Webflow vs Wix
Webflow and Wix score the same, 8.0 out of 10 among the AI website builders we rate, so the choice comes down to who you are.
Too close to call: 8.0 each
Webflow exports the site's underlying code, which Wix does not offer; Wix instead bundles a free domain with every paid plan and generates images inside the builder through Wixel. Wix is cheaper to start, $17 a month against Webflow's $24, and runs on 3 platforms, with mobile apps for managing a site, against Webflow's browser-only builder, with 5 ways to reach support against Webflow's 2. Both include a free plan, SOC 2 certification, and enterprise-tier single sign-on, so the choice comes down to code ownership against a lower price and built-in image generation.
Pick Webflow if you want to export the site's own code instead of staying inside a hosted builder.
Pick Wix if you want a lower starting price, a free domain bundled in, and image generation built into the builder.
Best for
Who each one suits, decided on the criteria that matter to that buyer and the checked facts where the two differ.
- Exports the site's code: Webflow yes, Wix no
- But Wix leads on a free domain with a paid plan: Wix yes, Webflow no
- Agencies can resell it under their own brand: Webflow no, Wix not published
- Apps it connects to: 11 integrations against 6 integrations
- Commercial use allowed: Webflow yes, Wix does not say
- Generates images inside the builder: Wix yes, Webflow no
- Where it runs: 3 platforms against 1 platform
- Does not train AI on what you upload: Webflow yes, Wix does not say
- But Wix leads on ways to reach support: 5 support channels against 2 support channels
How they score
Both are scored the same way, against the other AI website builders we rate, from facts on each vendor's own pages. Webflow leads on 3 of 5 criteria.
Where they differ
Every point where the two vendors' published facts disagree, with a link to where each fact was read. "Not published" means the vendor does not say either way.
Published by only one of them
Where they match (12)
Pricing, plan by plan
Every plan each vendor publishes, monthly and yearly where both are offered.
Webflow
Wix
Pros and cons
From each tool's full review, written from the same checked facts.
Webflow
- Generates an entire website, with a scalable design system, from a basic prompt.
- Includes a built-in CMS with collection lists and dynamic pages, plus an ecommerce add-on for selling physical or digital products.
- Automated SEO metadata fills in meta titles and descriptions from CMS fields, with Webflow AI able to fill in what's missing.
- Exports a site's full HTML, CSS, JavaScript, images and other assets on paid plans, and a Figma plugin converts auto layout frames into Webflow code.
- Real-time collaboration lets people build together, and reviewers can comment in context and approve changes without editing.
- Hosting is included on every paid Site plan, and Webflow states it does not use customer data to train its generative AI models.
- Holds a SOC 2 Type II report, states GDPR compliance, and offers single sign-on with SCIM provisioning on Enterprise.
- Does not generate or edit images with AI; Webflow AI covers site generation, copy, code and CMS content only.
- Runs in the browser only, with no desktop or mobile app.
- The jump from the Premium Site plan to a Team plan lands on a $2,500-a-month annual contract, with no smaller step in between.
- No free domain comes bundled with a paid plan; a domain must be purchased separately or connected.
- Does not offer to resell or white-label the platform under an agency's own brand.
- The free Starter plan's published site carries a "Made in Webflow" badge, removed only on paid plans.
Wix
- Wix's AI website builder can generate a full, business-ready site from a written prompt.
- Every paid tier includes a built-in eCommerce store, from Basic on Light and Core up to Advanced on Business Elite.
- The free plan is a genuine working site with real hosting, not a limited demo.
- Paid plans include a free custom domain for the first year.
- Wix holds a SOC 2 Type 2 report and ISO 27001, 27017 and 27018 certification.
- Support runs 24 hours a day by chat, with phone and email also available.
- Wix Studio adds live comments, shared design libraries and a Figma import plugin for teams that need them.
- Wix does not offer a way to export a site's underlying code; Velo only adds custom code that stays on Wix.
- None of the paid plans publish a plain monthly price; all four are billed yearly only.
- Single sign-on is confirmed only on the Enterprise tier, not on Light, Core, Business or Business Elite.
- Real-time collaboration, live comments and Figma import are only confirmed on Wix Studio, not on the standard plans.
- The free plan keeps a site on a Wix domain or subdomain rather than a custom one.
- The jump from Business at $39 a month to Business Elite at $159 a month is steep for a single tier.
Webflow vs Wix: common questions
Which is better, Webflow or Wix?
They score the same, 8.0 out of 10 among the AI website builders we rate. Webflow is ahead on what you can build, pricing and privacy and trust. Wix is ahead on workflow and output and teams and platforms.
Is Webflow or Wix cheaper?
Webflow's cheapest paid plan is $24/mo (Freelancer workspace); a Basic site plan is $25/mo and Wix's is $17/mo, Light. Compare what each plan includes below before going on price alone.
Do Webflow and Wix have a free plan?
Yes, both do.
What can Webflow do that Wix cannot?
On the facts both vendors publish: exports the site's code.
What can Wix do that Webflow cannot?
On the facts both vendors publish: a free domain with a paid plan and generates images inside the builder.
