Flick vs Metricool
Metricool scores 7.2 to Flick's 3.8 among the AI social media management tools we rate, and is the better pick for 4 of the 4 kinds of buyer below.
Metricool wins, 7.2 to 3.8
Metricool uniquely has 5 features.
Best for
Who each one suits, decided on the criteria that matter to that buyer and the checked facts where the two differ.
- Reports in your own or your client's branding: Metricool yes, Flick no
- API: Metricool yes, Flick no
- Pulls in Canva designs: Metricool yes, Flick no
- Free plan: Metricool yes, Flick no
- Monthly cost for 5 social profiles: $20 against $22.86
- One inbox for comments and messages: Metricool yes, Flick no
- Bulk scheduling: Metricool yes, Flick no
- Re-queues evergreen posts: Metricool yes, Flick no
- But Flick leads on generates images for posts: Flick yes, Metricool no
- Tracks competitors' accounts: Metricool yes, Flick no
- Tracks mentions beyond your own accounts: Metricool yes, Flick no
- Manages or reports on paid ads: Metricool yes, Flick no
How they score
Both are scored the same way, against the other AI social media management tools we rate, from facts on each vendor's own pages. Metricool leads on 5 of 6 criteria.
Where they differ
Every point where the two vendors' published facts disagree, with a link to where each fact was read. "Not published" means the vendor does not say either way.
Published by only one of them
Where they match (7)
Pricing, plan by plan
Every plan each vendor publishes, monthly and yearly where both are offered.
Flick
Metricool
Pros and cons
From each tool's full review, written from the same checked facts.
Flick
- Advanced hashtag research tooling goes far beyond generic schedulers, including performance filters, banned hashtag checking, a randomizer, Collections, and CSV export.
- Hashtag Tracker allows users to monitor hashtag performance over time, a feature rarely found at comparable price points in tools like Buffer or Later.
- Iris AI assistant is positioned as a proprietary model rather than a simple GPT-4 wrapper, suggesting more tailored content generation capabilities.
- Platform covers multiple social networks including Instagram, Facebook, TikTok, and LinkedIn, expanding beyond its original Instagram-only focus.
- Clear product focus on serving creators, small business owners, and agencies means the core use case is well-developed rather than diluted.
- Pricing starts at a relatively accessible £14 a month (£11 billed yearly), making it viable for solo creators and small businesses.
- The AI assistant's claim of being a proprietary model rather than GPT-4 lacks independent verification and deserves skepticism.
- Scheduling and analytics feel like bolt-on additions rather than deeply integrated features built from the ground up.
- The higher £68 a month (£55 billed yearly) tier raises real questions about whether the full feature set justifies the cost depending on workflow needs.
- Instagram remains the primary focus, meaning users heavily invested in other platforms may find the tool unevenly developed across networks.
Metricool
- Single dashboard covers scheduling, analytics, ads management, and link-in-bio without requiring multiple subscriptions.
- The free tier is genuinely usable, offering one brand, 20 posts per month, 30 days of analytics history, and five competitor profiles.
- Facebook Ads, Google Ads, and TikTok Ads all pull into the same dashboard, even on lower-tier paid plans.
- Competitor tracking supports up to 100 profiles on Starter and above, giving agencies meaningful benchmarking capability.
- Autolists feature enables bulk scheduling via recurring content queues with automatic rotation.
- Content calendar includes drag-and-drop functionality with per-platform post previews before publishing.
- Automated reporting supports PDF and PowerPoint exports, with a Looker Studio connector available on Advanced plans.
- Hashtag data freshness and reliability is unverified, with mixed signals reported from users across third-party sources.
- The Hashtag Tracker is a separate add-on rather than included in standard paid plans, adding potential extra cost.
- Looker Studio integration is locked behind the Advanced tier, limiting reporting flexibility for lower-plan users.
- The free plan caps analytics history at 30 days, which may be insufficient for meaningful trend analysis.
- Some features and limitations could not be fully verified without account access, leaving gaps in the assessment.
- Competitor tracking is restricted to just five profiles on the free plan, limiting usefulness for agencies at that tier.
Flick vs Metricool: common questions
Which is better, Flick or Metricool?
Metricool scores 7.2 and Flick 3.8 out of 10 among the AI social media management tools we rate. Metricool is ahead on publishing, pricing, agencies and teams, listening and competitors and privacy and support. Flick is ahead on aI content.
Is Flick or Metricool cheaper?
Flick's cheapest paid plan is £14/mo (Solo) and Metricool's is $20/mo (Starter). Compare what each plan includes below before going on price alone.
Do Flick and Metricool have a free plan?
Metricool does and Flick does not.
What can Flick do that Metricool cannot?
On the facts both vendors publish: generates images for posts, writes in your brand voice and an AI agent that plans or publishes for you.
What can Metricool do that Flick cannot?
On the facts both vendors publish: one inbox for comments and messages, bulk scheduling, re-queues evergreen posts, link-in-bio page, free plan, reports in your own or your client's branding, aPI, pulls in Canva designs, browser extension, tracks competitors' accounts, tracks mentions beyond your own accounts, manages or reports on paid ads and gDPR.
