Framer vs Wix
Framer uniquely has 3 features · Wix uniquely has 1 feature.
| Framer | Wix | |
|---|---|---|
| Company | ||
| Founded | 2014 | 2006 |
| HQ | Amsterdam, Netherlands | Tel Aviv, Israel |
| AI model | GPT-4 / GPT 5.5 (OpenAI-powered agents) | Proprietary (Aria AI) |
| User base | 1M+ | 300M+ sites built |
| Platforms | Web, macOS (desktop app) | Web, iOS, Android |
| Languages | 25+ | 25+ |
| Pricing | ||
| Pricing model | — | Freemium |
| Free plan | Yes | Yes — free plan includes web hosting, drag-and-drop editor, templates, and AI tools with Wix-branded domain |
| Free trial | No | No — free plan available indefinitely; 14-day money-back guarantee on paid plans |
| Starting price | $10/mo (Basic) | $17/mo — Light |
| Enterprise | Custom | Custom — contact sales (Book a Demo) |
| Refund policy | — | 14-day money-back guarantee |
| All plans | Free$0Basic$15/moPro$45/moEnterpriseCustom | Free$0/moLight$17/moCore$29/moBusiness$39/moBusiness Elite$159/mo |
| Positioning | ||
| Best for | Designers, freelancers, startups, and agencies building professional marketing sites and portfolios without code | Small businesses, entrepreneurs, freelancers, and creatives building professional websites without coding |
| Differentiator | Framer combines a native AI design agent directly on the canvas with a full-featured website builder, CMS, hosting, analytics, and A/B testing — enabling teams to design, publish, and iterate professional sites without leaving a single platform. | Wix combines a fully hybrid AI website builder (Aria) with deep business tools — eCommerce, scheduling, CRM, email marketing, and SEO — all in one platform with 300M+ sites built and 99.99% uptime multi-cloud hosting. |
| Competitors | Webflow, Wix, Squarespace, Lovable, v0, WordPress, Readymag | Squarespace, Weebly, WordPress.com, Webflow, Shopify |
| Features | ||
| AI Image Builtin | ✓ | ✓ |
| Animation Support | ✓ | ✓ |
| API Access | ✓ | ✓ |
| Brand Kit | ✓ | ✓ |
| Logo Generation | ✕ | ✓ |
| Presentation Design | ✕ | ✕ |
| Print Ready | ✕ | — |
| Resize Tool | ✓ | ✓ |
| Social Templates | ✓ | ✓ |
| Team Collaboration | ✓ | ✓ |
| UI Wireframe | ✓ | ✕ |
| Vector Output | ✓ | — |
| Integrations | ||
| Adobe Export | ✕ | — |
| API Access | ✓ | ✓ |
| Figma Export | ✓ | — |
| Google Slides | ✕ | ✕ |
| Key Integrations | Claude Code, Cursor, Codex, GitHub, Slack, WordPress importer (CMS), Recraft plugin, Kinetic Type plugin, community plugins marketplace | Google Ads, Meta (Facebook/Instagram) Ads, email marketing tools, social media platforms, payment providers (multiple), Google Analytics, Wix App Market (hundreds of third-party apps) |
| Shopify | — | ✕ |