Sembly is a meeting assistant that records and transcribes calls, then turns the notes into branded client deliverables like proposals, decks and case studies. There is no persistent free plan, only a Free Trial capped at one meeting hour, and its three paid tiers differ mainly in how many users, credits and features like video capture, custom templates or CRM automation you get. What decides whether it suits you is how many meeting hours and monthly AI credits your team needs, and whether you want in-person capture alongside online meetings.
What is Sembly?
Sembly today leads with turning meeting context into branded client deliverables such as proposals, decks and case studies for professional services firms; meeting capture and notes remain bundled into every plan underneath that. Sembly is a company headquartered in the United States.
Sembly runs as a cloud service in the browser, with a mobile app for recording in-person conversations or for uploading pre-recorded audio files.
What Sembly captures from a meeting
Sembly connects to your calendar to record meetings on Google Meet, Microsoft Teams, Zoom and Webex, and captures in-person conversations through its mobile app's audio recorder or by uploading pre-recorded MP3, WAV or MP4 files. Transcription covers 45+ languages on every plan.
Video capture is not part of the Free Trial or Basic plan; standard video capture is on Pro, and HD video is on MAX. Custom meeting note templates and multi-meeting AI chat, for asking questions across past meetings, are also Pro-plan features and above. Pro and above additionally add sentiment analysis, notes on risks and issues, and an analytics dashboard.
There is no clip or highlight feature. Notes can be pushed to a connected CRM such as Salesforce or HubSpot, or to Asana, either natively or through Zapier or MCP.
Working with other people
Basic is capped at one user; Pro supports teams up to 40 and MAX up to 500, with clients and brand packages shared in one workspace. Sembly also connects to tools including Jira, Notion, Slack, Microsoft Teams, Google Drive and Dropbox. An MCP server is available on Pro and above, and custom single sign-on is on MAX and Enterprise.
Sembly pricing: what each plan gives
The Free Trial costs nothing and is not a persistent free plan. It covers 1 meeting hour in total for 1 user, with 750 credits a month plus a one-time bonus, unlimited capture and transcription in 45+ languages across Google Meet, Teams, Zoom and Webex, and notes, tasks and basic AI chat.
Basic costs $17 a month ($10 a month billed annually) for a single user and includes unlimited meeting hours, 2,500 credits a month, and notes, tasks and basic AI chat, but no video capture. Pro costs $29 a month ($20 a month billed annually) per user, for teams up to 40, and adds video capture, custom note templates, multi-meeting AI chat, MCP access, sentiment analysis, an analytics dashboard, and notification and consent tracking. MAX costs $39 a month ($30 a month billed annually) per user, for teams up to 500, and adds HD video, custom single sign-on and HIPAA compliance.
Privacy and security
Sembly excludes Enterprise customers' audio, video and text from AI model training by default; every other plan can opt out of training as well. Sembly is SOC 2 Type II certified and GDPR compliant, with an EU-based data storage option for EU users. HIPAA compliance and custom single sign-on are on MAX and Enterprise. Recording notifications and consent tracking are on Pro and above.
Support runs through email and a help center.
Who Sembly suits
Sembly suits professional services teams who want meeting notes turned automatically into branded client deliverables, and who need capture across Google Meet, Teams, Zoom and Webex plus in-person recording.
It suits less well solo users who want a lasting free plan, since Sembly only offers a one-hour trial, or teams that need video capture, custom templates or multi-meeting chat without moving up to Pro.
Screenshots
How Sembly compares
Sembly scores 6.5 out of 10 among the AI meeting assistants we rate. These three do the same job and are the closest to it, compared on what each vendor publishes.
Otter.ai
Sembly keeps the meeting video, a feature Otter lacks, and transcribes 45 languages against Otter's 6. Otter has a free Basic plan; Sembly's free tier is a trial only, and its cheapest paid plan is $17 a month against Otter's $16.99. Sembly lets you opt out of AI training, while Otter trains on your data with no opt-out. Both include AI in full on the cheapest paid plan and track talk time.
Pick Otter.ai if you want a genuine free plan with no trial limits.
Pick Sembly if you need more languages or want to opt out of training.
Fireflies.ai
Fireflies cuts and shares clips; Sembly does not have that feature. Fireflies has a free plan, while Sembly's no-cost tier is a trial, though Sembly's cheapest paid plan is $17 a month against Fireflies at $18. Sembly includes its AI in full on that plan; Fireflies caps AI credits at 20 a seat on its cheapest paid tier. Fireflies does not train on your data at all, while Sembly trains on your data unless you opt out.
Pick Fireflies.ai if you want clips cut from meetings and a genuine free plan.
Pick Sembly if you want unlimited AI included without watching a credit cap.
Avoma
Sembly can keep your data in the EU, while Avoma cannot, its subprocessors all based in the US. Avoma transcribes 70 languages against Sembly's 45 and lets you cut and share clips, a feature Sembly lacks. Sembly's cheapest paid plan is $17 a month against Avoma's $29. Neither has a free plan, only a trial, and both include AI in full on the cheapest paid tier.
Pick Avoma if you need more languages transcribed and clips you can share.
Pick Sembly if you want a cheaper plan that can keep data in the EU.
Frequently Asked Questions
How much does Sembly cost?
There is no persistent free plan, only a Free Trial limited to 1 meeting hour. Paid plans start at Basic for $17 a month ($10 a month billed annually) for a single user, then Pro at $29 a month ($20 a month billed annually) per user and MAX at $39 a month ($30 a month billed annually) per user.
What AI features come with the cheapest paid plan?
Basic already includes AI notes, tasks and basic AI chat, metered by 2,500 credits a month. Video capture, custom note templates and multi-meeting AI chat require Pro or above.
What does Sembly do with a meeting once it's captured?
Sembly turns captured meetings into notes, tasks and, using its AI credits, branded client deliverables such as proposals, decks and case studies. Notes can also be pushed directly to a connected CRM such as Salesforce or HubSpot.
Does Sembly train on my meetings?
Enterprise customers are excluded from AI model training by default. Every other plan can opt out of training as well.
