Brandmark Logo Maker vs Looka
Looka scores 6.8 to Brandmark Logo Maker's 6.7 among the AI logo makers we rate, and is the better pick for 2 of the 5 kinds of buyer below.
Looka wins, 6.8 to 6.7
Looka builds your logo through a guided picker for name, style, colors and symbol, while Brandmark keeps you editing with a conversational, chat style AI you can keep nudging after the first draft. Both charge $35 for their cheapest one-time package and both hand over 3 export formats. Looka backs its logo with 6 brand assets against Brandmark's 4, and offers 3 support channels to Brandmark's 1. Neither includes AI photo editing, and neither has a free plan.
Pick Brandmark Logo Maker if you'd rather type out changes than click through a style picker.
Pick Looka if you want a wider brand kit and more ways to reach support.
Best for
Who each one suits, decided on the criteria that matter to that buyer and the checked facts where the two differ.
- Brand assets built from the logo: 6 brand assets against 4 brand assets
- Generates a whole design from a prompt: Brandmark Logo Maker yes, Looka no
- Ways to reach support: 3 support channels against 1 support channels
How they score
Both are scored the same way, against the other AI logo makers we rate, from facts on each vendor's own pages. Looka leads on 2 of 5 criteria.
Where they differ
Every point where the two vendors' published facts disagree, with a link to where each fact was read. "Not published" means the vendor does not say either way.
Where they match (12)
Pricing, plan by plan
Every plan each vendor publishes, monthly and yearly where both are offered.
Brandmark Logo Maker
Looka
Pros and cons
From each tool's full review, written from the same checked facts.
Brandmark Logo Maker
- Brandmark lets you generate unlimited logo options for free, with no account needed until you buy.
- A chat-style prompt lets you ask the AI to change the icon's container shape, text color or layout, and it applies the edit directly.
- Every paid package, including the $35 Basic tier, includes vector SVG and PDF files alongside PNG.
- The purchased logo comes with full copyright, cleared for both commercial and personal use.
- The Designer and Enterprise packages add a full brand kit: business cards, social designs, a one-page website and brand guidelines.
- Unlimited design revisions are included with the Designer package.
- Every package is a single, one-time payment; there's no ongoing subscription.
- There's no free plan that lets you keep a downloadable logo; you can only design for free, not export without paying.
- No free trial exists for the paid packages.
- Support is limited to a single email address, with no live chat or help center.
- Brandmark doesn't offer a trademark search or registration service.
- No API is available.
- Brandmark names no SOC 2 or similar security certification.
- There's no AI photo-editing feature, such as background removal, beyond the logo icon itself.
Looka
- Looka's AI generates logo options from your business name plus chosen style, color and symbol preferences, and you can keep adjusting the result before you buy.
- The Premium Logo Package and both Brand Kit plans include vector SVG and PDF files alongside PNG, suited to printing and resizing.
- Once purchased, the logo is fully owned by you and can be used commercially.
- The Premium Logo Package and Brand Kit Subscription both include unlimited edits to the logo after purchase.
- A Brand Kit Subscription turns the logo into more than 300 branded templates covering business cards, social posts, letterheads, email signatures and brand guidelines.
- The Brand Kit Web Subscription plan adds an AI-generated website built from the same brand.
- Support is available by live chat and email, plus a help center.
- There's no free plan that lets you keep a usable logo file; every option, one-time or subscription, requires payment.
- No free trial is offered for the Brand Kit subscriptions.
- The cheapest Basic Logo Package gives you only a single low-resolution PNG, with no vector formats or unlimited edits.
- Looka doesn't offer a trademark search or registration service, pointing you to your country's trademark office instead.
- No API is available for connecting Looka to other tools.
- Looka names no SOC 2 or similar security certification.
- There's no AI photo-editing feature, such as background removal, beyond logo-specific customization.
Brandmark Logo Maker vs Looka: common questions
Which is better, Brandmark Logo Maker or Looka?
Looka scores 6.8 and Brandmark Logo Maker 6.7 out of 10 among the AI logo makers we rate. Looka is ahead on what you get and support and reach. Brandmark Logo Maker is ahead on files and rights.
Is Brandmark Logo Maker or Looka cheaper?
Brandmark Logo Maker's cheapest paid plan is $35 one-time, Basic and Looka's is $35 (Basic Logo Package, one-time). Compare what each plan includes below before going on price alone.
Do Brandmark Logo Maker and Looka have a free plan?
Neither has a free plan.
What can Brandmark Logo Maker do that Looka cannot?
On the facts both vendors publish: generates a whole design from a prompt.
