Salesforce vs Zapier
Salesforce uniquely has 6 features · Zapier uniquely has 6 features.
| Salesforce | Zapier | |
|---|---|---|
| Company | ||
| Founded | 1999 | 2011 |
| HQ | San Francisco, USA | San Francisco, USA |
| AI model | Einstein AI (Proprietary) + integrated LLMs | Multiple — OpenAI, Anthropic, Google Gemini, and others via integrations |
| User base | 150,000+ companies | 8M+ users |
| Platforms | Web, iOS, Android, Windows Desktop | Web, iOS, Android, Chrome Extension |
| Languages | 30+ | English (primary), with multi-language app support |
| Pricing | ||
| Pricing model | Subscription | Freemium |
| Free plan | Yes | Yes |
| Free trial | Yes | Yes |
| Starting price | $25/user/mo | $29.99/mo |
| Enterprise | $175/user/mo | Contact for pricing |
| Refund policy | No standard public refund policy; contract-based terms | Generally non-refundable, subject to limited exceptions in legal terms |
| All plans | Starter Suite$25/user/moPro Suite$100/user/moSales Cloud Enterprise$175/user/moService Cloud Enterprise$175/user/moMarketing Cloud Next Growth Edition$1,500/org/moCommerce Cloud B2B Growth EditionCustomSlack Business+$15/user/yr | Free$0/moProfessional$29.99/mo (up to $5,099/mo)Team$103.50/mo (up to $5,999/mo)EnterpriseCustom |
| Positioning | ||
| Best for | Small to large businesses needing AI-powered CRM with sales, marketing, and service automation | Workflow automation and AI-powered system building |
| Differentiator | Turnkey AI with Employee Agent, built-in sales flows, AppExchange ecosystem, and deep customisation | Zapier combines 9,000+ app integrations with native AI agents, chatbots, MCP connectivity, and an enterprise-grade platform—all in one no-code automation layer. |
| Competitors | HubSpot, Microsoft Dynamics 365, SAP CRM, Zoho CRM, ServiceNow | Make (Integromat), n8n, Workato, Tray.io, Microsoft Power Automate |
| Features | ||
| AI Assistant | ✓ | — |
| AI Fields | — | ✓ |
| E Commerce Storefront | ✓ | — |
| Email Marketing | ✓ | — |
| Lead & Opportunity Management | ✓ | — |
| Multi Step Zap Workflows | — | ✓ |
| Real Time Chat | ✓ | — |
| Saml Sso | — | ✓ |
| Sales Quoting & Forecasting | ✓ | — |
| Shared App Connections | — | ✓ |
| Webhooks | — | ✓ |
| Zapier Copilot | — | ✓ |
| AI Agents | ✓ | ✓ |
| API Webhooks | ✓ | ✓ |
| Conditional Logic | ✓ | ✓ |
| Custom Code | ✓ | ✓ |
| Data Transform | ✓ | ✓ |
| Error Handling | ✓ | ✓ |
| Execution Logs | ✓ | ✓ |
| Human in Loop | ✓ | ✓ |
| Num Integrations | 3,000+ via AppExchange | 9,000+ |
| Scheduled Runs | ✓ | ✓ |
| Team Features | ✓ | ✓ |
| Trigger Types | webhook / schedule / record change / email / API event / user action / platform event | Webhook / Schedule / Email / App events / Form submissions / Table updates / HTTP polling |
| Visual Builder | ✓ | ✓ |
| Integrations | ||
| API Access | ✓ | ✓ |
| Google Workspace | ✓ | ✓ |
| Key Integrations | Slack, Google Workspace, MuleSoft, SAP, Microsoft Teams | Slack, Salesforce, HubSpot CRM, Google Workspace, Microsoft Office 365 |
| Openai Integration | ✓ | ✓ |
| Slack | ✓ | ✓ |
| Webhook Support | ✓ | ✓ |