Best Metricool Alternatives
Metricool is not expensive. It is $25 a month and the free plan is genuinely usable, so unlike most tools on this site, almost nobody is here to save money. People look for alternatives when they hit a ceiling: the free plan stops at one brand and twenty posts a month, and the paid tiers are priced by how many brands you run. This page is organised around which ceiling you hit. Everything here is a tool we have reviewed, with pricing from the vendor's own page.
If you outgrew the free plan
Metricool's free tier is one brand and twenty posts a month. These are the free plans with different limits, so check which constraint actually binds for you.
$0/mo. Free, and focused on writing and scheduling threads rather than managing brands.
$5/mo with a free plan. The closest thing to Metricool's price with a different set of limits.
$6/mo, free for up to three channels and ten scheduled posts. Named by Metricool as a competitor.
If you need more brands or channels
Metricool prices by number of brands, which is what agencies run into first. These are built for managing many accounts rather than one.
$35/mo and built for agencies running many client accounts, which is where Metricool's per-brand pricing bites.
$79/mo. A step up in price, aimed at teams managing a large account portfolio.
$99/mo with no permanent free plan. Four times Metricool's price, so only worth it for what Metricool cannot do.
The direct competitors
Metricool names Buffer, Hootsuite, Later, Sprout Social and SocialBee. Buffer and Hootsuite are above; these are the rest, and the list is unusually complete because we review all five.
$25/mo, the same price as Metricool, with a 14-day trial rather than a free plan. A straight swap rather than an upgrade.
$29/mo. Category-based scheduling and evergreen recycling, which is the feature people most often leave Metricool for.
$79/mo. The enterprise end of this category, and only sensible if you need approvals and reporting rather than scheduling.
Every AI Social Media we've reviewed
Brand24
Vista Social
Hootsuite
Sprout Social
Sendible
Typefully
ContentStudio
Publer
SocialBee
Buffer
FeedHive
KreadoAI
Later
Planable
Predis.ai
Plann
Loomly
Ocoya
Taplio
Circleboom
Flick
TubeBuddy
Frequently asked
Is Metricool's free plan actually free?
Yes, permanently, but it is capped at one brand, twenty posts a month, thirty days of analytics and five competitor profiles. Those caps are what send most people looking rather than the price.
What is a cheaper alternative to Metricool?
Publer at $5/mo and Buffer at $6/mo are both cheaper, and Typefully is free. At $25/mo Metricool is already at the cheap end of this category, so the saving is small and you will usually be trading features for it.
Who are Metricool's competitors?
Metricool names Buffer, Hootsuite, Later, Sprout Social and SocialBee. We review all five, which is unusual, so every one of them has a review and a head-to-head on this site.
Is Later better than Metricool?
They are the same price at $25/mo, so it comes down to what you post. Later has no permanent free plan, only a 14-day trial, where Metricool's free tier runs indefinitely. If you are already paying, there is no cost argument either way.