Metricool vs Sprout Social
Metricool uniquely has 2 features.
| Metricool | Sprout Social | |
|---|---|---|
| Company | ||
| Founded | 2016 | 2010 |
| HQ | Madrid, Spain | Chicago, USA |
| AI model | Proprietary | Proprietary (Trellis AI agent) |
| User base | 3.5M+ | 30,000+ brands |
| Platforms | Web, iOS, Android, Chrome Extension | Web, iOS, Android |
| Languages | 8 (English, Spanish, French, German, Italian, Dutch, Portuguese) | 25+ |
| Pricing | ||
| Pricing model | Freemium | Subscription |
| Free plan | Yes — 1 brand, 20 posts/month, 30-day analytics, 5 competitor profiles, AI assistant (5 credits/brand/month) | No — no permanent free tier |
| Free trial | No — free plan available permanently | Yes — 30 days |
| Starting price | $25/mo — Starter (annual, up to 5 brands) | $79/mo — Essentials |
| Enterprise | Custom — contact sales | Custom |
| Refund policy | No — cancel anytime, access continues until end of billing cycle | — |
| All plans | Free$0/moStarterUp to 5 brands — $25/moStarterUp to 10 brands — $45/moAdvancedUp to 15 brands — $67/moAdvancedUp to 25 brands — $107/moAdvancedUp to 50 brands — $210/moCustomContact sales | Essentials$79/seat/mo (annual); $99/seat/mo monthlyStandard$199/seat/moProfessional$299/seat/moAdvanced$399/seat/moEnterpriseCustom |
| Positioning | ||
| Best for | Social media managers, agencies, and small-to-mid businesses managing multiple brands | Mid-market to enterprise social media teams and agencies |
| Differentiator | Metricool combines social scheduling, competitor analysis, unified ads management (Google, Facebook, TikTok), link-in-bio, and automated reporting in one affordable dashboard with a generous free tier. | AI-powered Social Intelligence Platform with real-time signal detection, the Trellis AI agent for actionable insights, built-in influencer marketing, employee advocacy, and media monitoring via Newswhip — all in one unified suite. |
| Competitors | Buffer, Hootsuite, Later, Sprout Social, SocialBee | Hootsuite, Buffer, Brandwatch, Khoros, Sprinklr |
| Features | ||
| AI Caption Gen | ✓ | ✓ |
| Analytics Reporting | ✓ | ✓ |
| Audience Insights | ✓ | ✓ |
| Bulk Scheduling | ✓ | ✓ |
| Competitor Analysis | ✓ | ✓ |
| Content Calendar | ✓ | ✓ |
| Content Repurposing | ✓ | ✓ |
| Cross Platform | ✓ | ✓ |
| Hashtag Research | ✓ | ✓ |
| Hashtag Suggestions | ✓ | ✓ |
| Link in Bio | ✓ | — |
| Post Scheduling | ✓ | ✓ |
| Supported Platforms | Facebook, Instagram, Threads, Twitter/X, Bluesky, Pinterest, TikTok, YouTube, Twitch, LinkedIn, Google Business Profile, Facebook Ads, Google Ads, TikTok Ads, Web/Blog | Facebook, Instagram, X (Twitter), LinkedIn, TikTok, Pinterest, Threads, YouTube |
| Team Features | ✓ | ✓ |
| White Label | ✓ | — |
| Integrations | ||
| API Access | ✓ | ✓ |
| Canva Integration | ✓ | ✓ |
| Key Integrations | Google Drive, Canva, Adobe Express, Looker Studio, Zapier, Make (Integromat), MCP, RSS Feed, Facebook Ads, Google Ads, TikTok Ads | Salesforce, Helpdesk platforms, Slack (Employee Advocacy alerts), UTM/pixel tracking, Newswhip, Google Analytics |
| Social Media | Facebook, Instagram, Threads, Twitter/X, Bluesky, Pinterest, TikTok, YouTube, Twitch, LinkedIn, Google Business Profile | Facebook, Instagram, X (Twitter), LinkedIn, TikTok, Pinterest, Threads, YouTube |
| Zapier | ✓ | ✓ |