Head-to-head · facts checked 26 Sept 2026
Salesforce vs Zapier
Salesforce uniquely has 6 features · Zapier uniquely has 6 features.
From
$29.99/mo
Free plan
Yes
The verdict
Salesforce or Zapier?
Section 01
Pricing, plan by plan
Every plan each vendor publishes, monthly and yearly where both are offered.
Salesforce
Free
Free
Free Suite CRM tier at no cost per user per month
Starter Suite
$25/user/mo
Turnkey AI + CRM; automate sales, marketing, and service. Billed monthly or annually.
Pro Suite
$100/user/mo
Advanced automation and deeper customisation. Billed annually. Contract required.
Sales Cloud Enterprise
$175/user/mo
Advanced Pipeline Management, Opportunity Scoring, Unlimited Web APIs, Agentforce. Billed annually.
Service Cloud Enterprise
$175/user/mo
AI for Customer Service, Self-Service Help Center, Workflow Automation. Billed annually.
Marketing Cloud Next Growth Edition
$1,500/org/mo
Agentforce Campaign Creation, Multi-Channel Journeys, Forms and Landing Pages. Billed annually.
Commerce Cloud B2B Growth Edition
Custom
6 B2B Shop Fronts, Order Management Lite, Analytics, Automation & Segmentation.
Slack Business+
$15/user/yr
SAML-based Single Sign-on, Critical Security Features, Advanced AI and Salesforce Integrations. Billed annually.
Zapier
Free
Free
100 tasks/month, two-step Zaps, unlimited workflows, Tables, Forms, Zapier Copilot
Professional
$29.99/mo · $239.88/yr
Multi-step Zaps, unlimited premium apps, webhooks, AI fields, email & live chat support, conditional form logic Scales up to $5,099/mo ($40,668/yr) with usage.
Team
$103.50/mo · $828/yr
25 users, shared Zap workflows and folders, shared app connections, SAML SSO, priority support Scales up to $5,999/mo ($47,988/yr) with usage.
Enterprise
Custom
Unlimited users, advanced admin permissions, annual task limits, observability, Technical Account Manager, advanced deployment options
For everything else about each tool, read the full Salesforce review and Zapier review.
Side by side
| Company | ||
| Founded | 1999 | 2011 |
| HQ | San Francisco, USA | San Francisco, USA |
| AI model | Einstein AI (Proprietary) + integrated LLMs | Multiple — OpenAI, Anthropic, Google Gemini, and others via integrations |
| User base | 150,000+ companies | 8M+ users |
| Platforms | Web, iOS, Android, Windows Desktop | Web, iOS, Android, Chrome Extension |
| Languages | 30+ | English (primary), with multi-language app support |
| Pricing | ||
| Pricing model | Subscription | Freemium |
| Free plan | Yes | Yes |
| Free trial | Yes | Yes |
| Starting price | $25/user/mo | $29.99/mo |
| Enterprise | $175/user/mo | Contact for pricing |
| Refund policy | No standard public refund policy; contract-based terms | Generally non-refundable, subject to limited exceptions in legal terms |
| All plans | Free — Free Starter Suite — $25/user/mo Pro Suite — $100/user/mo Sales Cloud Enterprise — $175/user/mo Service Cloud Enterprise — $175/user/mo Marketing Cloud Next Growth Edition — $1,500/org/mo Commerce Cloud B2B Growth Edition — Custom Slack Business+ — $15/user/yr | Free — Free Professional — $29.99/mo Team — $103.50/mo Enterprise — Custom |
| Positioning | ||
| Best for | Small to large businesses needing AI-powered CRM with sales, marketing, and service automation | Workflow automation and AI-powered system building |
| Differentiator | Turnkey AI with Employee Agent, built-in sales flows, AppExchange ecosystem, and deep customisation | Zapier combines 9,000+ app integrations with native AI agents, chatbots, MCP connectivity, and an enterprise-grade platform, all in one no-code automation layer. |
| Competitors | HubSpot, Microsoft Dynamics 365, SAP CRM, Zoho CRM, ServiceNow | Make (Integromat), n8n, Workato, Tray.io, Microsoft Power Automate |
| Features | ||
| AI Assistant | ✓ | — |
| AI Fields | — | ✓ |
| E Commerce Storefront | ✓ | — |
| Email Marketing | ✓ | — |
| Lead & Opportunity Management | ✓ | — |
| Multi Step Zap Workflows | — | ✓ |
| Real Time Chat | ✓ | — |
| Saml SSO | — | ✓ |
| Sales Quoting & Forecasting | ✓ | — |
| Shared App Connections | — | ✓ |
| Webhooks | — | ✓ |
| Zapier Copilot | — | ✓ |
| AI Agents | ✓ | ✓ |
| API Webhooks | ✓ | ✓ |
| Conditional Logic | ✓ | ✓ |
| Custom Code | ✓ | ✓ |
| Data Transform | ✓ | ✓ |
| Error Handling | ✓ | ✓ |
| Execution Logs | ✓ | ✓ |
| Human in Loop | ✓ | ✓ |
| Num Integrations | 3,000+ via AppExchange | 9,000+ |
| Scheduled Runs | ✓ | ✓ |
| Team Features | ✓ | ✓ |
| Trigger Types | webhook / schedule / record change / email / API event / user action / platform event | Webhook / Schedule / Email / App events / Form submissions / Table updates / HTTP polling |
| Visual Builder | ✓ | ✓ |
| Integrations | ||
| API Access | ✓ | ✓ |
| Google Workspace | ✓ | ✓ |
| Key Integrations | Slack, Google Workspace, MuleSoft, SAP, Microsoft Teams | Slack, Salesforce, HubSpot CRM, Google Workspace, Microsoft Office 365 |
| Openai Integration | ✓ | ✓ |
| Slack | ✓ | ✓ |
| Webhook Support | ✓ | ✓ |
Section 02
Salesforce vs Zapier: common questions
Is Salesforce or Zapier cheaper?
Salesforce's cheapest paid plan is $25/user/mo and Zapier's is $29.99/mo. Compare what each plan includes below before going on price alone.
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