Webflow vs Wix
Webflow uniquely has 8 features · Wix uniquely has 2 features.
| Webflow | Wix | |
|---|---|---|
| Company | ||
| Founded | 2013 | 2006 |
| HQ | San Francisco, USA | Tel Aviv, Israel |
| AI model | Proprietary | Proprietary (Aria AI) |
| User base | 300,000+ brands | 300M+ sites built |
| Platforms | Web | Web, iOS, Android |
| Languages | 25+ | 25+ |
| Pricing | ||
| Pricing model | — | Freemium |
| Free plan | Yes | Yes — free plan includes web hosting, drag-and-drop editor, templates, and AI tools with Wix-branded domain |
| Free trial | Yes-Unlimited (Starter free tier indefinitely) | No — free plan available indefinitely; 14-day money-back guarantee on paid plans |
| Starting price | $25/mo | $17/mo — Light |
| Enterprise | Custom | Custom — contact sales (Book a Demo) |
| Refund policy | — | 14-day money-back guarantee |
| All plans | StarterFreeBasic$25/moPremium$39/moTeam (Platform)$2,500/mo (Annual contract required)Enterprise (Platform)Custom | Free$0/moLight$17/moCore$29/moBusiness$39/moBusiness Elite$159/mo |
| Positioning | ||
| Best for | Content-rich sites with robust CMS and traffic needs | Small businesses, entrepreneurs, freelancers, and creatives building professional websites without coding |
| Differentiator | Webflow combines a visual no-code website builder with an AI-native agentic platform, built-in CMS, SEO/AEO tools, and enterprise-grade collaboration in a single platform purpose-built for marketing teams. | Wix combines a fully hybrid AI website builder (Aria) with deep business tools — eCommerce, scheduling, CRM, email marketing, and SEO — all in one platform with 300M+ sites built and 99.99% uptime multi-cloud hosting. |
| Competitors | Squarespace, Wix, Framer, WordPress, HubSpot CMS | Squarespace, Weebly, WordPress.com, Webflow, Shopify |
| Features | ||
| Code Components | ✓ | — |
| Form File Upload | ✓ | — |
| Password Protection | ✓ | — |
| Site Search | ✓ | — |
| Webflow AI | ✓ | — |
| Webflow CMS | ✓ | — |
| AI Image Builtin | ✓ | ✓ |
| Animation Support | ✓ | ✓ |
| API Access | ✓ | ✓ |
| Brand Kit | ✓ | ✓ |
| Logo Generation | ✕ | ✓ |
| Presentation Design | ✕ | ✕ |
| Print Ready | ✕ | — |
| Resize Tool | ✓ | ✓ |
| Social Templates | ✕ | ✓ |
| Team Collaboration | ✓ | ✓ |
| UI Wireframe | ✓ | ✕ |
| Integrations | ||
| API Access | ✓ | ✓ |
| Figma Export | ✓ | — |
| Google Slides | ✕ | ✕ |
| Key Integrations | Figma to Webflow, MCP server, Webflow Apps marketplace, consent management solutions, GSAP, DevLink | Google Ads, Meta (Facebook/Instagram) Ads, email marketing tools, social media platforms, payment providers (multiple), Google Analytics, Wix App Market (hundreds of third-party apps) |
| Shopify | ✕ | ✕ |