Looka is an AI logo generator that turns your business name plus chosen style, color and symbol preferences into a set of logo options, then extends the result into a full kit of branded templates. Whether it suits you comes down to whether a one-time logo purchase is enough on its own, or whether you also want the annual Brand Kit subscription for ongoing business cards, social posts and letterheads.
What is Looka?
Looka is made by Looka Inc, based in Toronto, Canada. The tool previously went under the name Logojoy. It runs in the browser only; there's no native app.
What Looka gives you
You start with your company name and pick style, color and symbol preferences, and Looka's AI generates logo options from those choices rather than from a written prompt. Logos can be downloaded as PNG, SVG or PDF files, though the cheapest package leaves you with a single low-resolution PNG only. Buy the Premium Logo Package or a Brand Kit Subscription instead and you get the vector files plus unlimited edits to the design after purchase.
Full ownership of the finished logo passes to you once you buy it. Looka notes that this ownership covers the logo as a whole rather than individual elements, such as symbols, that are shared across its library.
Working with other people
Looka's brand kit is the main way it extends beyond a single logo: once purchased, your logo's colors and fonts carry into more than 300 templates for business cards, social posts, letterheads, email signatures and brand guidelines, and the Brand Kit Web Subscription plan adds an AI-generated website on top. There's no API and no third-party integrations, and the tool runs in the browser only.
Looka pricing: what each plan gives
The Basic Logo Package costs $35 once and gives you a single low-resolution PNG file. The Premium Logo Package costs $72 once and adds the vector SVG and PDF files, plus unlimited edits after purchase.
The Brand Kit Subscription is billed annually at $96 a year, working out to $8 a month, and unlocks the full set of Brand Kit templates. The Brand Kit Web Subscription is billed annually at $129 a year, about $10.75 a month, and adds an AI-generated website on top. There's no free trial, and no free plan that lets you keep a usable file without paying; designing and previewing logos is free, but downloading one always requires a purchase.
Privacy and support
Looka names no SOC 2 or similar security certification and doesn't mention GDPR. There's no single sign-on option. Commercial use of a purchased logo is permitted. Support is available by live chat, email and a help center.
Who Looka suits
Looka suits someone who wants a logo built from a guided set of choices rather than a blank canvas, and who's happy to buy either a one-time package or an annual Brand Kit subscription for ongoing branded templates. It also suits anyone who wants their finished logo to double as business cards, social posts, letterheads and email signatures without redoing the branding for each one.
It suits less well anyone who wants print-ready vector files on the smallest budget, since the cheapest $35 package includes only a low-resolution PNG. Anyone needing to register a trademark will need to go elsewhere for that too, since Looka points customers to their own country's trademark office rather than offering that service itself.
How Looka compares
Looka scores 6.8 out of 10 among the AI logo makers we rate. These three do the same job and are the closest to it, compared on what each vendor publishes.
Brandmark Logo Maker
Brandmark keeps you editing with a conversational, chat style AI you can keep nudging after the first draft, where Looka steps you through a guided picker for name, style, colors and symbol instead. Both price their cheapest one-time package at $35 and both deliver 3 export formats. Looka's brand kit runs to 6 assets against Brandmark's 4, and Looka gives you 3 support channels to Brandmark's 1. Neither offers AI photo editing or a free plan.
Pick Brandmark Logo Maker if you want to keep refining the design with typed instructions instead of preset options.
Pick Looka if you want a wider brand kit and more ways to get support.
Design.com
Design.com generates a full logo straight from a typed prompt and layers in its own AI photo editing tools, features Looka does not offer; Looka instead steps you through a guided picker for name, style, colors and symbol. Design.com's cheapest one-time package runs $145 against Looka's $35, and Design.com delivers 6 export formats to Looka's 3. Looka's package folds in a brand kit that Design.com's does not include. Both let you keep making changes to the logo after you buy.
Pick Design.com if you want more export formats and AI photo editing built in.
Pick Looka if you want a lower one-time price with a brand kit included.
Turbologo
Turbologo and Looka work much the same way: both step you through a guided picker for name, style, colors and symbol, both include a brand kit, and both cap out at 3 export formats with no AI photo editing. What separates them is trust and reach. Turbologo states GDPR compliance, where Looka does not, and Turbologo runs its interface in 9 languages. Turbologo's cheapest package is $19.99 against Looka's $35, and neither offers a free plan.
Pick Turbologo if you want stated GDPR compliance and an interface in several languages.
Pick Looka if you want an ongoing brand kit subscription rather than a single purchase.
Frequently Asked Questions
Does Looka have a free plan?
No. Designing and previewing logo options costs nothing, but there's no free tier that lets you keep a downloadable logo file. Every option, from the one-time Basic Logo Package to a Brand Kit Subscription, requires payment.
What does Looka cost?
The Basic Logo Package is a one-time $35 payment for a single low-resolution file. The Premium Logo Package is a one-time $72 payment that adds vector formats. The Brand Kit Subscription runs $96 a year, and the Brand Kit Web Subscription, which adds a website, runs $129 a year.
Does Looka generate logos from a written prompt?
No. You choose your company name along with style, color and symbol preferences, and Looka's AI generates logo options from those choices rather than from a freeform written prompt.
Do you own the logo you buy from Looka?
Yes, full ownership of the finished logo passes to you after purchase, and commercial use is permitted. Looka notes that this covers the logo as a whole rather than individual elements, such as symbols, that are shared across its library.
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