Every score is worked out from the vendor's own pages · How we score →Disclosure
SAASINSPECTOR
Head-to-head · SEO platforms · facts checked 13 Sept 2026

SE Ranking vs Semrush

Semrush scores 8.3 to SE Ranking's 7.8 among the SEO platforms we rate, and is the better pick for 2 of the 4 kinds of buyer below.

SE Ranking
#4 of 9 SEO platforms
7.8
/ 10
From
$129.00/mo (Core plan)
Free plan
No
Semrush
#1 of 9 SEO platforms
8.3
/ 10
From
$139.95/mo (SEO plan)
Free plan
Yes
The verdict

Semrush wins, 8.3 to 7.8

SE Ranking's Core plan at $129 a month includes local SEO with 3 locations and 1,500 local keywords; Semrush's SEO plan costs $139.95 a month and sells local SEO separately, at $30 a month per location. SE Ranking also writes 25 articles a month and builds content briefs in its base plan; Semrush's article generator and briefs sit in a separate Content Toolkit at $60 a month. SE Ranking offers live chat support; Semrush has no live chat, only a contact form.

Pick SE Ranking if you want articles, briefs and local SEO in one plan.

Pick Semrush if you want backlink scale and don't mind separate content add-ons.

Best for

Who each one suits, decided on the criteria that matter to that buyer and the checked facts where the two differ.

SEO specialists doing research
Too close to call
SE Ranking 10.0 · Semrush 10.0 on keyword research and rank tracking and site audit, competitors and backlinks
Content writers and editors
Too close to call
SE Ranking 7.5 · Semrush 7.5 on content writing and optimization
  • Content languages: SE Ranking 8 languages, Semrush 7 languages
Freelancers on a budget
Semrush
SE Ranking 2.5 · Semrush 4.5 on pricing
  • Free plan: Semrush yes, SE Ranking no
  • But SE Ranking leads on free trial: 14 days against 7 days
Agencies and in-house teams
Semrush
SE Ranking 8.0 · Semrush 8.5 on works with your tools and team and support
  • Chrome extension: Semrush yes, SE Ranking no
  • But SE Ranking leads on live chat with a person: SE Ranking yes, Semrush no
Section 01

How they score

Both are scored the same way, against the other SEO platforms we rate, from facts on each vendor's own pages. Semrush leads on 2 of 6 criteria.

Keyword research and rank tracking30% of the score
SE Ranking10.0
Semrush10.0
Site audit, competitors and backlinks20% of the score
SE Ranking10.0
Semrush10.0
Pricing20% of the score
SE Ranking2.5
Semrush4.5
Content writing and optimization15% of the score
SE Ranking7.5
Semrush7.5
Works with your tools10% of the score
SE Ranking8.0
Semrush10.0
Team and support5% of the score
SE Ranking8.0
Semrush5.5
How the score works →
Section 02

Where they differ

Every point where the two vendors' published facts disagree, with a link to where each fact was read. "Not published" means the vendor does not say either way.

Free plan
Semrush
SE Ranking
No
source ↗
Semrush
Yes
source ↗
Free trial
SE Ranking
SE Ranking
14 days
source ↗
Semrush
7 days
source ↗
Chrome extension
Semrush
SE Ranking
No
source ↗
Semrush
Yes
source ↗
Live chat with a person
SE Ranking
SE Ranking
Yes
source ↗
Semrush
No
source ↗

Published by only one of them

Monthly price, cheapest paid plan
SE Ranking
$129
source ↗
Semrush
$139.95
source ↗
Content languages
SE Ranking
8 languages
source ↗
Semrush
7 languages
source ↗
Seats on the cheapest plan
SE Ranking
1
source ↗
Semrush
Not published
Where they match (18)
Keyword rank tracker
SE Ranking
Scales by plan
source ↗
Semrush
Scales by plan
source ↗
Rank updates
SE Ranking
Daily
source ↗
Semrush
Daily
source ↗
Keyword research with volume and difficulty
SE Ranking
Yes
source ↗
Semrush
Yes
source ↗
Keyword clustering
SE Ranking
Yes
source ↗
Semrush
Yes
source ↗
Countries covered
SE Ranking
Global (multi-country)
source ↗
Semrush
Global (multi-country)
source ↗
Connects Google Search Console
SE Ranking
Yes
source ↗
Semrush
Yes
source ↗
Technical site audit
SE Ranking
Yes
source ↗
Semrush
Yes
source ↗
Competitor analysis
SE Ranking
Yes
source ↗
Semrush
Yes
source ↗
Backlink analysis
SE Ranking
Yes
source ↗
Semrush
Yes
source ↗
Local SEO
SE Ranking
Yes
source ↗
Semrush
Yes
source ↗
Writes full articles
SE Ranking
Yes
source ↗
Semrush
Yes
source ↗
Content editor with a score
SE Ranking
Yes
source ↗
Semrush
Yes
source ↗
Content briefs
SE Ranking
Yes
source ↗
Semrush
Yes
source ↗
Internal link suggestions
SE Ranking
No
source ↗
Semrush
No
source ↗
WordPress
SE Ranking
Yes
source ↗
Semrush
Yes
source ↗
API access
SE Ranking
Yes
source ↗
Semrush
Yes
source ↗
Google Docs add-on
SE Ranking
Yes
source ↗
Semrush
Yes
source ↗
White-label reports
SE Ranking
Yes
source ↗
Semrush
Yes
source ↗
Section 03

Pricing, plan by plan

Every plan each vendor publishes, monthly and yearly where both are offered.

SE Ranking

Core
$129/mo · $1,238/yr
Repeatable SEO + GEO delivery, rank tracking across engines, unlimited keyword & comp. research, Data Studio / Matomo / GA / GSC
Growth
$279/mo · $2,680/yr
Multi-client SEO + GEO workflows, all Core features, project lifetime historical data, API access with 100K credits
Agency Pack (add-on)
$69/mo
Add-on for agency workflows and white label features, (30 to 100 prompts) Scales up to $129/mo with usage.
AI Search (add-on)
$89/mo · $854.40/yr
Add-on for AI search and GEO tracking capabilities, (200 to 1,000 prompts) Scales up to $345/mo ($3,312/yr) with usage.
API (add-on)
$45/mo billed yearly
Add-on for extended API access, (3 million to 60 million credits) Scales up to $555/mo with usage.

Semrush

Free
Free
Limited free account plus a 7-day free trial
SEO
$139.95/mo · $1,407.96/yr
5 websites, 500 keywords tracked daily, basic keyword research and competitor analysis, Position Tracking, Site Audit, AI visibility reports
Starter (SEO + AI Search)
$199/mo · $1,982/yr
5 websites, 500 keywords, 50 prompts tracked daily, 1 domain AI brand performance, 300 AI visibility reports/day, MCP access
Pro+ (SEO + AI Search)
$299/mo · $2,978/yr
15 websites, 1,500 keywords, 100 prompts tracked daily, historical SEO data, content optimization, keyword cannibalization analysis
Advanced (SEO + AI Search)
$549/mo · $5,468/yr
40 websites, 5,000 keywords, 200 prompts tracked daily, SEO share of voice, API data integration, maximum power tier

For everything else about each tool, read the full SE Ranking review and Semrush review.

Section 04

SE Ranking vs Semrush: common questions

Which is better, SE Ranking or Semrush?

Semrush scores 8.3 and SE Ranking 7.8 out of 10 among the SEO platforms we rate. Semrush is ahead on pricing and works with your tools. SE Ranking is ahead on team and support.

Is SE Ranking or Semrush cheaper?

SE Ranking's cheapest paid plan is $129.00/mo (Core plan) and Semrush's is $139.95/mo (SEO plan). Compare what each plan includes below before going on price alone.

Do SE Ranking and Semrush have a free plan?

Semrush does and SE Ranking does not.

What can SE Ranking do that Semrush cannot?

On the facts both vendors publish: live chat with a person.

What can Semrush do that SE Ranking cannot?

On the facts both vendors publish: free plan and chrome extension.

Keep comparing