Brand24 vs Metricool
Metricool uniquely has 9 features · Brand24 uniquely has 6 features.
| Brand24 | Metricool | |
|---|---|---|
| Company | ||
| Founded | 2011 | 2016 |
| HQ | Daytona Beach, FL, USA | Madrid, Spain |
| AI model | Proprietary | Proprietary |
| User base | 16,700+ new users/month; 4,000+ brands | 3.5M+ |
| Platforms | Web, iOS, Android | Web, iOS, Android, Chrome Extension |
| Languages | 108 languages supported | 8 (English, Spanish, French, German, Italian, Dutch, Portuguese) |
| Pricing | ||
| Pricing model | Subscription | Freemium |
| Free plan | No | Yes — 1 brand, 20 posts/month, 30-day analytics, 5 competitor profiles, AI assistant (5 credits/brand/month) |
| Free trial | Yes — 14 days | No — free plan available permanently |
| Starting price | $249/mo | $25/mo — Starter (annual, up to 5 brands) |
| Enterprise | from $1499/mo (billed annually) | Custom — contact sales |
| Refund policy | — | No — cancel anytime, access continues until end of billing cycle |
| All plans | Individual$199/moTeam$299/moPro$399/moBusiness$599/moEnterprisefrom $1,499/mo | Free$0/moStarterUp to 5 brands — $25/moStarterUp to 10 brands — $45/moAdvancedUp to 15 brands — $67/moAdvancedUp to 25 brands — $107/moAdvancedUp to 50 brands — $210/moCustomContact sales |
| Positioning | ||
| Best for | Brand monitoring, social listening, and online reputation management for individuals, teams, agencies, and enterprises | Social media managers, agencies, and small-to-mid businesses managing multiple brands |
| Differentiator | AI-powered brand monitoring with AI Sentiment Analysis, AI Events Detection, AI Brand Assistant (GPT-based), AI Insights, AI Topics, and AI Visibility module across plans | Metricool combines social scheduling, competitor analysis, unified ads management (Google, Facebook, TikTok), link-in-bio, and automated reporting in one affordable dashboard with a generous free tier. |
| Competitors | Mention, Brandwatch, Sprout Social, Hootsuite, Meltwater, Talkwalker | Buffer, Hootsuite, Later, Sprout Social, SocialBee |
| Features | ||
| AI Brand Assistant | ✓ | — |
| AI Events Detection | ✓ | — |
| AI Sentiment Analysis | ✓ | — |
| Lightning Search | ✓ | — |
| Real Time Updates | ✓ | — |
| Smart Context Search | ✓ | — |
| AI Caption Gen | ✕ | ✓ |
| Analytics Reporting | ✓ | ✓ |
| Audience Insights | ✓ | ✓ |
| Bulk Scheduling | ✕ | ✓ |
| Competitor Analysis | ✓ | ✓ |
| Content Calendar | ✕ | ✓ |
| Content Repurposing | ✕ | ✓ |
| Cross Platform | ✓ | ✓ |
| Hashtag Research | ✓ | ✓ |
| Hashtag Suggestions | ✕ | ✓ |
| Link in Bio | ✕ | ✓ |
| Post Scheduling | ✕ | ✓ |
| Supported Platforms | X (Twitter), Facebook, Instagram, YouTube, TikTok, LinkedIn, Reddit, Telegram, Spotify, TripAdvisor, App Store, Twitch, Newsletters, Podcasts, News, Blogs, Forums, Reviews, Medium, Quora | Facebook, Instagram, Threads, Twitter/X, Bluesky, Pinterest, TikTok, YouTube, Twitch, LinkedIn, Google Business Profile, Facebook Ads, Google Ads, TikTok Ads, Web/Blog |
| Team Features | ✓ | ✓ |
| White Label | ✓ | ✓ |
| Integrations | ||
| API Access | ✓ | ✓ |
| Canva Integration | ✕ | ✓ |
| Key Integrations | Slack, Microsoft Teams, API, MCP (AI assistant secure access), Mobile App | Google Drive, Canva, Adobe Express, Looker Studio, Zapier, Make (Integromat), MCP, RSS Feed, Facebook Ads, Google Ads, TikTok Ads |
| Social Media | X (Twitter), Facebook, Instagram, YouTube, TikTok, LinkedIn, Reddit, Telegram, Spotify, TripAdvisor, App Store, Twitch, Podcasts | Facebook, Instagram, Threads, Twitter/X, Bluesky, Pinterest, TikTok, YouTube, Twitch, LinkedIn, Google Business Profile |
| Zapier | — | ✓ |