Every score is worked out from the vendor's own pages · How we score →Disclosure
SAASINSPECTOR
Head-to-head · AI social media management tools · facts checked 16 Sept 2026

Metricool vs Sendible

Metricool scores 7.2 to Sendible's 5.3 among the AI social media management tools we rate, and is the better pick for 2 of the 4 kinds of buyer below.

Metricool
#2 of 19 AI social media management tools
7.2
/ 10
From
$20/mo (Starter)
Free plan
Yes
Sendible
#11 of 19 AI social media management tools
5.3
/ 10
From
$35/mo
Free plan
No
The verdict

Metricool wins, 7.2 to 5.3

Sendible uniquely has 6 features · Metricool uniquely has 2 features.

Best for

Who each one suits, decided on the criteria that matter to that buyer and the checked facts where the two differ.

Agencies managing clients
Too close to call
Metricool 8.0 · Sendible 8.0 on agencies and teams
  • API: Metricool yes, Sendible no
  • Single sign-on: Sendible yes, Metricool no
Solo creators on a budget
Metricool
Metricool 9.4 · Sendible 5.0 on pricing
  • Free plan: Metricool yes, Sendible no
  • Monthly cost for 5 social profiles: $20 against $35
Brands posting across networks
Sendible
Metricool 5.3 · Sendible 5.6 on publishing and ai content
  • Writes in your brand voice: Sendible yes, Metricool no
  • Turns links, articles or videos into posts: Sendible yes, Metricool no
  • But Metricool leads on mobile app: Metricool yes, Sendible no
Listening and competitor tracking
Metricool
Metricool 9.0 · Sendible 0.0 on listening and competitors
  • Tracks competitors' accounts: Metricool yes, Sendible no
  • Tracks mentions beyond your own accounts: Metricool yes, Sendible no
  • Manages or reports on paid ads: Metricool yes, Sendible no
Section 01

How they score

Both are scored the same way, against the other AI social media management tools we rate, from facts on each vendor's own pages. Metricool leads on 3 of 6 criteria.

Publishing25% of the score
Metricool9.5
Sendible6.5
Pricing25% of the score
Metricool9.4
Sendible5.0
AI content20% of the score
Metricool0.0
Sendible4.5
Agencies and teams15% of the score
Metricool8.0
Sendible8.0
Listening and competitors10% of the score
Metricool9.0
Sendible0.0
Privacy and support5% of the score
Metricool6.5
Sendible6.5
How the score works →
Section 02

Where they differ

Every point where the two vendors' published facts disagree, with a link to where each fact was read. "Not published" means the vendor does not say either way.

Networks it publishes to
Metricool
Metricool
Facebook, instagram, x, linkedin, tiktok, youtube, pinterest, threads, bluesky, google_business
source ↗
Sendible
Facebook, instagram, x, linkedin, tiktok, threads, google_business, pinterest
source ↗
Mobile app
Metricool
Metricool
Yes
source ↗
Sendible
No
source ↗
Link-in-bio page
Metricool
Metricool
Yes
source ↗
Sendible
No
source ↗
Monthly cost for 5 social profiles
Metricool
Metricool
$20
source ↗
Sendible
$35
source ↗
Free plan
Metricool
Metricool
Yes
source ↗
Sendible
No
source ↗
Writes in your brand voice
Sendible
Metricool
No
source ↗
Sendible
Yes
source ↗
Turns links, articles or videos into posts
Sendible
Metricool
No
source ↗
Sendible
Yes
source ↗
Single sign-on
Sendible
Metricool
No
source ↗
Sendible
Yes
source ↗
API
Metricool
Metricool
Yes
source ↗
Sendible
No
source ↗
Tracks competitors' accounts
Metricool
Metricool
Yes
source ↗
Sendible
No
source ↗
Tracks mentions beyond your own accounts
Metricool
Metricool
Yes
source ↗
Sendible
No
source ↗
Manages or reports on paid ads
Metricool
Metricool
Yes
source ↗
Sendible
No
source ↗

Published by only one of them

Free trial
Metricool
Does not apply
Sendible
14 days
source ↗
Ways to reach support
Metricool
Email, live_chat
source ↗
Sendible
Not published
Where they match (14)
One inbox for comments and messages
Metricool
Yes
source ↗
Sendible
Yes
source ↗
Bulk scheduling
Metricool
Yes
source ↗
Sendible
Yes
source ↗
Re-queues evergreen posts
Metricool
Yes
source ↗
Sendible
Yes
source ↗
Schedules a first comment
Metricool
Yes
source ↗
Sendible
Yes
source ↗
Generates images for posts
Metricool
No
source ↗
Sendible
No
source ↗
An AI agent that plans or publishes for you
Metricool
No
source ↗
Sendible
No
source ↗
Generates videos for posts
Metricool
No
source ↗
Sendible
No
source ↗
Reports in your own or your client's branding
Metricool
Yes
source ↗
Sendible
Yes
source ↗
Pulls in Canva designs
Metricool
Yes
source ↗
Sendible
Yes
source ↗
Browser extension
Metricool
Yes
source ↗
Sendible
Yes
source ↗
Finds or manages influencers
Metricool
No
source ↗
Sendible
No
source ↗
Does not train AI on your content
Metricool
Yes
source ↗
Sendible
Yes
source ↗
SOC 2
Metricool
No
source ↗
Sendible
No
source ↗
GDPR
Metricool
Yes
source ↗
Sendible
Yes
source ↗
Section 03

Pricing, plan by plan

Every plan each vendor publishes, monthly and yearly where both are offered.

Metricool

Free
Free
1 brand, 20 posts/month, 30-day analytics, 5 competitor profiles, AI assistant (5 credits/brand/month)
Starter (Up to 5 brands)
$25/mo · $20/mo billed yearly
Up to 5 brands, unlimited publishing, 100 competitors, LinkedIn, PDF/PPT reports, unlimited analytics history
Starter (Up to 10 brands)
$45/mo · $36/mo billed yearly
Up to 10 brands, all Starter features, unlimited publishing, Google Drive & Canva integration
Advanced (Up to 15 brands)
$67/mo · $53/mo billed yearly
Up to 15 brands, team & client management, role management, post approval, Looker Studio, API access
Advanced (Up to 25 brands)
$107/mo · $85/mo billed yearly
Up to 25 brands, all Advanced features, customizable report templates, Zapier/Make integration
Advanced (Up to 50 brands)
$210/mo · $159/mo billed yearly
Up to 50 brands, full Advanced feature set including complete Twitter/X analytics
Custom
Contact sales
Custom brand count, white label, dedicated account manager, custom AI assistant credits, Metricool integration

Sendible

Core
$35/mo · $360/yr
1 workspace, 6 social profiles, unlimited users, bulk scheduling, AI credits
Plus
$99/mo · $1,008/yr
3 workspaces, 18 social profiles, unlimited users, assignments & approvals
Premium
$199/mo · $2,028/yr
7 workspaces, 42 social profiles, content libraries, custom branded reports, campaigns, dedicated onboarding
Elite
$299/mo · $3,048/yr
15 workspaces, 90 social profiles, bulk posting dynamic fields, advanced user permissions
Enterprise
$750/mo · $7,654/yr
50 workspaces, 300 social profiles, SSO, dedicated account manager, all features

For everything else about each tool, read the full Metricool review and Sendible review.

Section 04

Metricool vs Sendible: common questions

Which is better, Metricool or Sendible?

Metricool scores 7.2 and Sendible 5.3 out of 10 among the AI social media management tools we rate. Metricool is ahead on publishing, pricing and listening and competitors. Sendible is ahead on aI content.

Is Metricool or Sendible cheaper?

Metricool's cheapest paid plan is $20/mo (Starter) and Sendible's is $35/mo. Compare what each plan includes below before going on price alone.

Do Metricool and Sendible have a free plan?

Metricool does and Sendible does not.

What can Metricool do that Sendible cannot?

On the facts both vendors publish: mobile app, link-in-bio page, free plan, aPI, tracks competitors' accounts, tracks mentions beyond your own accounts and manages or reports on paid ads.

What can Sendible do that Metricool cannot?

On the facts both vendors publish: writes in your brand voice, turns links, articles or videos into posts and single sign-on.

Keep comparing