Buffer vs Metricool
Metricool scores 7.2 to Buffer's 5.7 among the AI social media management tools we rate, and is the better pick for 2 of the 4 kinds of buyer below.
Metricool wins, 7.2 to 5.7
Five profiles cost $20 a month on Metricool against $30 on Buffer, and only Metricool tracks competitor accounts, tracks mentions beyond your own and manages paid ads, none of which Buffer offers. Metricool also bulk schedules posts and re-queues evergreen ones (currently on X only), while Buffer does neither. Buffer's edge is in AI and reach: it can turn an existing link or article into a post and publish to Mastodon, both missing from Metricool. Both include a free plan and a browser extension.
Pick Buffer if you want Mastodon support or to turn articles and links into posts.
Pick Metricool if you want cheaper pricing, paid-ads management or competitor tracking.
Best for
Who each one suits, decided on the criteria that matter to that buyer and the checked facts where the two differ.
- Monthly cost for 5 social profiles: $20 against $30
- Turns links, articles or videos into posts: Buffer yes, Metricool no
- Networks it publishes to: Facebook, instagram, x, linkedin, tiktok, youtube, pinterest, threads, bluesky, mastodon, google_business against Facebook, instagram, x, linkedin, tiktok, youtube, pinterest, threads, bluesky, google_business
- Bulk scheduling: Metricool yes, Buffer no
- Tracks competitors' accounts: Metricool yes, Buffer no
- Tracks mentions beyond your own accounts: Metricool yes, Buffer no
- Manages or reports on paid ads: Metricool yes, Buffer no
How they score
Both are scored the same way, against the other AI social media management tools we rate, from facts on each vendor's own pages. Metricool leads on 4 of 6 criteria.
Where they differ
Every point where the two vendors' published facts disagree, with a link to where each fact was read. "Not published" means the vendor does not say either way.
Published by only one of them
Where they match (17)
Pricing, plan by plan
Every plan each vendor publishes, monthly and yearly where both are offered.
Buffer
Metricool
For everything else about each tool, read the full Buffer review and Metricool review.
Buffer vs Metricool: common questions
Which is better, Buffer or Metricool?
Metricool scores 7.2 and Buffer 5.7 out of 10 among the AI social media management tools we rate. Metricool is ahead on publishing, pricing, listening and competitors and privacy and support. Buffer is ahead on aI content.
Is Buffer or Metricool cheaper?
Buffer's cheapest paid plan is $6/mo (Essentials, per channel) and Metricool's is $20/mo (Starter). Compare what each plan includes below before going on price alone.
Do Buffer and Metricool have a free plan?
Yes, both do.
What can Buffer do that Metricool cannot?
On the facts both vendors publish: turns links, articles or videos into posts.
What can Metricool do that Buffer cannot?
On the facts both vendors publish: bulk scheduling, re-queues evergreen posts, tracks competitors' accounts, tracks mentions beyond your own accounts and manages or reports on paid ads.
