Salesforce vs Workato
Salesforce uniquely has 6 features · Workato uniquely has 6 features.
| Salesforce | Workato | |
|---|---|---|
| Company | ||
| Founded | 1999 | 2013 |
| HQ | San Francisco, USA | Palo Alto, California |
| AI model | Einstein AI (Proprietary) + integrated LLMs | Proprietary (AI by Workato) + multi-model routing via AI Gateway |
| User base | 150,000+ companies | 12,000+ global customers |
| Platforms | Web, iOS, Android, Windows Desktop | Web |
| Languages | 30+ | 25+ |
| Pricing | ||
| Pricing model | Subscription | Custom |
| Free plan | Yes | Yes |
| Free trial | Yes | No |
| Starting price | $25/user/mo | $100/mo |
| Enterprise | $175/user/mo | Custom pricing |
| Refund policy | No standard public refund policy; contract-based terms | Workato does not publish a general self-service refund policy, although limited refund provisions appear in its Terms of Service. |
| All plans | Starter Suite$25/user/moPro Suite$100/user/moSales Cloud Enterprise$175/user/moService Cloud Enterprise$175/user/moMarketing Cloud Next Growth Edition$1,500/org/moCommerce Cloud B2B Growth EditionCustomSlack Business+$15/user/yr | FreeFreePro - 2.5k credits$75/monthPro - 3.5k credits$100/monthPro - 10k credits$275/monthPro - 30k credits$780/monthPro - 50k credits$1250/monthEnterpriseCustom |
| Positioning | ||
| Best for | Small to large businesses needing AI-powered CRM with sales, marketing, and service automation | Teams scaling and operationalizing AI-powered workflows across the enterprise |
| Differentiator | Turnkey AI with Employee Agent, built-in sales flows, AppExchange ecosystem, and deep customisation | Enterprise-grade AI agents and workflow orchestration with 10,000+ app integrations and low-code interface |
| Competitors | HubSpot, Microsoft Dynamics 365, SAP CRM, Zoho CRM, ServiceNow | MuleSoft, Boomi, Microsoft Power Automate, Zapier, Tray.io |
| Features | ||
| 10,000+ App & System Integrations | — | ✓ |
| AI Assistant | ✓ | — |
| API Management | — | ✓ |
| E Commerce Storefront | ✓ | — |
| Email Marketing | ✓ | — |
| Enterprise Mcp & AI Agents | — | ✓ |
| Lead & Opportunity Management | ✓ | — |
| Low Code Apps | — | ✓ |
| Real Time Chat | ✓ | — |
| Real Time Data & Event Orchestration | — | ✓ |
| Sales Quoting & Forecasting | ✓ | — |
| Workflow Orchestration | — | ✓ |
| AI Agents | ✓ | ✓ |
| API Webhooks | ✓ | ✓ |
| Conditional Logic | ✓ | ✓ |
| Custom Code | ✓ | ✓ |
| Data Transform | ✓ | ✓ |
| Error Handling | ✓ | ✓ |
| Execution Logs | ✓ | ✓ |
| Human in Loop | ✓ | ✓ |
| Num Integrations | 3,000+ via AppExchange | 14,000+ applications (1,200+ pre-built connectors included out-of-the-box) |
| Scheduled Runs | ✓ | ✓ |
| Team Features | ✓ | ✓ |
| Trigger Types | webhook / schedule / record change / email / API event / user action / platform event | webhook / schedule / event triggers / API calls / real-time business event triggers |
| Visual Builder | ✓ | ✓ |
| Integrations | ||
| API Access | ✓ | ✓ |
| Google Workspace | ✓ | ✓ |
| Key Integrations | Slack, Google Workspace, MuleSoft, SAP, Microsoft Teams | Salesforce, SAP, Slack, ServiceNow, Workday |
| Openai Integration | ✓ | ✓ |
| Slack | ✓ | ✓ |
| Webhook Support | ✓ | ✓ |