Head-to-head · AI social media management tools · facts checked 16 Sept 2026
Metricool vs Publer
Metricool scores 7.2 to Publer's 7.0 among the AI social media management tools we rate, and is the better pick for 3 of the 4 kinds of buyer below.
From
$20/mo (Starter)
Free plan
Yes — 1 brand
From
$5/mo
Free plan
Yes
The verdict
Metricool wins, 7.2 to 7.0
Publer uniquely has 6 features · Metricool uniquely has 2 features.
Best for
Who each one suits, decided on the criteria that matter to that buyer and the checked facts where the two differ.
Agencies managing clients
Metricool
Metricool 8.0 · Publer 5.0 on agencies and teams
- Reports in your own or your client's branding: Metricool yes, Publer no
Solo creators on a budget
Metricool
Metricool 9.4 · Publer 8.8 on pricing
- Monthly cost for 5 social profiles: $20 against $25
Brands posting across networks
Publer
Metricool 5.3 · Publer 7.6 on publishing and ai content
- Generates images for posts: Publer yes, Metricool no
- Writes in your brand voice: Publer yes, Metricool no
- Turns links, articles or videos into posts: Publer yes, Metricool no
- But Metricool leads on one inbox for comments and messages: Metricool yes, Publer no
Listening and competitor tracking
Metricool
Metricool 9.0 · Publer 4.0 on listening and competitors
- Tracks mentions beyond your own accounts: Metricool yes, Publer no
- Manages or reports on paid ads: Metricool yes, Publer no
Section 01
How they score
Both are scored the same way, against the other AI social media management tools we rate, from facts on each vendor's own pages. Metricool leads on 5 of 6 criteria.
Publishing25% of the score
Metricool9.5
Publer8.0
Pricing25% of the score
Metricool9.4
Publer8.8
AI content20% of the score
Metricool0.0
Publer7.0
Agencies and teams15% of the score
Metricool8.0
Publer5.0
Listening and competitors10% of the score
Metricool9.0
Publer4.0
Privacy and support5% of the score
Metricool6.5
Publer4.5
Section 02
Where they differ
Every point where the two vendors' published facts disagree, with a link to where each fact was read. "Not published" means the vendor does not say either way.
Networks it publishes to
Publer
Published by only one of them
Does not train AI on your content
Publer
Not published
Where they match (17)
Section 03
Pricing, plan by plan
Every plan each vendor publishes, monthly and yearly where both are offered.
Metricool
Free
$0/mo · $0/yr
1 brand, 20 posts/month, 30-day analytics, 5 competitor profiles, AI assistant (5 credits/brand/month)
Starter — Up to 5 brands
$25/mo · $20/mo
Up to 5 brands, unlimited publishing, 100 competitors, LinkedIn, PDF/PPT reports, unlimited analytics history
Starter — Up to 10 brands
$45/mo · $36/mo
Up to 10 brands, all Starter features, unlimited publishing, Google Drive & Canva integration
Advanced — Up to 15 brands
$67/mo · $53/mo
Up to 15 brands, team & client management, role management, post approval, Looker Studio, API access
Advanced — Up to 25 brands
$107/mo · $85/mo
Up to 25 brands, all Advanced features, customizable report templates, Zapier/Make integration
Advanced — Up to 50 brands
$210/mo · $159/mo
Up to 50 brands, full Advanced feature set including complete Twitter/X analytics
Custom
Contact sales
Custom brand count, white label, dedicated account manager, custom AI assistant credits, Metricool integration
Publer
Free
$0/mo · $0/yr
1 user, 3 social accounts (no X), 10 scheduled posts per account, 25 drafts, 24-hour post history
Professional
$5/mo · $48/yr
Unlimited scheduling, drafts, media storage, workspaces, RSS automations, X/Twitter integration, eternal post history
Business
$10/mo · $96/yr
All Professional features plus unlimited AI prompts, analytics & reports, best times to post, competitor analysis, hashtag analytics, Spintax recycling, API access
Enterprise
Custom
All Business features plus higher volume discounts, 1:1 onboarding, prioritized support
Section 04
Pros and cons
From each tool's full review, written from the same checked facts.
Metricool
Pros
- Single dashboard covers scheduling, analytics, ads management, and link-in-bio without requiring multiple subscriptions.
- The free tier is genuinely usable, offering one brand, 20 posts per month, 30 days of analytics history, and five competitor profiles.
- Facebook Ads, Google Ads, and TikTok Ads all pull into the same dashboard, even on lower-tier paid plans.
- Competitor tracking supports up to 100 profiles on Starter and above, giving agencies meaningful benchmarking capability.
- Autolists feature enables bulk scheduling via recurring content queues with automatic rotation.
- Content calendar includes drag-and-drop functionality with per-platform post previews before publishing.
- Automated reporting supports PDF and PowerPoint exports, with a Looker Studio connector available on Advanced plans.
Cons
- Hashtag data freshness and reliability is unverified, with mixed signals reported from users across third-party sources.
- The Hashtag Tracker is a separate add-on rather than included in standard paid plans, adding potential extra cost.
- Looker Studio integration is locked behind the Advanced tier, limiting reporting flexibility for lower-plan users.
- The free plan caps analytics history at 30 days, which may be insufficient for meaningful trend analysis.
- Some features and limitations could not be fully verified without account access, leaving gaps in the assessment.
- Competitor tracking is restricted to just five profiles on the free plan, limiting usefulness for agencies at that tier.
Publer
Pros
- Publer's Professional plan starts at just $5 a month, making it one of the most affordable real social schedulers on the market.
- The free plan is genuinely functional, offering three social accounts and ten scheduled posts per account at no cost.
- A built-in AI writing assistant powered by OpenAI is included, helping users generate content without switching tools.
- The Spintax-powered post recycling system automatically reuses top-performing content, saving time on content creation.
- A link-in-bio tool called Linkie is included and updates itself dynamically as you publish, a feature not common among competitors.
- Bulk scheduling via CSV upload is available on paid plans and is frequently cited by users as a key reason for choosing Publer over Buffer.
- The drag-and-drop content calendar includes holiday hashtag overlays and filter options to manage dense posting schedules efficiently.
Cons
- X/Twitter is not available on the free tier, which is a notable omission for users who rely on that platform.
- Analytics are locked behind the $10/month Business plan, leaving Professional plan users without meaningful performance data or reporting.
- Hashtag suggestions require a Business plan subscription, putting creators who rely on discoverability at a disadvantage on lower tiers.
- Users who want solid reporting without upgrading to $10 per month will find the Professional plan disappointing in this area.
- The gap between the $5 Professional plan and the $10 Business plan means several important features require doubling the spend.
Section 05
Metricool vs Publer: common questions
Which is better, Metricool or Publer?
Metricool scores 7.2 and Publer 7.0 out of 10 among the AI social media management tools we rate. Metricool is ahead on publishing, pricing, agencies and teams, listening and competitors and privacy and support. Publer is ahead on aI content.
Is Metricool or Publer cheaper?
Metricool's cheapest paid plan is $20/mo (Starter) and Publer's is $5/mo. Compare what each plan includes below before going on price alone.
Do Metricool and Publer have a free plan?
Yes, both do.
What can Metricool do that Publer cannot?
On the facts both vendors publish: one inbox for comments and messages, reports in your own or your client's branding, tracks mentions beyond your own accounts and manages or reports on paid ads.
What can Publer do that Metricool cannot?
On the facts both vendors publish: generates images for posts, writes in your brand voice and turns links, articles or videos into posts.
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