Head-to-head · facts checked 16 Sept 2026
Metricool vs Typefully
Metricool uniquely has 6 features · Typefully uniquely has 6 features.
From
$20/mo (Starter)
Free plan
Yes
From
$99/year (Creator)
Free plan
Yes
The verdict
Metricool or Typefully?
Section 01
Pricing, plan by plan
Every plan each vendor publishes, monthly and yearly where both are offered.
Metricool
Free
Free
1 brand, 20 posts/month, 30-day analytics, 5 competitor profiles, AI assistant (5 credits/brand/month)
Starter (Up to 5 brands)
$25/mo · $20/mo billed yearly
Up to 5 brands, unlimited publishing, 100 competitors, LinkedIn, PDF/PPT reports, unlimited analytics history
Starter (Up to 10 brands)
$45/mo · $36/mo billed yearly
Up to 10 brands, all Starter features, unlimited publishing, Google Drive & Canva integration
Advanced (Up to 15 brands)
$67/mo · $53/mo billed yearly
Up to 15 brands, team & client management, role management, post approval, Looker Studio, API access
Advanced (Up to 25 brands)
$107/mo · $85/mo billed yearly
Up to 25 brands, all Advanced features, customizable report templates, Zapier/Make integration
Advanced (Up to 50 brands)
$210/mo · $159/mo billed yearly
Up to 50 brands, full Advanced feature set including complete Twitter/X analytics
Custom
Contact sales
Custom brand count, white label, dedicated account manager, custom AI assistant credits, Metricool integration
Typefully
Free
Free
Free plan with API and MCP access, monthly post caps
Pro
$10/mo per social set · $8/mo per social set billed yearly
X analytics, AI writing features, unlimited media uploads, up to 10 social sets, 1 user
Business
$20/mo per social set · $18/mo per social set billed yearly
Collaborative writing, comments & Slack notifications, teams/roles/permissions, higher API rate limits, up to 50 social sets, unlimited users
Enterprise
Custom
Custom limits, priority support, enterprise security review
For everything else about each tool, read the full Metricool review and Typefully review.
Side by side
| Company | ||
| Founded | 2016 | 2020 |
| HQ | Madrid, Spain | San Francisco, USA |
| AI model | Proprietary | Claude (Anthropic) / ChatGPT (OpenAI) / Proprietary |
| User base | 3.5M+ | 10,000+ |
| Platforms | Web, iOS, Android, Chrome Extension | X, LinkedIn, Threads, Bluesky, Mastodon |
| Languages | 8 (English, Spanish, French, German, Italian, Dutch, Portuguese) | English primarily |
| Pricing | ||
| Pricing model | Freemium | Freemium |
| Free plan | Yes, 1 brand, 20 posts/month, 30-day analytics, 5 competitor profiles, AI assistant (5 credits/brand/month) | Yes |
| Free trial | No — free plan available permanently | No — free plan available indefinitely |
| Starting price | $20/mo (Starter) | $99/year (Creator) |
| Enterprise | Custom — contact sales | Custom pricing, request trial |
| Refund policy | No — cancel anytime, access continues until end of billing cycle | — |
| All plans | Free — Free Starter (Up to 5 brands) — $25/mo Starter (Up to 10 brands) — $45/mo Advanced (Up to 15 brands) — $67/mo Advanced (Up to 25 brands) — $107/mo Advanced (Up to 50 brands) — $210/mo Custom — Contact sales | Free — Free Pro — $10/mo per social set Business — $20/mo per social set Enterprise — Custom |
| Positioning | ||
| Best for | Social media managers, agencies, and small-to-mid businesses managing multiple brands | Individual writers, creators, and modern marketing teams |
| Differentiator | Metricool combines social scheduling, competitor analysis, unified ads management (Google, Facebook, TikTok), link-in-bio, and automated reporting in one affordable dashboard with a generous free tier. | Focused social scheduling with AI writing, collaborative tools, and cross-platform analytics |
| Competitors | Buffer, Hootsuite, Later, Sprout Social, SocialBee | Buffer, Hypefury, TweetHunter, Ordinal |
| Features | ||
| AI Writing Features | — | ✓ |
| API & MCP Access | — | ✓ |
| Advanced Scheduling | — | ✓ |
| Collaborative Writing | — | ✓ |
| Teams, Roles, Permissions | — | ✓ |
| X Analytics | — | ✓ |
| AI Caption Gen | ✓ | ✓ |
| Analytics Reporting | ✓ | ✓ |
| Audience Insights | ✓ | ✓ |
| Bulk Scheduling | ✓ | ✓ |
| Competitor Analysis | ✓ | ✕ |
| Content Calendar | ✓ | ✓ |
| Content Repurposing | ✓ | ✓ |
| Cross Platform | ✓ | ✓ |
| Hashtag Research | ✓ | — |
| Hashtag Suggestions | ✓ | — |
| Link in Bio | ✓ | — |
| Post Scheduling | ✓ | ✓ |
| Supported Platforms | Facebook, Instagram, Threads, Twitter/X, Bluesky, Pinterest, TikTok, YouTube, Twitch, LinkedIn, Google Business Profile, Facebook Ads, Google Ads, TikTok Ads, Web/Blog | X/Twitter, LinkedIn, Bluesky, Threads, Mastodon |
| Team Features | ✓ | ✓ |
| White Label | ✓ | — |
| Integrations | ||
| API Access | ✓ | ✓ |
| Canva Integration | ✓ | — |
| Key Integrations | Google Drive, Canva, Adobe Express, Looker Studio, Zapier, Make (Integromat), MCP, RSS Feed, Facebook Ads, Google Ads, TikTok Ads | Zapier, Slack, Notion, Claude (MCP), ChatGPT, Raycast, API, AI Agent Skills (OpenAI/Claude) |
| Social Media | Facebook, Instagram, Threads, Twitter/X, Bluesky, Pinterest, TikTok, YouTube, Twitch, LinkedIn, Google Business Profile | X/Twitter, LinkedIn, Bluesky, Threads, Mastodon |
| Zapier | ✓ | ✓ |
Section 02
Metricool vs Typefully: common questions
Is Metricool or Typefully cheaper?
Metricool's cheapest paid plan is $20/mo (Starter) and Typefully's is $99/year (Creator). Compare what each plan includes below before going on price alone.
Keep comparing
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