Head-to-head · facts checked 21 Sept 2026
AssemblyAI vs Murf AI
AssemblyAI uniquely has 6 features · Murf AI uniquely has 5 features.
From
$0.15/hr (pay as you go)
Free plan
No
From
$29/mo (Creator)
Free plan
Yes
The verdict
AssemblyAI or Murf AI?
Section 01
Pricing, plan by plan
Every plan each vendor publishes, monthly and yearly where both are offered.
AssemblyAI
Free Tier
Free
Up to 185 hours pre-recorded transcription and 333 hours streaming transcription, no credit card required
Universal-3.5 Pro
$0.15/hr
Highly accurate STT model, 99 languages, 12.5M+ hours training data, no minimum commitment
Universal-3.5 Pro
$0.21/hr
Most accurate async STT model, 18 languages, native code-switching, best-in-class speaker diarization
Enterprise / Custom
Custom
Custom rate limits, enhanced concurrency, enterprise-grade flexibility, volume discounts, AWS Marketplace available
Murf AI
Free
Free
10 projects, 10 min voice generation, 1 editor, no downloads, no commercial rights
Creator
$29/mo · $228/yr
100 projects, 24 hrs/year voice generation, 1 editor, all 200+ voices, unlimited downloads, commercial rights
Business
$99/mo · $792/yr
500 projects, 96 hrs/year voice generation, 1 editor, business license, Say It My Way, PowerPoint integration, audio to text
Enterprise
Custom
Unlimited voice generation, custom editors (5+), SSO, collaboration, AI translation, custom voice clones add-on, dedicated CSM
Pay as you go
$0.25/credit
No watermarks, 5 projects at a time
API Pay as you go
Custom
Purchased credit never expires, Upto 15 concurrent requests, Priority Support
For everything else about each tool, read the full AssemblyAI review and Murf AI review.
Side by side
| Company | ||
| Founded | 2017 | 2020 |
| HQ | San Francisco, USA | San Francisco, USA |
| AI model | Universal-3.5 Pro (Proprietary) | Murf Falcon (real-time TTS) & Murf Gen2 (content TTS) — Proprietary |
| User base | Millions of developers | 10 million+ |
| Platforms | Web | Web |
| Languages | 99 (Universal-2), 18 (Universal-3.5 Pro) | 35+ languages and accents |
| Pricing | ||
| Pricing model | Usage-based | Freemium |
| Free plan | No | Yes |
| Free trial | No | No |
| Starting price | $0.15/hr (pay as you go) | $29/mo (Creator) |
| Enterprise | Custom pricing with custom rate limits, enhanced concurrency, and enterprise-grade flexibility | Custom |
| Refund policy | — | 24-hour refund window with under 10 minutes usage |
| All plans | Free Tier — Free Universal-3.5 Pro — $0.15/hr Universal-3.5 Pro — $0.21/hr Enterprise / Custom — Custom | Free — Free Creator — $29/mo Business — $99/mo Enterprise — Custom Pay as you go — $0.25/credit API Pay as you go — Custom |
| Positioning | ||
| Best for | Developers who want low per-hour transcription with redaction, word timestamps and a self-hosted option | Course and presentation teams voicing slides and e-learning, with voices that plug into Canva, PowerPoint and Articulate |
| Differentiator | Native code switching and highly accurate speaker diarization; async speech-to-text trained on 12.5M+ hours of audio | Murf combines a production-ready conversational agent platform (130ms end-to-end latency via Falcon), a full voiceover studio, and AI dubbing in 40+ languages, all built on ethically sourced voices with enterprise-grade security, at industry-leading pricing of $0.01/minute for API usage. |
| Competitors | Deepgram, OpenAI Whisper, Google Speech-to-Text, Amazon Transcribe, Rev.ai | ElevenLabs, Descript, Play.ht, Speechify, WellSaid Labs, Resemble AI |
| Features | ||
| Async Speech to Text | ✓ | — |
| Async Transcription | ✓ | — |
| Code Switching | ✓ | — |
| Multi Language Support | ✓ | — |
| Speaker Diarization | ✓ | — |
| API Access | ✓ | ✓ |
| Audio Enhancement | ✕ | ✓ |
| Batch Processing | ✓ | — |
| Commercial Rights | ✓ | ✓ |
| Languages Supported | ✓ | ✓ |
| Mobile App | ✕ | ✕ |
| Music Generation | ✕ | ✕ |
| Noise Removal | ✕ | — |
| Podcast Editing | ✕ | ✓ |
| Text to Speech | ✕ | ✓ |
| Transcription | ✓ | ✓ |
| Voice Cloning | ✕ | ✓ |
| Voice Styles | ✕ | ✓ |
| Integrations | ||
| Adobe Audition | ✕ | ✕ |
| API Access | ✓ | ✓ |
| Garageband | ✕ | ✕ |
| Key Integrations | AWS Marketplace, GPT (LLM Gateway), Claude (LLM Gateway), Gemini (LLM Gateway), Community LLM Models, Python SDK, REST API, WebSocket Streaming API | Canva, PowerPoint Plugin, Google Slides, Murf Voices for Windows Apps, Custom Integrations (Enterprise add-on) |
Section 02
AssemblyAI vs Murf AI: common questions
Is AssemblyAI or Murf AI cheaper?
AssemblyAI's cheapest paid plan is $0.15/hr (pay as you go) and Murf AI's is $29/mo (Creator). Compare what each plan includes below before going on price alone.
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