Hootsuite vs Metricool
Metricool scores 7.2 to Hootsuite's 6.8 among the AI social media management tools we rate, and is the better pick for 1 of the 4 kinds of buyer below.
Metricool wins, 7.2 to 6.8
Metricool charges $20 a month for five profiles and includes a free plan; Hootsuite charges $99 and has no free tier at all. Hootsuite makes up ground with AI: its Wisdom agent drafts content, writes in your brand voice and generates images, none of which Metricool's AI does. Metricool answers with first-comment scheduling and evergreen re-queuing, on X for now, features Hootsuite does not have. Hootsuite also carries a SOC 2 report and enterprise single sign-on, both absent from Metricool.
Pick Hootsuite if you want an AI agent that drafts content in your brand voice.
Pick Metricool if you want a free plan, cheaper pricing or first-comment scheduling.
Best for
Who each one suits, decided on the criteria that matter to that buyer and the checked facts where the two differ.
- Single sign-on: Hootsuite yes, Metricool no
- But Metricool leads on browser extension: Metricool yes, Hootsuite no
- Free plan: Metricool yes, Hootsuite no
- Monthly cost for 5 social profiles: $20 against $99
- Generates images for posts: Hootsuite yes, Metricool no
- Writes in your brand voice: Hootsuite yes, Metricool no
- An AI agent that plans or publishes for you: Hootsuite yes, Metricool no
- But Metricool leads on re-queues evergreen posts: Metricool yes, Hootsuite no
- Finds or manages influencers: Hootsuite yes, Metricool no
How they score
Both are scored the same way, against the other AI social media management tools we rate, from facts on each vendor's own pages. Hootsuite leads on 4 of 6 criteria.
Where they differ
Every point where the two vendors' published facts disagree, with a link to where each fact was read. "Not published" means the vendor does not say either way.
Published by only one of them
Where they match (13)
Pricing, plan by plan
Every plan each vendor publishes, monthly and yearly where both are offered.
Hootsuite
Metricool
For everything else about each tool, read the full Hootsuite review and Metricool review.
Hootsuite vs Metricool: common questions
Which is better, Hootsuite or Metricool?
Metricool scores 7.2 and Hootsuite 6.8 out of 10 among the AI social media management tools we rate. Metricool is ahead on publishing and pricing. Hootsuite is ahead on aI content, agencies and teams, listening and competitors and privacy and support.
Is Hootsuite or Metricool cheaper?
Hootsuite's cheapest paid plan is $99/mo (Standard, per user, billed annually) and Metricool's is $20/mo (Starter). Compare what each plan includes below before going on price alone.
Do Hootsuite and Metricool have a free plan?
Metricool does and Hootsuite does not.
What can Hootsuite do that Metricool cannot?
On the facts both vendors publish: generates images for posts, writes in your brand voice, an AI agent that plans or publishes for you, single sign-on, finds or manages influencers and sOC 2.
What can Metricool do that Hootsuite cannot?
On the facts both vendors publish: re-queues evergreen posts, schedules a first comment, free plan and browser extension.
