Head-to-head

ElevenLabs vs Murf AI

ElevenLabs uniquely has 10 features.

ElevenLabs

From

$6/mo

Free plan

Yes

Visit ElevenLabs →Read the review

Murf AI

From

$19/mo (Creator plan)

Free plan

Yes

Visit Murf AI →Read the review

The verdict

ElevenLabs or Murf AI?

Section 01

Pricing, plan by plan

Every plan each vendor publishes, monthly and yearly where both are offered.

ElevenLabs

Free

$0/mo

10k credits/month; Text to Speech, Speech to Text, Sound Effects, Voice Design, Music, 3 Projects in Studio

Starter

$6/mo · $60/yr

30k credits/month; Commercial License, Instant Voice Cloning, 20 Projects in Studio, Music commercial use, Dubbing Studio, Image & Video

Creator

$22/mo · $219.66/yr

121k credits/month; Professional Voice Cloning, Additional Credits available

Pro

$99/mo · $990/yr

600k credits/month; 44.1kHz PCM audio output via API, 192kbps quality audio

Scale

$299/mo · $2,990/yr

1.8M credits/month; 3 Workspace seats, Team Collaboration, 3 Professional Voice Clones

Business

$990/mo · $9,900/yr

6M credits/month; Low-latency TTS as low as 5c/minute, 10 Professional Voice Clones, 10 Workspace seats

Enterprise

Custom

Custom credits and seats; HIPAA BAAs, Custom SSO, elevated concurrency, fully managed dubbing, priority support

Murf AI

Free

$0/mo · $0/yr

10 projects, 10 min voice generation, 1 editor, no downloads, no commercial rights

Creator

$29/mo · $228/yr

100 projects, 24 hrs/year voice generation, 1 editor, all 200+ voices, unlimited downloads, commercial rights

Business

$99/mo · $792/yr

500 projects, 96 hrs/year voice generation, 1 editor, business license, Say It My Way, PowerPoint integration, audio to text

Enterprise

Custom

Unlimited voice generation, custom editors (5+), SSO, collaboration, AI translation, custom voice clones add-on, dedicated CSM

Pay as you go

$0.25/credit

No watermarks, 5 projects at a time

API Pay as you go

Custom

Purchased credit never expires, Upto 15 concurrent requests, Priority Support

Section 02

Pros and cons

From each tool's full review, written from the same checked facts.

ElevenLabs

Pros

ElevenLabs offers over 10,000 voices in its library, giving users an exceptionally wide selection for any use case.
The Eleven v3 model supports granular emotional control across 74 languages, enabling nuanced tone delivery for audiobooks and narration.
Multiple specialized models are available including a speed-optimized Flash v2.5 with sub-75ms latency for real-time applications.
The platform includes voice cloning, transcription, music generation, and conversational AI agents all under one roof.
The API is highly regarded by developers and is widely considered the most capable in the AI voice space.
A Voice Designer feature lets users generate custom voices from text prompts when the existing library doesn't meet their needs.
The tool's raw voice realism is widely reported to sit a tier above competitors like Murf AI and PlayHT.

Cons

The model lineup has become complex with four distinct models, which can be confusing for new users trying to choose the right one.
The depth of features and API-first design may overwhelm non-technical users who just want a simple text-to-speech tool.
The platform's rapid growth and frequent model releases suggest the product is still evolving, which can mean instability or shifting features.
The web app and iOS app appear secondary to the API experience, potentially limiting usability for those without developer resources.
Marketing claims and homepage presentation don't always align with the real-world experience, requiring deeper research to understand limitations.

Full ElevenLabs review →

Murf AI

Pros

Murf AI has earned a reputation for reliability across multiple user bases and industries, making it a trustworthy choice for voiceover production.
The Falcon model delivers 130ms end-to-end latency for real-time TTS, making it a strong option for developers needing low-latency voice generation.
Two distinct model tiers (Falcon for real-time and Gen2 for quality content) serve different use cases rather than forcing a one-size-fits-all approach.
A library of 200-plus voices across 35-plus languages gives users substantial breadth for multilingual and diverse voiceover projects.
Pitch, speed, intonation, and emphasis controls give users meaningful customization over how generated voice audio sounds.
Business and Enterprise plans include variability controls that add natural delivery randomness, reducing the machine-stamped quality of AI voice output.
Integrations with Canva, PowerPoint, and Google Slides align well with the presentation and design workflows its target audience actually uses.

Cons

There is no mobile app available, which limits accessibility for users who need to work on the go.
Murf does not offer music generation, making it unsuitable for users expecting a full audio production suite.
The platform is browser-based with limited desktop support, which may not satisfy users who prefer native application experiences.
Transcription is locked behind Business and higher plans, restricting access for users on lower-tier subscriptions.
The depth of the 200-plus voice library hasn't been fully scrutinized in this review, leaving questions about consistent quality across all voices and languages.
The platform is focused narrowly on voice, meaning users needing broader audio tools will need to supplement with other software.

Full Murf AI review →

Side by side

Company
Founded	2022	2020
HQ	New York, USA	San Francisco, USA
AI model	Proprietary (Eleven Multilingual v2, Eleven v3, Eleven Flash v2.5, Eleven Scribe v2)	Murf Falcon (real-time TTS) & Murf Gen2 (content TTS) — Proprietary
User base	1M+ users	10 million+
Platforms	Web, API, iOS (mobile app)	Web, Windows App, Canva Integration, PowerPoint Plugin, Google Slides
Languages	70+ languages	35+ languages and accents
Pricing
Pricing model	Freemium	Freemium
Free plan	Yes	Yes
Free trial	No	Yes — 10 minutes of voice generation, no downloads, no commercial rights
Starting price	$6/mo	$19/mo (Creator plan)
Enterprise	Custom pricing	Custom
Refund policy	—	24-hour refund window with under 10 minutes usage
All plans	Free — $0/mo Starter — $6/mo Creator — $22/mo Pro — $99/mo Scale — $299/mo Business — $990/mo Enterprise — Custom	Free — $0/mo Creator — $29/mo Business — $99/mo Enterprise — Custom Pay as you go — $0.25/credit per credit API Pay as you go — Custom per credit
Positioning
Best for	AI voice generation, voice cloning, and audio content creation	Developers, enterprises, creators, and localization teams needing scalable AI voiceovers, conversational agents, and video dubbing
Differentiator	Professional voice cloning starting at Creator plan ($11/mo), high-quality PCM audio output via API on Pro, HIPAA-compliant enterprise tier, low-latency TTS on Business plan	Murf combines a production-ready conversational agent platform (130ms end-to-end latency via Falcon), a full voiceover studio, and AI dubbing in 40+ languages — all built on ethically sourced voices with enterprise-grade security — at industry-leading pricing of $0.01/minute for API usage.
Competitors	Murf AI, Descript, PlayHT, Speechify, Suno, Udio, Deepgram	ElevenLabs, Descript, Play.ht, Speechify, WellSaid Labs, Resemble AI
Features
Dubbing Studio	✓	—
Music Generation	✓	—
Professional Voice Cloning	✓	—
Sound Effects	✓	—
Speech to Text	✓	—
Text to Speech	✓	—
API Access	✓	✓
Audio Enhancement	✓	✓
Batch Processing	✓	—
Commercial Rights	✓	✓
Languages Supported	✓	✓
Mobile App	✓	✕
Music Generation	✓	✕
Noise Removal	✓	—
Podcast Editing	✓	✓
Text to Speech	✓	✓
Transcription	✓	✓
Voice Cloning	✓	✓
Voice Styles	✓	✓
Integrations
Adobe Audition	—	✕
API Access	✓	✓
Garageband	—	✕
Key Integrations	Twilio, WhatsApp, phone/chat channels for Agents; Veo, Wan, Kling, Seedance for video; custom API integrations; Salesforce (enterprise partner); Cisco; Nvidia ACE	Canva, PowerPoint Plugin, Google Slides, Murf Voices for Windows Apps, Custom Integrations (Enterprise add-on)