Yoast SEO is an SEO plugin for WordPress with a free core plugin and three paid yearly plans: Yoast SEO Premium, Yoast WooCommerce SEO and Yoast SEO AI+. Every AI tool comes inside Premium with no credits to buy. What decides whether it suits you is whether you need the Premium extras, such as redirects, internal linking and local SEO, and how many sites you run, since each subscription covers one site.
What is Yoast SEO?
Yoast SEO is a WordPress plugin for on-page SEO made by Yoast BV, a company based in the Netherlands. The free plugin is on WordPress.org, and the paid plans are sold on the Yoast site.
Yoast SEO Premium now includes what used to be three separate add-ons: Local SEO, News SEO and Video SEO. Premium also comes with one seat for the Yoast SEO Google Docs add-on.
What Yoast SEO does for your WordPress SEO
On-page SEO and schema
The free plugin includes SEO analysis in the editor, schema, XML sitemaps, llms.txt management and a bulk editor. The free analysis checks one focus keyphrase per post, and Premium analyzes up to five. Premium adds schema aggregation and a bot blocker.
Redirects
The Redirect Manager is a Premium feature for fixing or preventing broken links. It comes with bulk tools and CSV import and export, so you can move a large set of redirects in or out at once.
Local and WooCommerce SEO
Local SEO is part of Premium, with location pages, opening hours and local schema. WooCommerce SEO is sold as its own plan, Yoast WooCommerce SEO, which includes everything in Premium plus tools built for online stores. Yoast SEO AI+ also includes the WooCommerce SEO features.
AI writing and meta generation
All of Yoast's AI tools are in Premium, with no separate AI subscription, no extra login and no credit top-ups. Yoast AI Generate creates five SEO titles and meta descriptions at a time, and drafting them in bulk for the whole site needs Premium.
The Yoast AI Content Planner suggests five post ideas based on your site and builds a structured starter draft. It produces ideas and a starting draft rather than full articles. Yoast SEO AI+ adds AI brand monitoring on top of the WooCommerce SEO plan.
Internal linking
The Internal Linking Tool is in Premium. It suggests relevant internal links automatically to improve your site's structure.
Search Console and Analytics data
Yoast SEO works with Google Site Kit, which brings Search Console, Analytics and PageSpeed insights into WordPress. The integration is available on the free plugin and on Premium.
Working with other people
Yoast sells a Google Docs add-on with its own seats. Premium includes one seat, and each extra seat costs $5 a month.
Each subscription covers one site or domain. For more sites you buy more subscriptions, and Yoast offers bulk discounts.
Yoast SEO pricing: what each plan gives
The core Yoast SEO plugin is free on WordPress.org, with SEO analysis for one keyphrase, schema, sitemaps, llms.txt management and the bulk editor. All paid plans are billed yearly, exclude VAT and cover one site.
Yoast SEO Premium costs $118.80 a year, which works out to $9.90 a month. It adds up to five keyphrases, the Redirect Manager, internal linking suggestions, the AI title, meta and content planning tools, Local, News and Video SEO, one Google Docs seat and 24/7 support.
Yoast WooCommerce SEO costs $178.80 a year, or $14.90 a month, and includes everything in Premium plus the store tools. Yoast SEO AI+ costs $358.80 a year, or $29.90 a month, and adds AI brand monitoring to the WooCommerce SEO features.
Extra Google Docs add-on seats are $5 a month each. Yoast refunds the full price within 30 days of an initial purchase; renewals are not refunded.
Support
Paid plans come with 24/7 support from Yoast's team by live chat and email. The free plugin is supported on the WordPress.org forum, and the Yoast help center is open to everyone.
Who Yoast SEO suits
Yoast SEO suits WordPress site owners who want on-page analysis, schema and sitemaps for free, and who would rather pay one yearly price for AI tools than manage credits. Premium fits a single business site that needs redirects, internal linking and local SEO in one plan, with a Google Docs add-on seat included.
It suits less well anyone running many sites, since each subscription covers one site and more sites mean more subscriptions. Stores pay for the WooCommerce SEO plan rather than Premium, and anyone who wants the AI tools to write full articles should know the Content Planner stops at ideas and a starter draft.
Frequently Asked Questions
How much does Yoast SEO cost?
The core plugin is free. Yoast SEO Premium is $118.80 a year ($9.90 a month), Yoast WooCommerce SEO is $178.80 a year ($14.90 a month) and Yoast SEO AI+ is $358.80 a year ($29.90 a month), each for one site and excluding VAT.
Do Yoast's AI tools cost extra?
No. All AI tools are included in Premium, with no separate AI subscription and no credit top-ups to buy.
Is Local SEO included in Yoast SEO Premium?
Yes. Premium includes the former Local SEO add-on, with location pages, opening hours and local schema, along with the former News and Video SEO add-ons.
Can I get a refund on Yoast SEO Premium?
Yes, within 30 days of an initial purchase Yoast refunds the full price on request. Renewals are not refunded.
