◐ some✕ none

AI SEO guides

Narrower picks from the same 36 tools, for a specific budget or job.

Best Free AI SEO Tools

The best AI SEO tools with a genuinely free plan, not a trial that expires. Ranked by our review scores, with what each free tier actually gives you before you hit its ceiling.

Best AI SEO Tools Under $10/mo

Capable AI SEO tools that start under $10 a month, the affordable entry points when a free plan isn't enough but a serious subscription is overkill. Ranked by review score.

Best AI SEO Tools Under $30/mo

The sweet-spot tier: AI SEO tools starting under $30 a month, where most pro features unlock. These are the plans freelancers and small teams actually pay for, ranked by review score.

AI SEO head-to-head

All comparisons →

The matchups readers in this category weigh most often, lined up row by row.

Ahrefs vs SemrushAhrefs vs SE RankingSE Ranking vs SemrushAhrefs vs SearchAtlasClearscope vs Keyword InsightsClearscope vs RankabilityClearscope vs SurferRankability vs SurferSearchAtlas vs SemrushClearscope vs NEURONwriterClearscope vs Content HarmonyClearscope vs Frase
All 32 AI SEO matchups

Frequently asked

What is the best AI SEO tool?

It depends on the kind you need: our top content optimizer is Rankability, our top SEO platform is Semrush, our top AI writer is Koala AI and our top WordPress SEO plugin is Rank Math. Each has the highest Spec Score of its kind.

Is there a free AI SEO tool?

Yes, AI Overview Optimizer, Ahrefs, All in One SEO and 12 more offer a free plan. Check each tool's page for what's included.

How do you rate AI SEO tools?

Each kind is scored out of 100 on its own criteria, all worked out from what the vendor publishes. Content optimizers: keyword research and rank tracking 30, site audit, competitors and backlinks 20, pricing 20, content writing and optimization 15, works with your tools 10, team and support 5. SEO platforms: keyword research and rank tracking 30, site audit, competitors and backlinks 20, pricing 20, content writing and optimization 15, works with your tools 10, team and support 5. AI writers: keyword research and rank tracking 30, site audit, competitors and backlinks 20, pricing 20, content writing and optimization 15, works with your tools 10, team and support 5. The other kinds are set out under How we rate them.

How much does an AI SEO tool cost?

Paid plans start from about $4.08 to $299/mo across the tools we track, depending on features and usage.