Murf is a browser-based text-to-speech studio for turning scripts into voiceovers, with a library of more than 200 voices across 30-plus languages. It also sells dubbing, an API and an agents platform as separate products with their own pricing. Whether Murf Studio suits you comes down to how much voice generation you need each month and whether you need more than one editor seat.
What is Murf AI?
Murf is made by Murf AI, based in Salt Lake City, Utah. Murf Studio runs entirely in the browser; there is no desktop app to install. The company sells Studio, an API, Murf Dub and an Agents platform from one navigation menu, each priced separately; this review covers Studio.
Making voiceovers with Murf
Murf Studio pulls from a library of 200+ voices in 30+ languages and accents. Voice cloning comes in two forms: an instant version built from a short sample, and a professional version built from a longer one. Pronunciation can be edited from the Creator plan up, and delivery controls such as emphasis and variability, branded Say It My Way, start on the Business plan.
The Voice Changer feature turns an existing recording into another AI voice, a form of speech-to-speech conversion. Murf Reader turns articles, PDFs and other documents into audio. Dubbing is handled by a separate product, Murf Dub, with its own pricing tab rather than being part of the Studio plans.
Working with other people
Murf Studio integrates with Canva, Google Slides, PowerPoint, Adobe Captivate, Articulate 360, Adobe Audition, Notion, Webflow and WordPress, among others. A separate Murf API is available for developers, priced on its own tab. Sharing and collaboration between multiple editors is listed only on the custom-priced Enterprise tier; Creator and Business plans are capped at one editor seat.
Murf AI pricing: what each plan gives
The free plan needs no credit card and gives 10 projects, one editor and 10 minutes of voice generation, but no commercial rights and no downloads. Creator costs $29 a month, or $19 a month billed annually, and includes 2 hours of voice generation a month, 24 hours a year on annual billing, commercial rights and pronunciation editing. Business costs $99 a month, or $66 a month billed annually, and adds 8 hours of monthly voice generation along with the emphasis and variability delivery controls. Enterprise is custom-priced and adds multiple editor seats, sharing and collaboration, custom voice clones, and single sign-on.
Privacy and support
Murf is SOC 2 Type II, ISO 27001, ISO 42001 and GDPR compliant. Single sign-on is available, but only on the Enterprise plan. Support runs through email, live chat, a help centre and Murf Academy, plus a community channel.
Who Murf AI suits
Murf suits anyone producing voiceovers regularly enough to use the Creator or Business hours, and who wants document reading, voice changing and a wide voice library in one editor. Its integrations into presentation and e-learning tools, including Captivate, Articulate 360 and Google Slides, make it a fit for training and course content specifically.
It suits less well anyone who wants to use the output commercially without paying, since the free tier removes both downloads and commercial rights, or a team that needs several editors working together, since that requires the custom Enterprise plan.
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Frequently Asked Questions
How much does Murf AI cost?
The Creator plan costs $29 a month, or $19 a month billed annually, and Business costs $99 a month, or $66 a month billed annually. A free plan is available but does not allow commercial use or downloads.
How many voices and languages does Murf support?
Murf Studio lists over 200 voices across more than 30 languages and accents on every paid plan.
Can I use Murf's output commercially?
Yes, from the Creator plan up. The free plan explicitly withholds commercial rights.
Does Murf offer dubbing?
Yes, but as a separate product, Murf Dub, with its own pricing tab rather than being included in the Studio plans above.
