Head-to-head · facts checked 16 Sept 2026
Brand24 vs Metricool
Metricool uniquely has 9 features · Brand24 uniquely has 6 features.
From
$20/mo (Starter)
Free plan
Yes
The verdict
Brand24 or Metricool?
Section 01
Pricing, plan by plan
Every plan each vendor publishes, monthly and yearly where both are offered.
Brand24
Individual
— · $199/mo billed yearly
3 keywords, 2K mentions/mo, 1 user, 12h update interval
Team
— · $299/mo billed yearly
7 keywords, 10K mentions/mo, unlimited users, hourly updates, chat support
Pro
— · $399/mo billed yearly
12 keywords, 40K mentions/mo, unlimited users, realtime updates, AI Brand Assistant, AI Insights for 2 projects
Business
— · $599/mo billed yearly
25 keywords, 100K mentions/mo, unlimited users, realtime, AI Insights for 5 projects, Advanced Reports, Client Success Lead
Enterprise
From $1,499/mo billed yearly
Custom keywords and mentions, unlimited users, AI Visibility module, dedicated consulting, unlimited AI Insights
Metricool
Free
Free
1 brand, 20 posts/month, 30-day analytics, 5 competitor profiles, AI assistant (5 credits/brand/month)
Starter (Up to 5 brands)
$25/mo · $20/mo billed yearly
Up to 5 brands, unlimited publishing, 100 competitors, LinkedIn, PDF/PPT reports, unlimited analytics history
Starter (Up to 10 brands)
$45/mo · $36/mo billed yearly
Up to 10 brands, all Starter features, unlimited publishing, Google Drive & Canva integration
Advanced (Up to 15 brands)
$67/mo · $53/mo billed yearly
Up to 15 brands, team & client management, role management, post approval, Looker Studio, API access
Advanced (Up to 25 brands)
$107/mo · $85/mo billed yearly
Up to 25 brands, all Advanced features, customizable report templates, Zapier/Make integration
Advanced (Up to 50 brands)
$210/mo · $159/mo billed yearly
Up to 50 brands, full Advanced feature set including complete Twitter/X analytics
Custom
Contact sales
Custom brand count, white label, dedicated account manager, custom AI assistant credits, Metricool integration
For everything else about each tool, read the full Brand24 review and Metricool review.
Side by side
| Company | ||
| Founded | 2011 | 2016 |
| HQ | Daytona Beach, FL, USA | Madrid, Spain |
| AI model | Proprietary | Proprietary |
| User base | 16,700+ new users/month; 4,000+ brands | 3.5M+ |
| Platforms | Web, iOS, Android | Web, iOS, Android, Chrome Extension |
| Languages | 108 languages supported | 8 (English, Spanish, French, German, Italian, Dutch, Portuguese) |
| Pricing | ||
| Pricing model | Subscription | Freemium |
| Free plan | No | Yes, 1 brand, 20 posts/month, 30-day analytics, 5 competitor profiles, AI assistant (5 credits/brand/month) |
| Free trial | Yes — 14 days | No — free plan available permanently |
| Starting price | $249/mo | $20/mo (Starter) |
| Enterprise | from $1499/mo (billed annually) | Custom — contact sales |
| Refund policy | — | No — cancel anytime, access continues until end of billing cycle |
| All plans | Individual Team Pro Business Enterprise — From $1,499/mo billed yearly | Free — Free Starter (Up to 5 brands) — $25/mo Starter (Up to 10 brands) — $45/mo Advanced (Up to 15 brands) — $67/mo Advanced (Up to 25 brands) — $107/mo Advanced (Up to 50 brands) — $210/mo Custom — Contact sales |
| Positioning | ||
| Best for | Brand monitoring, social listening, and online reputation management for individuals, teams, agencies, and enterprises | Social media managers, agencies, and small-to-mid businesses managing multiple brands |
| Differentiator | AI-powered brand monitoring with AI Sentiment Analysis, AI Events Detection, AI Brand Assistant (GPT-based), AI Insights, AI Topics, and AI Visibility module across plans | Metricool combines social scheduling, competitor analysis, unified ads management (Google, Facebook, TikTok), link-in-bio, and automated reporting in one affordable dashboard with a generous free tier. |
| Competitors | Mention, Brandwatch, Sprout Social, Hootsuite, Meltwater, Talkwalker | Buffer, Hootsuite, Later, Sprout Social, SocialBee |
| Features | ||
| AI Brand Assistant | ✓ | — |
| AI Events Detection | ✓ | — |
| AI Sentiment Analysis | ✓ | — |
| Lightning Search | ✓ | — |
| Real Time Updates | ✓ | — |
| Smart Context Search | ✓ | — |
| AI Caption Gen | ✕ | ✓ |
| Analytics Reporting | ✓ | ✓ |
| Audience Insights | ✓ | ✓ |
| Bulk Scheduling | ✕ | ✓ |
| Competitor Analysis | ✓ | ✓ |
| Content Calendar | ✕ | ✓ |
| Content Repurposing | ✕ | ✓ |
| Cross Platform | ✓ | ✓ |
| Hashtag Research | ✓ | ✓ |
| Hashtag Suggestions | ✕ | ✓ |
| Link in Bio | ✕ | ✓ |
| Post Scheduling | ✕ | ✓ |
| Supported Platforms | X (Twitter), Facebook, Instagram, YouTube, TikTok, LinkedIn, Reddit, Telegram, Spotify, TripAdvisor, App Store, Twitch, Newsletters, Podcasts, News, Blogs, Forums, Reviews, Medium, Quora | Facebook, Instagram, Threads, Twitter/X, Bluesky, Pinterest, TikTok, YouTube, Twitch, LinkedIn, Google Business Profile, Facebook Ads, Google Ads, TikTok Ads, Web/Blog |
| Team Features | ✓ | ✓ |
| White Label | ✓ | ✓ |
| Integrations | ||
| API Access | ✓ | ✓ |
| Canva Integration | ✕ | ✓ |
| Key Integrations | Slack, Microsoft Teams, API, MCP (AI assistant secure access), Mobile App | Google Drive, Canva, Adobe Express, Looker Studio, Zapier, Make (Integromat), MCP, RSS Feed, Facebook Ads, Google Ads, TikTok Ads |
| Social Media | X (Twitter), Facebook, Instagram, YouTube, TikTok, LinkedIn, Reddit, Telegram, Spotify, TripAdvisor, App Store, Twitch, Podcasts | Facebook, Instagram, Threads, Twitter/X, Bluesky, Pinterest, TikTok, YouTube, Twitch, LinkedIn, Google Business Profile |
| Zapier | — | ✓ |
Section 02
Brand24 vs Metricool: common questions
Is Brand24 or Metricool cheaper?
Brand24's cheapest paid plan is $249/mo and Metricool's is $20/mo (Starter). Compare what each plan includes below before going on price alone.
Keep comparing
More Brand24 matchups
