Adobe Firefly vs Murf AI
Adobe Firefly uniquely has 18 features · Murf AI uniquely has 8 features.
| Adobe Firefly | Murf AI | |
|---|---|---|
| Company | ||
| Founded | 2023 | 2020 |
| HQ | San Jose, USA | San Francisco, USA |
| AI model | Firefly Image Model 4 (proprietary) + third-party models (Flux, Kling, Veo, Sora, ChatGPT Image, Runway) | Murf Falcon (real-time TTS) & Murf Gen2 (content TTS) — Proprietary |
| User base | 100M+ (Adobe ecosystem) | 10 million+ |
| Platforms | Web, iOS, Android | Web, Windows App, Canva Integration, PowerPoint Plugin, Google Slides |
| Languages | 25+ | 35+ languages and accents |
| Pricing | ||
| Free plan | Yes | Yes |
| Free trial | Yes — free trial available on Standard and Pro plans | Yes — 10 minutes of voice generation, no downloads, no commercial rights |
| Starting price | $9.99/mo (Firefly Standard — 2,000 generative credits/mo) | $19/mo (Creator plan) |
| Enterprise | — | Custom |
| Refund policy | Refunds often within a 14-day window; enterprise pricing uses contact sales/custom quotes. | 24-hour refund window with under 10 minutes usage |
| All plans | Firefly Standard$9.99/moFirefly Pro$19.99/moFirefly Pro Plus$34.97/moFirefly Premium$118.93/mo | Free$0/moCreator$29/moBusiness$99/moEnterpriseCustomPay as you go$0.25/credit per creditAPI Pay as you goCustom per credit |
| Positioning | ||
| Best for | Creative professionals, marketers, and content creators in the Adobe ecosystem | Developers, enterprises, creators, and localization teams needing scalable AI voiceovers, conversational agents, and video dubbing |
| Differentiator | Commercially safe AI image and video generation trained on licensed content, with deep Adobe Creative Cloud integration including Photoshop and Express | Murf combines a production-ready conversational agent platform (130ms end-to-end latency via Falcon), a full voiceover studio, and AI dubbing in 40+ languages — all built on ethically sourced voices with enterprise-grade security — at industry-leading pricing of $0.01/minute for API usage. |
| Competitors | Midjourney, DALL-E 3, Stable Diffusion, Canva AI, Ideogram | ElevenLabs, Descript, Play.ht, Speechify, WellSaid Labs, Resemble AI |
| Features | ||
| API Access | — | ✓ |
| Aspect Ratio | ✓ | — |
| Audio Enhancement | — | ✓ |
| Background Removal | ✓ | — |
| Batch Generation | ✓ | — |
| Commercial Rights | ✓ | ✓ |
| Export Formats | PNG, JPG, MP4 (video); format availability varies by model | — |
| Image Animation | ✓ | — |
| Image Reference | ✓ | — |
| Image to Image | ✓ | — |
| Inpainting | ✓ | — |
| Languages Supported | — | ✓ |
| Mobile App | — | ✕ |
| Music Generation | — | ✕ |
| Negative Prompts | ✓ | — |
| Outpainting | ✓ | — |
| Podcast Editing | — | ✓ |
| Private Generations | ✓ | — |
| Prompt Customization | ✓ | — |
| Style Controls | ✓ | — |
| Text to Image | ✓ | — |
| Text to Speech | — | ✓ |
| Text to Video | ✓ | — |
| Transcription | — | ✓ |
| Upscaling | ✓ | — |
| Video Style Transfer | ✓ | — |
| Video Upscaling | ✓ | — |
| Voice Cloning | — | ✓ |
| Voice Styles | — | ✓ |
| Integrations | ||
| Adobe Audition | — | ✕ |
| API Access | ✓ | ✓ |
| Canva Integration | ✕ | — |
| Garageband | — | ✕ |
| Key Integrations | Adobe Photoshop, Adobe Express Premium, Adobe Firefly Boards, Adobe Firefly Video Editor, Adobe Creative Cloud, Firefly mobile app | Canva, PowerPoint Plugin, Google Slides, Murf Voices for Windows Apps, Custom Integrations (Enterprise add-on) |
| Photoshop Plugin | ✓ | — |