Retool vs Salesforce
Retool uniquely has 6 features · Salesforce uniquely has 6 features.
| Retool | Salesforce | |
|---|---|---|
| Company | ||
| Founded | 2017 | 1999 |
| HQ | San Francisco, USA | San Francisco, USA |
| AI model | Proprietary (AppGen) + OpenAI/Anthropic integrations | Einstein AI (Proprietary) + integrated LLMs |
| User base | 10,000+ teams | 150,000+ companies |
| Platforms | Cloud, Self-host | Web, iOS, Android, Windows Desktop |
| Languages | English primary; multi-language UI support | 30+ |
| Pricing | ||
| Pricing model | Freemium | Subscription |
| Free plan | Yes | Yes |
| Free trial | Yes | Yes |
| Starting price | $12/mo | $25/user/mo |
| Enterprise | Flexible/custom pricing | $175/user/mo |
| Refund policy | — | No standard public refund policy; contract-based terms |
| All plans | Team$12/mo per builder + $7/mo per internal userBusiness$65/mo per builder + $18/mo per internal userEnterpriseCustom | Starter Suite$25/user/moPro Suite$100/user/moSales Cloud Enterprise$175/user/moService Cloud Enterprise$175/user/moMarketing Cloud Next Growth Edition$1,500/org/moCommerce Cloud B2B Growth EditionCustomSlack Business+$15/user/yr |
| Positioning | ||
| Best for | Developers and teams building internal tools and workflows | Small to large businesses needing AI-powered CRM with sales, marketing, and service automation |
| Differentiator | Retool self-hosting requires substantial infrastructure knowledge; production deployments now use Kubernetes and Helm, while Docker is limited to non-production environments. | Turnkey AI with Employee Agent, built-in sales flows, AppExchange ecosystem, and deep customisation |
| Competitors | Appsmith, Budibase, Internal.io, Airplane, Glide, Power Apps | HubSpot, Microsoft Dynamics 365, SAP CRM, Zoho CRM, ServiceNow |
| Features | ||
| AI Assistant | — | ✓ |
| AI Credits Included | ✓ | — |
| Audit Logging | ✓ | — |
| Custom Branding | ✓ | — |
| E Commerce Storefront | — | ✓ |
| Email Marketing | — | ✓ |
| Lead & Opportunity Management | — | ✓ |
| Real Time Chat | — | ✓ |
| Sso (Saml/Openid) | ✓ | — |
| Sales Quoting & Forecasting | — | ✓ |
| Unlimited Workflows | ✓ | — |
| White Labeling | ✓ | — |
| AI Agents | ✓ | ✓ |
| API Webhooks | ✓ | ✓ |
| Conditional Logic | ✓ | ✓ |
| Custom Code | ✓ | ✓ |
| Data Transform | ✓ | ✓ |
| Error Handling | ✓ | ✓ |
| Execution Logs | ✓ | ✓ |
| Human in Loop | ✓ | ✓ |
| Num Integrations | 100+ (databases, REST APIs, GraphQL, Stripe, Salesforce, and many more) | 3,000+ via AppExchange |
| Scheduled Runs | ✓ | ✓ |
| Team Features | ✓ | ✓ |
| Trigger Types | webhook / schedule / app event / API / platform triggers (Enterprise) | webhook / schedule / record change / email / API event / user action / platform event |
| Visual Builder | ✓ | ✓ |
| Integrations | ||
| API Access | ✓ | ✓ |
| Google Workspace | ✓ | ✓ |
| Key Integrations | PostgreSQL, REST API, Stripe, Salesforce, Google Sheets | Slack, Google Workspace, MuleSoft, SAP, Microsoft Teams |
| Openai Integration | ✓ | ✓ |
| Slack | ✓ | ✓ |
| Webhook Support | ✓ | ✓ |