Every score is worked out from the vendor's own pages · How we score →Disclosure
SAASINSPECTOR
Head-to-head · SEO platforms · facts checked 13 Sept 2026

SearchAtlas vs Semrush

Semrush scores 8.3 to SearchAtlas's 8.0 among the SEO platforms we rate, and is the better pick for 2 of the 4 kinds of buyer below.

SearchAtlas
#2 of 9 SEO platforms
8.0
/ 10
From
$99/mo (Starter)
Free plan
No
Semrush
#1 of 9 SEO platforms
8.3
/ 10
From
$139.95/mo (SEO plan)
Free plan
Yes
The verdict

Semrush wins, 8.3 to 8.0

SearchAtlas costs $99 a month at Starter, cheaper than Semrush's $139.95 SEO plan, though Semrush also has a free account with 10 report requests a day that SearchAtlas does not offer. SearchAtlas includes local SEO and 30 AI article credits in its Starter plan; Semrush sells local SEO as a separate toolkit at $30 a month per location and its AI Article Generator lives in a separate $60 a month Content Toolkit. SearchAtlas offers live chat support, while Semrush's support is a contact form only.

Pick SearchAtlas if you want local SEO, articles and live chat in one plan.

Pick Semrush if you want a free account and don't mind separate toolkits.

Best for

Who each one suits, decided on the criteria that matter to that buyer and the checked facts where the two differ.

SEO specialists doing research
Too close to call
SearchAtlas 9.4 · Semrush 10.0 on keyword research and rank tracking and site audit, competitors and backlinks
  • Rank updates: SearchAtlas not published, Semrush Daily
Content writers and editors
SearchAtlas
SearchAtlas 10.0 · Semrush 7.5 on content writing and optimization
  • Internal link suggestions: SearchAtlas yes, Semrush no
Freelancers on a budget
Semrush
SearchAtlas 3.0 · Semrush 4.5 on pricing
  • Free plan: Semrush yes, SearchAtlas no
  • But SearchAtlas leads on monthly price, cheapest paid plan: $99 against $139.95
Agencies and in-house teams
Semrush
SearchAtlas 8.0 · Semrush 8.5 on works with your tools and team and support
  • Google Docs add-on: Semrush yes, SearchAtlas no
  • But SearchAtlas leads on live chat with a person: SearchAtlas yes, Semrush no
Section 01

How they score

Both are scored the same way, against the other SEO platforms we rate, from facts on each vendor's own pages. Semrush leads on 3 of 6 criteria.

Keyword research and rank tracking30% of the score
SearchAtlas9.0
Semrush10.0
Site audit, competitors and backlinks20% of the score
SearchAtlas10.0
Semrush10.0
Pricing20% of the score
SearchAtlas3.0
Semrush4.5
Content writing and optimization15% of the score
SearchAtlas10.0
Semrush7.5
Works with your tools10% of the score
SearchAtlas8.0
Semrush10.0
Team and support5% of the score
SearchAtlas8.0
Semrush5.5
How the score works →
Section 02

Where they differ

Every point where the two vendors' published facts disagree, with a link to where each fact was read. "Not published" means the vendor does not say either way.

Monthly price, cheapest paid plan
SearchAtlas
SearchAtlas
$99
source ↗
Semrush
$139.95
source ↗
Free plan
Semrush
SearchAtlas
No
source ↗
Semrush
Yes
source ↗
Internal link suggestions
SearchAtlas
SearchAtlas
Yes
source ↗
Semrush
No
source ↗
Google Docs add-on
Semrush
SearchAtlas
No
source ↗
Semrush
Yes
source ↗
Live chat with a person
SearchAtlas
SearchAtlas
Yes
source ↗
Semrush
No
source ↗

Published by only one of them

Rank updates
SearchAtlas
Not published
Semrush
Daily
source ↗
Content languages
SearchAtlas
Not published
Semrush
7 languages
source ↗
Seats on the cheapest plan
SearchAtlas
1
source ↗
Semrush
Not published
Where they match (17)
Keyword rank tracker
SearchAtlas
Scales by plan
source ↗
Semrush
Scales by plan
source ↗
Keyword research with volume and difficulty
SearchAtlas
Yes
source ↗
Semrush
Yes
source ↗
Keyword clustering
SearchAtlas
Yes
source ↗
Semrush
Yes
source ↗
Countries covered
SearchAtlas
Global (multi-country)
source ↗
Semrush
Global (multi-country)
source ↗
Connects Google Search Console
SearchAtlas
Yes
source ↗
Semrush
Yes
source ↗
Technical site audit
SearchAtlas
Yes
source ↗
Semrush
Yes
source ↗
Competitor analysis
SearchAtlas
Yes
source ↗
Semrush
Yes
source ↗
Backlink analysis
SearchAtlas
Yes
source ↗
Semrush
Yes
source ↗
Local SEO
SearchAtlas
Yes
source ↗
Semrush
Yes
source ↗
Free trial
SearchAtlas
7 days
source ↗
Semrush
7 days
source ↗
Writes full articles
SearchAtlas
Yes
source ↗
Semrush
Yes
source ↗
Content editor with a score
SearchAtlas
Yes
source ↗
Semrush
Yes
source ↗
Content briefs
SearchAtlas
Yes
source ↗
Semrush
Yes
source ↗
WordPress
SearchAtlas
Yes
source ↗
Semrush
Yes
source ↗
API access
SearchAtlas
Yes
source ↗
Semrush
Yes
source ↗
Chrome extension
SearchAtlas
Yes
source ↗
Semrush
Yes
source ↗
White-label reports
SearchAtlas
Yes
source ↗
Semrush
Yes
source ↗
Section 03

Pricing, plan by plan

Every plan each vendor publishes, monthly and yearly where both are offered.

SearchAtlas

Starter
$99/mo
1 OTTO SEO project, 1 user seat, 40 pages, 30 AI article credits, 5 Site Explorer/Auditor projects
Growth
$199/mo
2 OTTO SEO projects, 3 user seats, 100 pages, 60 AI article credits, LLM visibility tracking, Smart Ads automation
Pro
$399/mo
4 OTTO SEO projects, 5 user seats, 200 pages, 90 AI article credits, white-label capabilities, all LLM models, enhanced authority building
Agency
$999/mo
10 OTTO SEO projects, 10 user seats, 500 pages, 300 AI article credits, unlimited keywords, white-label reporting, priority support

Semrush

Free
Free
Limited free account plus a 7-day free trial
SEO
$139.95/mo · $1,407.96/yr
5 websites, 500 keywords tracked daily, basic keyword research and competitor analysis, Position Tracking, Site Audit, AI visibility reports
Starter (SEO + AI Search)
$199/mo · $1,982/yr
5 websites, 500 keywords, 50 prompts tracked daily, 1 domain AI brand performance, 300 AI visibility reports/day, MCP access
Pro+ (SEO + AI Search)
$299/mo · $2,978/yr
15 websites, 1,500 keywords, 100 prompts tracked daily, historical SEO data, content optimization, keyword cannibalization analysis
Advanced (SEO + AI Search)
$549/mo · $5,468/yr
40 websites, 5,000 keywords, 200 prompts tracked daily, SEO share of voice, API data integration, maximum power tier

For everything else about each tool, read the full SearchAtlas review and Semrush review.

Section 04

SearchAtlas vs Semrush: common questions

Which is better, SearchAtlas or Semrush?

Semrush scores 8.3 and SearchAtlas 8.0 out of 10 among the SEO platforms we rate. Semrush is ahead on keyword research and rank tracking, pricing and works with your tools. SearchAtlas is ahead on content writing and optimization and team and support.

Is SearchAtlas or Semrush cheaper?

SearchAtlas's cheapest paid plan is $99/mo (Starter) and Semrush's is $139.95/mo (SEO plan). Compare what each plan includes below before going on price alone.

Do SearchAtlas and Semrush have a free plan?

Semrush does and SearchAtlas does not.

What can SearchAtlas do that Semrush cannot?

On the facts both vendors publish: internal link suggestions and live chat with a person.

What can Semrush do that SearchAtlas cannot?

On the facts both vendors publish: free plan and google Docs add-on.

Keep comparing