Every score is worked out from the vendor's own pages · How we score →Disclosure
SAASINSPECTOR
Head-to-head · content optimizers · facts checked 13 Sept 2026

Keywordly vs MarketMuse

Keywordly scores 6.3 to MarketMuse's 5.0 among the content optimizers we rate, and is the better pick for 3 of the 4 kinds of buyer below.

Keywordly
#4 of 14 content optimizers
6.3
/ 10
From
$49/mo (Solo)
Free plan
No
MarketMuse
#9 of 14 content optimizers
5.0
/ 10
From
Not publicly stated (Optimize plan, price not listed on pricing page)
Free plan
Yes
The verdict

Keywordly wins, 6.3 to 5.0

MarketMuse has a genuine free plan with 10 queries a month; Keywordly has no free tier and starts at $49 a month with a 3-day trial. Keywordly writes full articles on every plan, up to 300 a month on Agency, while MarketMuse's writer only works section by section and never produces a complete draft. Keywordly also publishes straight to WordPress and CMS platforms; MarketMuse has no WordPress plugin, only copy-and-paste publishing.

Pick Keywordly if you want full articles that publish straight to your cms.

Pick MarketMuse if you want a free plan for keyword and topic research.

Best for

Who each one suits, decided on the criteria that matter to that buyer and the checked facts where the two differ.

SEO specialists doing research
Keywordly
Keywordly 6.8 · MarketMuse 5.2 on keyword research and rank tracking and site audit, competitors and backlinks
  • Technical site audit: Keywordly yes, MarketMuse no
  • Countries covered: Global (multi-country) against Limited regions
Content writers and editors
Keywordly
Keywordly 10.0 · MarketMuse 6.0 on content writing and optimization
  • Writes full articles: Keywordly yes, MarketMuse no
  • Content languages: 20 languages against 2 languages
Freelancers on a budget
MarketMuse
Keywordly 4.5 · MarketMuse 7.5 on pricing
  • Free plan: MarketMuse yes, Keywordly no
Agencies and in-house teams
Keywordly
Keywordly 3.7 · MarketMuse 0.3 on works with your tools and team and support
  • WordPress: Keywordly yes, MarketMuse no
  • White-label reports: Keywordly yes, MarketMuse no
Section 01

How they score

Both are scored the same way, against the other content optimizers we rate, from facts on each vendor's own pages. Keywordly leads on 4 of 6 criteria.

Keyword research and rank tracking30% of the score
Keywordly7.0
MarketMuse7.0
Site audit, competitors and backlinks20% of the score
Keywordly6.5
MarketMuse2.5
Pricing20% of the score
Keywordly4.5
MarketMuse7.5
Content writing and optimization15% of the score
Keywordly10.0
MarketMuse6.0
Works with your tools10% of the score
Keywordly3.0
MarketMuse0.0
Team and support5% of the score
Keywordly5.0
MarketMuse1.0
How the score works →
Section 02

Where they differ

Every point where the two vendors' published facts disagree, with a link to where each fact was read. "Not published" means the vendor does not say either way.

Countries covered
Keywordly
Keywordly
Global (multi-country)
source ↗
MarketMuse
Limited regions
source ↗
Technical site audit
Keywordly
Keywordly
Yes
source ↗
MarketMuse
No
source ↗
Free plan
MarketMuse
Keywordly
No
source ↗
MarketMuse
Yes
source ↗
Writes full articles
Keywordly
Keywordly
Yes
source ↗
MarketMuse
No
source ↗
Content languages
Keywordly
Keywordly
20 languages
source ↗
MarketMuse
2 languages
source ↗
WordPress
Keywordly
Keywordly
Yes
source ↗
MarketMuse
No
source ↗
White-label reports
Keywordly
Keywordly
Yes
source ↗
MarketMuse
No
source ↗

Published by only one of them

Keyword rank tracker
Keywordly
Not published
MarketMuse
Scales by plan
source ↗
Rank updates
Keywordly
Not published
MarketMuse
Monthly
source ↗
Connects Google Search Console
Keywordly
Not published
MarketMuse
No
source ↗
Monthly price, cheapest paid plan
Keywordly
$49
source ↗
MarketMuse
Not published
Free trial
Keywordly
3 days
source ↗
MarketMuse
Not published
Where they match (13)
Keyword research with volume and difficulty
Keywordly
Yes
source ↗
MarketMuse
Yes
source ↗
Keyword clustering
Keywordly
Yes
source ↗
MarketMuse
Yes
source ↗
Competitor analysis
Keywordly
Yes
source ↗
MarketMuse
Yes
source ↗
Backlink analysis
Keywordly
No
source ↗
MarketMuse
No
source ↗
Local SEO
Keywordly
No
source ↗
MarketMuse
No
source ↗
Content editor with a score
Keywordly
Yes
source ↗
MarketMuse
Yes
source ↗
Content briefs
Keywordly
Yes
source ↗
MarketMuse
Yes
source ↗
Internal link suggestions
Keywordly
Yes
source ↗
MarketMuse
Yes
source ↗
API access
Keywordly
No
source ↗
MarketMuse
No
source ↗
Google Docs add-on
Keywordly
No
source ↗
MarketMuse
No
source ↗
Chrome extension
Keywordly
No
source ↗
MarketMuse
No
source ↗
Seats on the cheapest plan
Keywordly
1
source ↗
MarketMuse
1
source ↗
Live chat with a person
Keywordly
No
source ↗
MarketMuse
No
source ↗
Section 03

Pricing, plan by plan

Every plan each vendor publishes, monthly and yearly where both are offered.

Keywordly

Solo
$49/mo
1 user, 1 project, 15 articles/mo — keyword research, topical maps, write & publish
Team
$99/mo
3 users, 3 projects (soon), 50 articles/mo — adds keyword clustering, brand voice, CMS integrations, agentic auto-blogging (30 articles/mo)
Business
$149/mo
5 users, 10 projects (soon), 100 articles/mo — adds content optimization, AI visibility tracking & building, analytics, priority support
Agency
$249/mo
10 users, 50 projects (soon), 300 articles/mo — adds custom onboarding, API access (soon), whitelabel reports, dedicated success manager

MarketMuse

Free
Free
1 user, 10 queries/month, no tracked topics, no content briefs, limited applications
Optimize
Price not published
1 user, 100 tracked topics, 5 content briefs/month, 1 strategy doc/month, 100 queries/month
Research
Price not published
3 users, 1000 tracked topics, 10 content briefs/month, 3 strategy docs/month, unlimited queries
Strategy
Price not published
5 users, 10K tracked topics, 20 content briefs/month, access to all 9 brief types, 5 strategy docs/month, unlimited queries

For everything else about each tool, read the full Keywordly review and MarketMuse review.

Section 04

Keywordly vs MarketMuse: common questions

Which is better, Keywordly or MarketMuse?

Keywordly scores 6.3 and MarketMuse 5.0 out of 10 among the content optimizers we rate. Keywordly is ahead on site audit, competitors and backlinks, content writing and optimization, works with your tools and team and support. MarketMuse is ahead on pricing.

Do Keywordly and MarketMuse have a free plan?

MarketMuse does and Keywordly does not.

What can Keywordly do that MarketMuse cannot?

On the facts both vendors publish: technical site audit, writes full articles, wordPress and white-label reports.

What can MarketMuse do that Keywordly cannot?

On the facts both vendors publish: free plan.

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