Keyword Insights vs MarketMuse
Keyword Insights and MarketMuse score the same, 5.0 out of 10 among the content optimizers we rate, so the choice comes down to who you are.
Too close to call: 5.0 each
MarketMuse offers a free plan with keyword research and clustering included; Keyword Insights has no free tier, starting at $58 a month after a $1 seven day trial. Keyword Insights writes full articles with its AI Writer Agent; MarketMuse dropped full-draft generation when it retired that product and instead edits section by section. Both give one seat on their cheapest paid plan and cluster keywords by SERP.
Pick Keyword Insights if you need full AI-written articles, not just edits.
Pick MarketMuse if you want to try keyword research for free.
Best for
Who each one suits, decided on the criteria that matter to that buyer and the checked facts where the two differ.
- Keyword rank tracker: Scales by plan against None
- Rank updates: Monthly against No rank tracking
- But Keyword Insights leads on connects Google Search Console: Keyword Insights yes, MarketMuse no
- Writes full articles: Keyword Insights yes, MarketMuse no
- Content languages: 13 languages against 2 languages
- But MarketMuse leads on internal link suggestions: MarketMuse yes, Keyword Insights no
- Free plan: MarketMuse yes, Keyword Insights no
- WordPress: Keyword Insights yes, MarketMuse no
- API access: Keyword Insights yes, MarketMuse no
- White-label reports: Keyword Insights yes, MarketMuse no
How they score
Both are scored the same way, against the other content optimizers we rate, from facts on each vendor's own pages. Keyword Insights leads on 3 of 6 criteria.
Where they differ
Every point where the two vendors' published facts disagree, with a link to where each fact was read. "Not published" means the vendor does not say either way.
Published by only one of them
Where they match (11)
Pricing, plan by plan
Every plan each vendor publishes, monthly and yearly where both are offered.
Keyword Insights
MarketMuse
For everything else about each tool, read the full Keyword Insights review and MarketMuse review.
Keyword Insights vs MarketMuse: common questions
Which is better, Keyword Insights or MarketMuse?
They score the same, 5.0 out of 10 among the content optimizers we rate. Keyword Insights is ahead on content writing and optimization, works with your tools and team and support. MarketMuse is ahead on keyword research and rank tracking and pricing.
Do Keyword Insights and MarketMuse have a free plan?
MarketMuse does and Keyword Insights does not.
What can Keyword Insights do that MarketMuse cannot?
On the facts both vendors publish: connects Google Search Console, writes full articles, wordPress, aPI access, white-label reports and live chat with a person.
What can MarketMuse do that Keyword Insights cannot?
On the facts both vendors publish: free plan and internal link suggestions.
