Every score is worked out from the vendor's own pages · How we score →Disclosure
SAASINSPECTOR
Head-to-head · content optimizers · facts checked 13 Sept 2026

Dashword vs Frase

Frase scores 7.5 to Dashword's 3.4 among the content optimizers we rate, and is the better pick for 4 of the 4 kinds of buyer below.

Dashword
#11 of 14 content optimizers
3.4
/ 10
From
$99/mo (Startup)
Free plan
No
Frase
#2 of 14 content optimizers
7.5
/ 10
From
$39/mo (Starter, annual) or $49/mo (monthly)
Free plan
No
The verdict

Frase wins, 7.5 to 3.4

Frase starts at $49 a month, half of Dashword's $99, and adds keyword research with difficulty, a technical site audit and keyword clustering, none of which Dashword offers. Dashword answers with 5 seats on its cheapest plan against Frase's one seat on Starter, plus a real Google Docs add-on that Frase lacks. Both write full articles and give API access on every plan. Neither connects a Chrome extension.

Pick Dashword if you want more seats and a Google Docs add-on.

Pick Frase if you want keyword research and a technical audit.

Best for

Who each one suits, decided on the criteria that matter to that buyer and the checked facts where the two differ.

SEO specialists doing research
Frase
Dashword 1.8 · Frase 8.3 on keyword research and rank tracking and site audit, competitors and backlinks
  • Keyword research with volume and difficulty: Frase yes, Dashword no
  • Keyword clustering: Frase yes, Dashword no
  • Connects Google Search Console: Frase yes, Dashword no
Content writers and editors
Frase
Dashword 8.0 · Frase 10.0 on content writing and optimization
  • Internal link suggestions: Frase yes, Dashword no
Freelancers on a budget
Frase
Dashword 3.0 · Frase 5.0 on pricing
  • Monthly price, cheapest paid plan: $49 against $99
Agencies and in-house teams
Frase
Dashword 4.3 · Frase 5.7 on works with your tools and team and support
  • WordPress: Frase yes, Dashword no
  • White-label reports: Frase yes, Dashword no
  • But Dashword leads on google Docs add-on: Dashword yes, Frase no
Section 01

How they score

Both are scored the same way, against the other content optimizers we rate, from facts on each vendor's own pages. Frase leads on 6 of 6 criteria.

Keyword research and rank tracking30% of the score
Dashword3.0
Frase7.8
Site audit, competitors and backlinks20% of the score
Dashword0.0
Frase9.0
Pricing20% of the score
Dashword3.0
Frase5.0
Content writing and optimization15% of the score
Dashword8.0
Frase10.0
Works with your tools10% of the score
Dashword5.0
Frase6.0
Team and support5% of the score
Dashword3.0
Frase5.0
How the score works →
Section 02

Where they differ

Every point where the two vendors' published facts disagree, with a link to where each fact was read. "Not published" means the vendor does not say either way.

Keyword research with volume and difficulty
Frase
Dashword
No
source ↗
Frase
Yes
source ↗
Keyword clustering
Frase
Dashword
No
source ↗
Frase
Yes
source ↗
Countries covered
Frase
Dashword
Limited regions
source ↗
Frase
Global (multi-country)
source ↗
Connects Google Search Console
Frase
Dashword
No
source ↗
Frase
Yes
source ↗
Technical site audit
Frase
Dashword
No
source ↗
Frase
Yes
source ↗
Competitor analysis
Frase
Dashword
No
source ↗
Frase
Yes
source ↗
Backlink analysis
Frase
Dashword
No
source ↗
Frase
Yes
source ↗
Monthly price, cheapest paid plan
Frase
Dashword
$99
source ↗
Frase
$49
source ↗
Internal link suggestions
Frase
Dashword
No
source ↗
Frase
Yes
source ↗
WordPress
Frase
Dashword
No
source ↗
Frase
Yes
source ↗
Google Docs add-on
Dashword
Dashword
Yes
source ↗
Frase
No
source ↗
White-label reports
Frase
Dashword
No
source ↗
Frase
Yes
source ↗
Seats on the cheapest plan
Dashword
Dashword
5
source ↗
Frase
1
source ↗

Published by only one of them

Keyword rank tracker
Dashword
Not published
Frase
Pages via Search Console
source ↗
Rank updates
Dashword
Not published
Frase
Weekly / on-demand
source ↗
Free trial
Dashword
Not published
Frase
7 days
source ↗
Content languages
Dashword
Not published
Frase
70 languages
source ↗
Where they match (8)
Local SEO
Dashword
No
source ↗
Frase
No
source ↗
Free plan
Dashword
No
source ↗
Frase
No
source ↗
Writes full articles
Dashword
Yes
source ↗
Frase
Yes
source ↗
Content editor with a score
Dashword
Yes
source ↗
Frase
Yes
source ↗
Content briefs
Dashword
Yes
source ↗
Frase
Yes
source ↗
API access
Dashword
Yes
source ↗
Frase
Yes
source ↗
Chrome extension
Dashword
No
source ↗
Frase
No
source ↗
Live chat with a person
Dashword
No
source ↗
Frase
No
source ↗
Section 03

Pricing, plan by plan

Every plan each vendor publishes, monthly and yearly where both are offered.

Dashword

Startup
$99/mo
30 content reports, 5 user seats, Content Briefs, AI Writer (100k words)
Business
$349/mo
100 content reports, 10 user seats, Content Briefs, AI Writer, Bulk reports, API access, SSO

Frase

Starter
$49/mo · $468/yr
1 seat, 1 site, 10 articles & 50 audit pages/month, Content Guard watches 3 pages
Professional
$129/mo · $1,236/yr
3 seats, 5 sites, 40 articles & 250 audit pages/month, Content Guard watches 15 pages, content calendar, internal linking
Scale
$299/mo · $2,868/yr
5 seats, 5 sites, 100 articles & 1,000 audit pages/month, Content Guard watches 50 pages, client-ready reports, repurposing
Enterprise
Custom
Custom seats & domains, white-label reports, branded client portal, SSO/SAML, dedicated account manager, SLA

For everything else about each tool, read the full Dashword review and Frase review.

Section 04

Dashword vs Frase: common questions

Which is better, Dashword or Frase?

Frase scores 7.5 and Dashword 3.4 out of 10 among the content optimizers we rate. Frase is ahead on keyword research and rank tracking, site audit, competitors and backlinks, pricing, content writing and optimization, works with your tools and team and support.

Is Dashword or Frase cheaper?

Dashword's cheapest paid plan is $99/mo (Startup) and Frase's is $39/mo (Starter, annual) or $49/mo (monthly). Compare what each plan includes below before going on price alone.

Do Dashword and Frase have a free plan?

Neither has a free plan.

What can Dashword do that Frase cannot?

On the facts both vendors publish: google Docs add-on.

What can Frase do that Dashword cannot?

On the facts both vendors publish: keyword research with volume and difficulty, keyword clustering, connects Google Search Console, technical site audit, competitor analysis, backlink analysis, internal link suggestions, wordPress and white-label reports.

Keep comparing