Every score is worked out from the vendor's own pages · How we score →Disclosure
SAASINSPECTOR
Head-to-head · AI social media management tools · facts checked 16 Sept 2026

Metricool vs Publer

Metricool scores 7.2 to Publer's 7.0 among the AI social media management tools we rate, and is the better pick for 3 of the 4 kinds of buyer below.

Metricool
#2 of 19 AI social media management tools
7.2
/ 10
From
$20/mo (Starter)
Free plan
Yes
Publer
#4 of 19 AI social media management tools
7.0
/ 10
From
$5/mo
Free plan
Yes
The verdict

Metricool wins, 7.2 to 7.0

Publer uniquely has 6 features · Metricool uniquely has 2 features.

Best for

Who each one suits, decided on the criteria that matter to that buyer and the checked facts where the two differ.

Agencies managing clients
Metricool
Metricool 8.0 · Publer 5.0 on agencies and teams
  • Reports in your own or your client's branding: Metricool yes, Publer no
Solo creators on a budget
Metricool
Metricool 9.4 · Publer 8.8 on pricing
  • Monthly cost for 5 social profiles: $20 against $25
Brands posting across networks
Publer
Metricool 5.3 · Publer 7.6 on publishing and ai content
  • Generates images for posts: Publer yes, Metricool no
  • Writes in your brand voice: Publer yes, Metricool no
  • Turns links, articles or videos into posts: Publer yes, Metricool no
  • But Metricool leads on one inbox for comments and messages: Metricool yes, Publer no
Listening and competitor tracking
Metricool
Metricool 9.0 · Publer 4.0 on listening and competitors
  • Tracks mentions beyond your own accounts: Metricool yes, Publer no
  • Manages or reports on paid ads: Metricool yes, Publer no
Section 01

How they score

Both are scored the same way, against the other AI social media management tools we rate, from facts on each vendor's own pages. Metricool leads on 5 of 6 criteria.

Publishing25% of the score
Metricool9.5
Publer8.0
Pricing25% of the score
Metricool9.4
Publer8.8
AI content20% of the score
Metricool0.0
Publer7.0
Agencies and teams15% of the score
Metricool8.0
Publer5.0
Listening and competitors10% of the score
Metricool9.0
Publer4.0
Privacy and support5% of the score
Metricool6.5
Publer4.5
How the score works →
Section 02

Where they differ

Every point where the two vendors' published facts disagree, with a link to where each fact was read. "Not published" means the vendor does not say either way.

Networks it publishes to
Publer
Metricool
Facebook, instagram, x, linkedin, tiktok, youtube, pinterest, threads, bluesky, google_business
source ↗
Publer
Facebook, instagram, x, linkedin, tiktok, youtube, pinterest, threads, bluesky, mastodon, google_business
source ↗
One inbox for comments and messages
Metricool
Metricool
Yes
source ↗
Publer
No
source ↗
Monthly cost for 5 social profiles
Metricool
Metricool
$20
source ↗
Publer
$25
source ↗
Generates images for posts
Publer
Metricool
No
source ↗
Publer
Yes
source ↗
Writes in your brand voice
Publer
Metricool
No
source ↗
Publer
Yes
source ↗
Turns links, articles or videos into posts
Publer
Metricool
No
source ↗
Publer
Yes
source ↗
Reports in your own or your client's branding
Metricool
Metricool
Yes
source ↗
Publer
No
source ↗
Tracks mentions beyond your own accounts
Metricool
Metricool
Yes
source ↗
Publer
No
source ↗
Manages or reports on paid ads
Metricool
Metricool
Yes
source ↗
Publer
No
source ↗

Published by only one of them

Does not train AI on your content
Metricool
Yes
source ↗
Publer
Not published
Where they match (17)
Bulk scheduling
Metricool
Yes
source ↗
Publer
Yes
source ↗
Mobile app
Metricool
Yes
source ↗
Publer
Yes
source ↗
Re-queues evergreen posts
Metricool
Yes
source ↗
Publer
Yes
source ↗
Schedules a first comment
Metricool
Yes
source ↗
Publer
Yes
source ↗
Link-in-bio page
Metricool
Yes
source ↗
Publer
Yes
source ↗
Free plan
Metricool
Yes
source ↗
Publer
Yes
source ↗
An AI agent that plans or publishes for you
Metricool
No
source ↗
Publer
No
source ↗
Generates videos for posts
Metricool
No
source ↗
Publer
No
source ↗
Single sign-on
Metricool
No
source ↗
Publer
No
source ↗
API
Metricool
Yes
source ↗
Publer
Yes
source ↗
Pulls in Canva designs
Metricool
Yes
source ↗
Publer
Yes
source ↗
Browser extension
Metricool
Yes
source ↗
Publer
Yes
source ↗
Tracks competitors' accounts
Metricool
Yes
source ↗
Publer
Yes
source ↗
Finds or manages influencers
Metricool
No
source ↗
Publer
No
source ↗
SOC 2
Metricool
No
source ↗
Publer
No
source ↗
GDPR
Metricool
Yes
source ↗
Publer
Yes
source ↗
Ways to reach support
Metricool
Email, live_chat
source ↗
Publer
Email, live_chat
source ↗
Section 03

Pricing, plan by plan

Every plan each vendor publishes, monthly and yearly where both are offered.

Metricool

Free
Free
1 brand, 20 posts/month, 30-day analytics, 5 competitor profiles, AI assistant (5 credits/brand/month)
Starter (Up to 5 brands)
$25/mo · $20/mo billed yearly
Up to 5 brands, unlimited publishing, 100 competitors, LinkedIn, PDF/PPT reports, unlimited analytics history
Starter (Up to 10 brands)
$45/mo · $36/mo billed yearly
Up to 10 brands, all Starter features, unlimited publishing, Google Drive & Canva integration
Advanced (Up to 15 brands)
$67/mo · $53/mo billed yearly
Up to 15 brands, team & client management, role management, post approval, Looker Studio, API access
Advanced (Up to 25 brands)
$107/mo · $85/mo billed yearly
Up to 25 brands, all Advanced features, customizable report templates, Zapier/Make integration
Advanced (Up to 50 brands)
$210/mo · $159/mo billed yearly
Up to 50 brands, full Advanced feature set including complete Twitter/X analytics
Custom
Contact sales
Custom brand count, white label, dedicated account manager, custom AI assistant credits, Metricool integration

Publer

Free
Free
1 user, 3 social accounts (no X), 10 scheduled posts per account, 25 drafts, 24-hour post history
Professional
$5/mo · $48/yr
Unlimited scheduling, drafts, media storage, workspaces, RSS automations, X/Twitter integration, eternal post history
Business
$10/mo · $96/yr
All Professional features plus unlimited AI prompts, analytics & reports, best times to post, competitor analysis, hashtag analytics, Spintax recycling, API access
Enterprise
Custom
All Business features plus higher volume discounts, 1:1 onboarding, prioritized support

For everything else about each tool, read the full Metricool review and Publer review.

Section 04

Metricool vs Publer: common questions

Which is better, Metricool or Publer?

Metricool scores 7.2 and Publer 7.0 out of 10 among the AI social media management tools we rate. Metricool is ahead on publishing, pricing, agencies and teams, listening and competitors and privacy and support. Publer is ahead on aI content.

Is Metricool or Publer cheaper?

Metricool's cheapest paid plan is $20/mo (Starter) and Publer's is $5/mo. Compare what each plan includes below before going on price alone.

Do Metricool and Publer have a free plan?

Yes, both do.

What can Metricool do that Publer cannot?

On the facts both vendors publish: one inbox for comments and messages, reports in your own or your client's branding, tracks mentions beyond your own accounts and manages or reports on paid ads.

What can Publer do that Metricool cannot?

On the facts both vendors publish: generates images for posts, writes in your brand voice and turns links, articles or videos into posts.

Keep comparing