Hootsuite vs Metricool
Metricool scores 7.2 to Hootsuite's 6.7 among the AI social media management tools we rate, and is the better pick for 1 of the 4 kinds of buyer below.
Metricool wins, 7.2 to 6.7
Metricool charges $20 a month for five profiles and includes a free plan; Hootsuite charges $99 and has no free tier at all. Hootsuite makes up ground with AI: its Wisdom agent drafts content, writes in your brand voice and generates images, none of which Metricool's AI does. Metricool answers with first-comment scheduling and evergreen re-queuing, on X for now, features Hootsuite does not have. Hootsuite also carries a SOC 2 report and enterprise single sign-on, both absent from Metricool.
Pick Hootsuite if you want an AI agent that drafts content in your brand voice.
Pick Metricool if you want a free plan, cheaper pricing or first-comment scheduling.
Best for
Who each one suits, decided on the criteria that matter to that buyer and the checked facts where the two differ.
- Single sign-on: Hootsuite yes, Metricool no
- But Metricool leads on browser extension: Metricool yes, Hootsuite no
- Free plan: Metricool yes, Hootsuite no
- Monthly cost for 5 social profiles: $20 against $99
- Generates images for posts: Hootsuite yes, Metricool no
- Writes in your brand voice: Hootsuite yes, Metricool no
- An AI agent that plans or publishes for you: Hootsuite yes, Metricool no
- But Metricool leads on re-queues evergreen posts: Metricool yes, Hootsuite no
- Finds or manages influencers: Hootsuite yes, Metricool no
How they score
Both are scored the same way, against the other AI social media management tools we rate, from facts on each vendor's own pages. They split the criteria 3 each.
Where they differ
Every point where the two vendors' published facts disagree, with a link to where each fact was read. "Not published" means the vendor does not say either way.
Published by only one of them
Where they match (13)
Pricing, plan by plan
Every plan each vendor publishes, monthly and yearly where both are offered.
Hootsuite
Metricool
Pros and cons
From each tool's full review, written from the same checked facts.
Hootsuite
- Hootsuite has been operating since 2008, giving it one of the most mature and battle-tested scheduling engines in the social media management space.
- Unlimited post scheduling is available on paid plans, with bulk scheduling included from the start rather than locked behind higher tiers.
- The centralized content calendar spans every connected network in a single dashboard.
- Wisdom AI is a proprietary, deeply integrated AI layer covering trend tracking, competitor intelligence, and caption generation rather than a surface-level bolt-on.
- Post scheduling, competitor benchmarking, and custom performance reports are consolidated into one interface, reducing the need for multiple tools.
- The platform is purpose-built for multi-account, multi-network operations, making it well-suited for agencies and large internal marketing teams that need approval workflows and collaboration structure.
- Hootsuite is not designed for solo creators or small budgets, and its pricing requires a serious cost-benefit conversation before committing.
- The platform's age shows in parts of the product, with legacy design patterns and accumulated complexity that can feel like baggage.
- The features list has grown long enough to become its own problem, with tools like employee advocacy through Parliament adding scope that not all users need.
- The enterprise-adjacent positioning means smaller teams may pay for capabilities they will never use.
- The sheer volume of features and integrations creates a steeper learning curve compared to simpler, more focused social media tools.
Metricool
- Single dashboard covers scheduling, analytics, ads management, and link-in-bio without requiring multiple subscriptions.
- The free tier is genuinely usable, offering one brand, 20 posts per month, 30 days of analytics history, and five competitor profiles.
- Facebook Ads, Google Ads, and TikTok Ads all pull into the same dashboard, even on lower-tier paid plans.
- Competitor tracking supports up to 100 profiles on Starter and above, giving agencies meaningful benchmarking capability.
- Autolists feature enables bulk scheduling via recurring content queues with automatic rotation.
- Content calendar includes drag-and-drop functionality with per-platform post previews before publishing.
- Automated reporting supports PDF and PowerPoint exports, with a Looker Studio connector available on Advanced plans.
- Hashtag data freshness and reliability is unverified, with mixed signals reported from users across third-party sources.
- The Hashtag Tracker is a separate add-on rather than included in standard paid plans, adding potential extra cost.
- Looker Studio integration is locked behind the Advanced tier, limiting reporting flexibility for lower-plan users.
- The free plan caps analytics history at 30 days, which may be insufficient for meaningful trend analysis.
- Some features and limitations could not be fully verified without account access, leaving gaps in the assessment.
- Competitor tracking is restricted to just five profiles on the free plan, limiting usefulness for agencies at that tier.
Hootsuite vs Metricool: common questions
Which is better, Hootsuite or Metricool?
Metricool scores 7.2 and Hootsuite 6.7 out of 10 among the AI social media management tools we rate. Metricool is ahead on publishing, pricing and privacy and support. Hootsuite is ahead on aI content, agencies and teams and listening and competitors.
Is Hootsuite or Metricool cheaper?
Hootsuite's cheapest paid plan is $99/mo (Standard, per user, billed annually) and Metricool's is $20/mo (Starter). Compare what each plan includes below before going on price alone.
Do Hootsuite and Metricool have a free plan?
Metricool does and Hootsuite does not.
What can Hootsuite do that Metricool cannot?
On the facts both vendors publish: generates images for posts, writes in your brand voice, an AI agent that plans or publishes for you, single sign-on, finds or manages influencers and sOC 2.
What can Metricool do that Hootsuite cannot?
On the facts both vendors publish: re-queues evergreen posts, schedules a first comment, free plan, browser extension and does not train AI on your content.
