Every score is worked out from the vendor's own pages · How we score →Disclosure
SAASINSPECTOR
Head-to-head · AI social media management tools · facts checked 26 Sept 2026

Metricool vs Vista Social

Metricool scores 7.2 to Vista Social's 7.1 among the AI social media management tools we rate, and is the better pick for 1 of the 4 kinds of buyer below.

Metricool
#2 of 19 AI social media management tools
7.2
/ 10
From
$20/mo (Starter)
Free plan
Yes
Vista Social
#3 of 19 AI social media management tools
7.1
/ 10
From
$79/mo
Free plan
No
The verdict

Metricool wins, 7.2 to 7.1

Vista Social uniquely has 8 features.

Best for

Who each one suits, decided on the criteria that matter to that buyer and the checked facts where the two differ.

Agencies managing clients
Vista Social
Metricool 8.0 · Vista Social 10.0 on agencies and teams
  • Single sign-on: Vista Social yes, Metricool no
Solo creators on a budget
Metricool
Metricool 9.4 · Vista Social 3.0 on pricing
  • Free plan: Metricool yes, Vista Social no
  • Monthly cost for 5 social profiles: $20 against $79
Brands posting across networks
Vista Social
Metricool 5.3 · Vista Social 7.9 on publishing and ai content
  • Writes in your brand voice: Vista Social yes, Metricool no
  • An AI agent that plans or publishes for you: Vista Social yes, Metricool no
  • Turns links, articles or videos into posts: Vista Social yes, Metricool no
  • But Metricool leads on re-queues evergreen posts: Metricool yes, Vista Social no
Listening and competitor tracking
Too close to call
Metricool 9.0 · Vista Social 9.0 on listening and competitors
Section 01

How they score

Both are scored the same way, against the other AI social media management tools we rate, from facts on each vendor's own pages. Vista Social leads on 3 of 6 criteria.

Publishing25% of the score
Metricool9.5
Vista Social9.0
Pricing25% of the score
Metricool9.4
Vista Social3.0
AI content20% of the score
Metricool0.0
Vista Social6.5
Agencies and teams15% of the score
Metricool8.0
Vista Social10.0
Listening and competitors10% of the score
Metricool9.0
Vista Social9.0
Privacy and support5% of the score
Metricool6.5
Vista Social7.5
How the score works →
Section 02

Where they differ

Every point where the two vendors' published facts disagree, with a link to where each fact was read. "Not published" means the vendor does not say either way.

Networks it publishes to
Vista Social
Metricool
Facebook, instagram, x, linkedin, tiktok, youtube, pinterest, threads, bluesky, google_business
source ↗
Vista Social
Facebook, instagram, x, linkedin, tiktok, youtube, pinterest, threads, bluesky, google_business, reddit, snapchat
source ↗
Re-queues evergreen posts
Metricool
Metricool
Yes
source ↗
Vista Social
No
source ↗
Monthly cost for 5 social profiles
Metricool
Metricool
$20
source ↗
Vista Social
$79
source ↗
Free plan
Metricool
Metricool
Yes
source ↗
Vista Social
No
source ↗
Writes in your brand voice
Vista Social
Metricool
No
source ↗
Vista Social
Yes
source ↗
An AI agent that plans or publishes for you
Vista Social
Metricool
No
source ↗
Vista Social
Yes
source ↗
Turns links, articles or videos into posts
Vista Social
Metricool
No
source ↗
Vista Social
Yes
source ↗
Single sign-on
Vista Social
Metricool
No
source ↗
Vista Social
Yes
source ↗
SOC 2
Vista Social
Metricool
No
source ↗
Vista Social
Yes
source ↗

Published by only one of them

Free trial
Metricool
Does not apply
Vista Social
14 days
source ↗
Does not train AI on your content
Metricool
Yes
source ↗
Vista Social
Not published
Ways to reach support
Metricool
Email, live_chat
source ↗
Vista Social
Email, phone
source ↗
Where they match (16)
One inbox for comments and messages
Metricool
Yes
source ↗
Vista Social
Yes
source ↗
Bulk scheduling
Metricool
Yes
source ↗
Vista Social
Yes
source ↗
Mobile app
Metricool
Yes
source ↗
Vista Social
Yes
source ↗
Schedules a first comment
Metricool
Yes
source ↗
Vista Social
Yes
source ↗
Link-in-bio page
Metricool
Yes
source ↗
Vista Social
Yes
source ↗
Generates images for posts
Metricool
No
source ↗
Vista Social
No
source ↗
Generates videos for posts
Metricool
No
source ↗
Vista Social
No
source ↗
Reports in your own or your client's branding
Metricool
Yes
source ↗
Vista Social
Yes
source ↗
API
Metricool
Yes
source ↗
Vista Social
Yes
source ↗
Pulls in Canva designs
Metricool
Yes
source ↗
Vista Social
Yes
source ↗
Browser extension
Metricool
Yes
source ↗
Vista Social
Yes
source ↗
Tracks competitors' accounts
Metricool
Yes
source ↗
Vista Social
Yes
source ↗
Tracks mentions beyond your own accounts
Metricool
Yes
source ↗
Vista Social
Yes
source ↗
Manages or reports on paid ads
Metricool
Yes
source ↗
Vista Social
Yes
source ↗
Finds or manages influencers
Metricool
No
source ↗
Vista Social
No
source ↗
GDPR
Metricool
Yes
source ↗
Vista Social
Yes
source ↗
Section 03

Pricing, plan by plan

Every plan each vendor publishes, monthly and yearly where both are offered.

Metricool

Free
Free
1 brand, 20 posts/month, 30-day analytics, 5 competitor profiles, AI assistant (5 credits/brand/month)
Starter (Up to 5 brands)
$25/mo · $20/mo billed yearly
Up to 5 brands, unlimited publishing, 100 competitors, LinkedIn, PDF/PPT reports, unlimited analytics history
Starter (Up to 10 brands)
$45/mo · $36/mo billed yearly
Up to 10 brands, all Starter features, unlimited publishing, Google Drive & Canva integration
Advanced (Up to 15 brands)
$67/mo · $53/mo billed yearly
Up to 15 brands, team & client management, role management, post approval, Looker Studio, API access
Advanced (Up to 25 brands)
$107/mo · $85/mo billed yearly
Up to 25 brands, all Advanced features, customizable report templates, Zapier/Make integration
Advanced (Up to 50 brands)
$210/mo · $159/mo billed yearly
Up to 50 brands, full Advanced feature set including complete Twitter/X analytics
Custom
Contact sales
Custom brand count, white label, dedicated account manager, custom AI assistant credits, Metricool integration

Vista Social

Professional
$79/mo · $768/yr
15 social profiles, 3 users, planning & publishing, engagement, reports, listening, DM automations
Advanced
$149/mo · $1,440/yr
30 social profiles, 6 users, advanced planning & workflows, reporting, integrations (Zapier, Make, MCP), AI Training & Knowledge
Scale
$379/mo · $3,648/yr
70 social profiles, 10 users, white label setup, client profile connect, unlimited AI credits, premium AI Training & Knowledge
Enterprise
Custom
Unlimited profiles & users, sentiment detection, premium analytics, brand safety, dedicated account manager, custom integrations

For everything else about each tool, read the full Metricool review and Vista Social review.

Section 04

Metricool vs Vista Social: common questions

Which is better, Metricool or Vista Social?

Metricool scores 7.2 and Vista Social 7.1 out of 10 among the AI social media management tools we rate. Metricool is ahead on publishing and pricing. Vista Social is ahead on aI content, agencies and teams and privacy and support.

Is Metricool or Vista Social cheaper?

Metricool's cheapest paid plan is $20/mo (Starter) and Vista Social's is $79/mo. Compare what each plan includes below before going on price alone.

Do Metricool and Vista Social have a free plan?

Metricool does and Vista Social does not.

What can Metricool do that Vista Social cannot?

On the facts both vendors publish: re-queues evergreen posts and free plan.

What can Vista Social do that Metricool cannot?

On the facts both vendors publish: writes in your brand voice, an AI agent that plans or publishes for you, turns links, articles or videos into posts, single sign-on and sOC 2.

Keep comparing