Metricool vs Sprout Social
Metricool scores 7.2 to Sprout Social's 5.3 among the AI social media management tools we rate, and is the better pick for 3 of the 4 kinds of buyer below.
Metricool wins, 7.2 to 5.3
Metricool uniquely has 2 features.
Best for
Who each one suits, decided on the criteria that matter to that buyer and the checked facts where the two differ.
- Reports in your own or your client's branding: Metricool yes, Sprout Social no
- But Sprout Social leads on single sign-on: Sprout Social yes, Metricool no
- Free plan: Metricool yes, Sprout Social no
- Monthly cost for 5 social profiles: $20 against $99
- Bulk scheduling: Metricool yes, Sprout Social no
- Re-queues evergreen posts: Metricool yes, Sprout Social no
- Schedules a first comment: Metricool yes, Sprout Social no
- But Sprout Social leads on an AI agent that plans or publishes for you: Sprout Social yes, Metricool no
- Finds or manages influencers: Sprout Social yes, Metricool no
How they score
Both are scored the same way, against the other AI social media management tools we rate, from facts on each vendor's own pages. They split the criteria 3 each.
Where they differ
Every point where the two vendors' published facts disagree, with a link to where each fact was read. "Not published" means the vendor does not say either way.
Published by only one of them
Where they match (14)
Pricing, plan by plan
Every plan each vendor publishes, monthly and yearly where both are offered.
Metricool
Sprout Social
For everything else about each tool, read the full Metricool review and Sprout Social review.
Metricool vs Sprout Social: common questions
Which is better, Metricool or Sprout Social?
Metricool scores 7.2 and Sprout Social 5.3 out of 10 among the AI social media management tools we rate. Metricool is ahead on publishing, pricing and agencies and teams. Sprout Social is ahead on aI content, listening and competitors and privacy and support.
Is Metricool or Sprout Social cheaper?
Metricool's cheapest paid plan is $20/mo (Starter) and Sprout Social's is $99/mo (Essentials, per seat). Compare what each plan includes below before going on price alone.
Do Metricool and Sprout Social have a free plan?
Metricool does and Sprout Social does not.
What can Metricool do that Sprout Social cannot?
On the facts both vendors publish: bulk scheduling, re-queues evergreen posts, schedules a first comment, free plan and reports in your own or your client's branding.
What can Sprout Social do that Metricool cannot?
On the facts both vendors publish: an AI agent that plans or publishes for you, single sign-on, finds or manages influencers and sOC 2.
