Head-to-head · facts checked 13 Sept 2026
Salesforce vs Workato
Salesforce uniquely has 6 features · Workato uniquely has 6 features.
From
Not publicly stated
Free plan
Yes
The verdict
Salesforce or Workato?
Section 01
Pricing, plan by plan
Every plan each vendor publishes, monthly and yearly where both are offered.
Salesforce
Free
Free
Free Suite CRM tier at no cost per user per month
Starter Suite
$25/user/mo
Turnkey AI + CRM; automate sales, marketing, and service. Billed monthly or annually.
Pro Suite
$100/user/mo
Advanced automation and deeper customisation. Billed annually. Contract required.
Sales Cloud Enterprise
$175/user/mo
Advanced Pipeline Management, Opportunity Scoring, Unlimited Web APIs, Agentforce. Billed annually.
Service Cloud Enterprise
$175/user/mo
AI for Customer Service, Self-Service Help Center, Workflow Automation. Billed annually.
Marketing Cloud Next Growth Edition
$1,500/org/mo
Agentforce Campaign Creation, Multi-Channel Journeys, Forms and Landing Pages. Billed annually.
Commerce Cloud B2B Growth Edition
Custom
6 B2B Shop Fronts, Order Management Lite, Analytics, Automation & Segmentation.
Slack Business+
$15/user/yr
SAML-based Single Sign-on, Critical Security Features, Advanced AI and Salesforce Integrations. Billed annually.
Workato
Free
Free
50K one-time credits
Pro - 2.5k credits
$75/mo
2.5k credits/month
Pro - 3.5k credits
$100/mo
3.5k credits/month
Pro - 10k credits
$275/mo
10k credits/month
Pro - 30k credits
$780/mo
30k credits/month
Pro - 50k credits
$1,250/mo
50k credits/month
Enterprise
Custom
Custom pricing available
For everything else about each tool, read the full Salesforce review and Workato review.
Side by side
| Company | ||
| Founded | 1999 | 2013 |
| HQ | San Francisco, USA | Palo Alto, California |
| AI model | Einstein AI (Proprietary) + integrated LLMs | Proprietary (AI by Workato) + multi-model routing via AI Gateway |
| User base | 150,000+ companies | 12,000+ global customers |
| Platforms | Web, iOS, Android, Windows Desktop | Web |
| Languages | 30+ | 25+ |
| Pricing | ||
| Pricing model | Subscription | Custom |
| Free plan | Yes | Yes |
| Free trial | Yes | No |
| Starting price | $25/user/mo | — |
| Enterprise | $175/user/mo | Custom pricing |
| Refund policy | No standard public refund policy; contract-based terms | Workato does not publish a general self-service refund policy, although limited refund provisions appear in its Terms of Service. |
| All plans | Free — Free Starter Suite — $25/user/mo Pro Suite — $100/user/mo Sales Cloud Enterprise — $175/user/mo Service Cloud Enterprise — $175/user/mo Marketing Cloud Next Growth Edition — $1,500/org/mo Commerce Cloud B2B Growth Edition — Custom Slack Business+ — $15/user/yr | Free — Free Pro - 2.5k credits — $75/mo Pro - 3.5k credits — $100/mo Pro - 10k credits — $275/mo Pro - 30k credits — $780/mo Pro - 50k credits — $1,250/mo Enterprise — Custom |
| Positioning | ||
| Best for | Small to large businesses needing AI-powered CRM with sales, marketing, and service automation | Teams scaling and operationalizing AI-powered workflows across the enterprise |
| Differentiator | Turnkey AI with Employee Agent, built-in sales flows, AppExchange ecosystem, and deep customisation | Enterprise-grade AI agents and workflow orchestration with 10,000+ app integrations and low-code interface |
| Competitors | HubSpot, Microsoft Dynamics 365, SAP CRM, Zoho CRM, ServiceNow | MuleSoft, Boomi, Microsoft Power Automate, Zapier, Tray.io |
| Features | ||
| 10,000+ App & System Integrations | — | ✓ |
| AI Assistant | ✓ | — |
| API Management | — | ✓ |
| E Commerce Storefront | ✓ | — |
| Email Marketing | ✓ | — |
| Enterprise MCP & AI Agents | — | ✓ |
| Lead & Opportunity Management | ✓ | — |
| Low Code Apps | — | ✓ |
| Real Time Chat | ✓ | — |
| Real Time Data & Event Orchestration | — | ✓ |
| Sales Quoting & Forecasting | ✓ | — |
| Workflow Orchestration | — | ✓ |
| AI Agents | ✓ | ✓ |
| API Webhooks | ✓ | ✓ |
| Conditional Logic | ✓ | ✓ |
| Custom Code | ✓ | ✓ |
| Data Transform | ✓ | ✓ |
| Error Handling | ✓ | ✓ |
| Execution Logs | ✓ | ✓ |
| Human in Loop | ✓ | ✓ |
| Num Integrations | 3,000+ via AppExchange | 14,000+ applications (1,200+ pre-built connectors included out-of-the-box) |
| Scheduled Runs | ✓ | ✓ |
| Team Features | ✓ | ✓ |
| Trigger Types | webhook / schedule / record change / email / API event / user action / platform event | webhook / schedule / event triggers / API calls / real-time business event triggers |
| Visual Builder | ✓ | ✓ |
| Integrations | ||
| API Access | ✓ | ✓ |
| Google Workspace | ✓ | ✓ |
| Key Integrations | Slack, Google Workspace, MuleSoft, SAP, Microsoft Teams | Salesforce, SAP, Slack, ServiceNow, Workday |
| Openai Integration | ✓ | ✓ |
| Slack | ✓ | ✓ |
| Webhook Support | ✓ | ✓ |
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