Every score is worked out from the vendor's own pages · How we score →Disclosure
SAASINSPECTOR
Head-to-head · AI social media management tools · facts checked 16 Sept 2026

Flick vs Metricool

Metricool scores 7.2 to Flick's 3.8 among the AI social media management tools we rate, and is the better pick for 4 of the 4 kinds of buyer below.

Flick
#18 of 19 AI social media management tools
3.8
/ 10
From
£14/mo (Solo)
Free plan
No
Metricool
#2 of 19 AI social media management tools
7.2
/ 10
From
$20/mo (Starter)
Free plan
Yes
The verdict

Metricool wins, 7.2 to 3.8

Metricool uniquely has 5 features.

Best for

Who each one suits, decided on the criteria that matter to that buyer and the checked facts where the two differ.

Agencies managing clients
Metricool
Flick 0.0 · Metricool 8.0 on agencies and teams
  • Reports in your own or your client's branding: Metricool yes, Flick no
  • API: Metricool yes, Flick no
  • Pulls in Canva designs: Metricool yes, Flick no
Solo creators on a budget
Metricool
Flick 6.0 · Metricool 9.4 on pricing
  • Free plan: Metricool yes, Flick no
  • Monthly cost for 5 social profiles: $20 against $22.86
Brands posting across networks
Metricool
Flick 4.8 · Metricool 5.3 on publishing and ai content
  • One inbox for comments and messages: Metricool yes, Flick no
  • Bulk scheduling: Metricool yes, Flick no
  • Re-queues evergreen posts: Metricool yes, Flick no
  • But Flick leads on generates images for posts: Flick yes, Metricool no
Listening and competitor tracking
Metricool
Flick 0.0 · Metricool 9.0 on listening and competitors
  • Tracks competitors' accounts: Metricool yes, Flick no
  • Tracks mentions beyond your own accounts: Metricool yes, Flick no
  • Manages or reports on paid ads: Metricool yes, Flick no
Section 01

How they score

Both are scored the same way, against the other AI social media management tools we rate, from facts on each vendor's own pages. Metricool leads on 5 of 6 criteria.

Publishing25% of the score
Flick3.0
Metricool9.5
Pricing25% of the score
Flick6.0
Metricool9.4
AI content20% of the score
Flick7.0
Metricool0.0
Agencies and teams15% of the score
Flick0.0
Metricool8.0
Listening and competitors10% of the score
Flick0.0
Metricool9.0
Privacy and support5% of the score
Flick2.8
Metricool6.5
How the score works →
Section 02

Where they differ

Every point where the two vendors' published facts disagree, with a link to where each fact was read. "Not published" means the vendor does not say either way.

Networks it publishes to
Metricool
Flick
Facebook, instagram, tiktok, linkedin
source ↗
Metricool
Facebook, instagram, x, linkedin, tiktok, youtube, pinterest, threads, bluesky, google_business
source ↗
One inbox for comments and messages
Metricool
Flick
No
source ↗
Metricool
Yes
source ↗
Bulk scheduling
Metricool
Flick
No
source ↗
Metricool
Yes
source ↗
Re-queues evergreen posts
Metricool
Flick
No
source ↗
Metricool
Yes
source ↗
Link-in-bio page
Metricool
Flick
No
source ↗
Metricool
Yes
source ↗
Monthly cost for 5 social profiles
Metricool
Flick
$22.86
source ↗
Metricool
$20
source ↗
Free plan
Metricool
Flick
No
source ↗
Metricool
Yes
source ↗
Generates images for posts
Flick
Flick
Yes
source ↗
Metricool
No
source ↗
Writes in your brand voice
Flick
Flick
Yes
source ↗
Metricool
No
source ↗
An AI agent that plans or publishes for you
Flick
Flick
Yes
source ↗
Metricool
No
source ↗
Reports in your own or your client's branding
Metricool
Flick
No
source ↗
Metricool
Yes
source ↗
API
Metricool
Flick
No
source ↗
Metricool
Yes
source ↗
Pulls in Canva designs
Metricool
Flick
No
source ↗
Metricool
Yes
source ↗
Browser extension
Metricool
Flick
No
source ↗
Metricool
Yes
source ↗
Tracks competitors' accounts
Metricool
Flick
No
source ↗
Metricool
Yes
source ↗
Tracks mentions beyond your own accounts
Metricool
Flick
No
source ↗
Metricool
Yes
source ↗
Manages or reports on paid ads
Metricool
Flick
No
source ↗
Metricool
Yes
source ↗
GDPR
Metricool
Flick
No
source ↗
Metricool
Yes
source ↗
Ways to reach support
Flick
Flick
Email, live_chat, community
source ↗
Metricool
Email, live_chat
source ↗

Published by only one of them

Free trial
Flick
7 days
source ↗
Metricool
Does not apply
Does not train AI on your content
Flick
Not published
Metricool
Yes
source ↗
Where they match (7)
Mobile app
Flick
Yes
source ↗
Metricool
Yes
source ↗
Schedules a first comment
Flick
Yes
source ↗
Metricool
Yes
source ↗
Turns links, articles or videos into posts
Flick
No
source ↗
Metricool
No
source ↗
Generates videos for posts
Flick
No
source ↗
Metricool
No
source ↗
Single sign-on
Flick
No
source ↗
Metricool
No
source ↗
Finds or manages influencers
Flick
No
source ↗
Metricool
No
source ↗
SOC 2
Flick
No
source ↗
Metricool
No
source ↗
Section 03

Pricing, plan by plan

Every plan each vendor publishes, monthly and yearly where both are offered.

Flick

Solo
£14/mo · £132/yr
4 social profiles, 1 user, 30 scheduled posts/mo per social, 30 tracked Instagram posts/mo
Pro
£30/mo · £288/yr
8 social profiles, 2 users, unlimited scheduled posts, unlimited tracked posts, all features
Agency
£68/mo · £660/yr
20 social profiles, 5 users, unlimited scheduled posts, unlimited tracked posts, all features

Metricool

Free
Free
1 brand, 20 posts/month, 30-day analytics, 5 competitor profiles, AI assistant (5 credits/brand/month)
Starter (Up to 5 brands)
$25/mo · $20/mo billed yearly
Up to 5 brands, unlimited publishing, 100 competitors, LinkedIn, PDF/PPT reports, unlimited analytics history
Starter (Up to 10 brands)
$45/mo · $36/mo billed yearly
Up to 10 brands, all Starter features, unlimited publishing, Google Drive & Canva integration
Advanced (Up to 15 brands)
$67/mo · $53/mo billed yearly
Up to 15 brands, team & client management, role management, post approval, Looker Studio, API access
Advanced (Up to 25 brands)
$107/mo · $85/mo billed yearly
Up to 25 brands, all Advanced features, customizable report templates, Zapier/Make integration
Advanced (Up to 50 brands)
$210/mo · $159/mo billed yearly
Up to 50 brands, full Advanced feature set including complete Twitter/X analytics
Custom
Contact sales
Custom brand count, white label, dedicated account manager, custom AI assistant credits, Metricool integration

For everything else about each tool, read the full Flick review and Metricool review.

Section 04

Flick vs Metricool: common questions

Which is better, Flick or Metricool?

Metricool scores 7.2 and Flick 3.8 out of 10 among the AI social media management tools we rate. Metricool is ahead on publishing, pricing, agencies and teams, listening and competitors and privacy and support. Flick is ahead on aI content.

Is Flick or Metricool cheaper?

Flick's cheapest paid plan is £14/mo (Solo) and Metricool's is $20/mo (Starter). Compare what each plan includes below before going on price alone.

Do Flick and Metricool have a free plan?

Metricool does and Flick does not.

What can Flick do that Metricool cannot?

On the facts both vendors publish: generates images for posts, writes in your brand voice and an AI agent that plans or publishes for you.

What can Metricool do that Flick cannot?

On the facts both vendors publish: one inbox for comments and messages, bulk scheduling, re-queues evergreen posts, link-in-bio page, free plan, reports in your own or your client's branding, aPI, pulls in Canva designs, browser extension, tracks competitors' accounts, tracks mentions beyond your own accounts, manages or reports on paid ads and gDPR.

Keep comparing