Head-to-head · facts checked 13 Sept 2026
Make vs Salesforce
Salesforce uniquely has 6 features.
From
$10.59/mo — Core
Free plan
Yes — Free plan with 1
The verdict
Make or Salesforce?
Section 01
Pricing, plan by plan
Every plan each vendor publishes, monthly and yearly where both are offered.
Make
Core
$10.59/mo (up to $241.31/mo) · $108/yr (up to $2,185.96/yr)
10k credits/mo (up to 300,000 credits/mo); unlimited active scenarios, Make API access
Pro
$18.82/mo (up to $5,660.47/mo) · $192/yr (up to $57,736/yr)
10k credits/mo (up to 8 million credits/mo); priority execution, custom variables, full-text log search
Teams
$34.12/mo (up to $9,683.59/mo) · $348/yr (up to $98,772/yr)
10k credits/mo (up to 8 million credits/mo); teams and team roles, create and share scenario templates
Enterprise
Custom
Custom pricing; custom functions, enterprise app integrations, 24/7 support, overage protection
Salesforce
Starter Suite
$25/user/mo
Turnkey AI + CRM; automate sales, marketing, and service. Billed monthly or annually.
Pro Suite
$100/user/mo
Advanced automation and deeper customisation. Billed annually. Contract required.
Sales Cloud Enterprise
$175/user/mo
Advanced Pipeline Management, Opportunity Scoring, Unlimited Web APIs, Agentforce. Billed annually.
Service Cloud Enterprise
$175/user/mo
AI for Customer Service, Self-Service Help Centre, Workflow Automation. Billed annually.
Marketing Cloud Next Growth Edition
$1,500/org/mo
Agentforce Campaign Creation, Multi-Channel Journeys, Forms and Landing Pages. Billed annually.
Commerce Cloud B2B Growth Edition
Custom
6 B2B Shop Fronts, Order Management Lite, Analytics, Automation & Segmentation.
Slack Business+
$15/user/yr
SAML-based Single Sign-on, Critical Security Features, Advanced AI and Salesforce Integrations. Billed annually.
Section 02
Pros and cons
From each tool's full review, written from the same checked facts.
Make
Pros
- The visual canvas builder lets users construct complex multi-step automation workflows without writing a single line of code.
- Routers, iterators, and aggregators enable branching, conditional logic, and array processing that most competing tools cannot handle.
- Real-time data flow visualization allows users to watch data move through each module as a scenario runs, making debugging more intuitive.
- Generous free plan includes 1,000 operations per month and two active scenarios, with paid plans starting at just $10.59 per month.
- Supports over 500,000 users and is considered a category fixture, not a fringe alternative to mainstream automation tools.
- Handles genuinely complicated, non-linear workflow logic that goes far beyond what linear automation tools like Zapier can manage.
- Consistently described by G2 reviewers as the most powerful no-code automation tool they have ever used.
Cons
- Steep learning curve means new users need significant time investment before they can use the platform effectively.
- The complexity of the interface can be overwhelming for users who only need simple, linear automations.
- The free plan is limited to just two active scenarios, which may not be sufficient for users with multiple automation needs.
- The rebrand from Integromat to Make in 2022 may cause confusion for users researching or referencing older documentation and tutorials.
- Enterprise pricing is custom and undisclosed, making it difficult for larger teams to budget without contacting sales.
- The platform's power comes with a trade-off: the same features that enable advanced workflows add friction for straightforward use cases.
Salesforce
Pros
- Flow Builder provides a comprehensive drag-and-drop workflow canvas that handles branching logic, record changes, scheduled runs, and API events with more completeness than most competitors.
- Einstein AI is embedded across sales, service, marketing, commerce, and IT workflows, providing an integrated AI layer throughout the entire platform.
- Agentforce enables teams to deploy autonomous AI agents that can handle tasks without waiting for human initiation, a genuinely differentiated capability.
- AppExchange offers 3,000+ integrations including Google Workspace, Slack, SAP, and Microsoft Teams, covering most enterprise stack needs.
- MuleSoft provides a powerful underlying integration layer for complex connectivity requirements beyond standard app connections.
- The platform supports multiple development approaches including Apex, JavaScript for Lightning Web Components, and Python via MuleSoft for advanced customization.
- Broad trigger types allow automations to fire from webhooks, schedules, email events, record changes, or user actions, giving teams flexible orchestration options.
- With 25+ years of development, Salesforce covers the full enterprise lifecycle including sales, service, marketing, commerce, and IT workflows in a single platform.
Cons
- The platform requires dedicated admin resources to manage effectively, making it a poor fit for organizations without the staffing to support it.
- High budget requirements mean it is not financially accessible for smaller businesses or teams without enterprise-level spending power.
- The product has grown so complex that it is difficult to describe in a single sentence, suggesting significant onboarding and learning curve challenges.
- Not all 150,000+ customers are getting the same product, meaning feature availability varies significantly by tier and deployment type.
- Advanced customization requires knowledge of Apex, a proprietary Java-like language, creating vendor lock-in and specialist hiring dependencies.
- The sheer volume of integrations available does not guarantee the specific connectors a given team needs will be present or well-maintained.
- Organizations without a genuine end-to-end CRM need risk overpaying for capabilities they will never use.
Side by side
| Company | ||
| Founded | 2012 | 1999 |
| HQ | Prague, Czech Republic | San Francisco, USA |
| AI model | OpenAI GPT (via integration), proprietary orchestration | Einstein AI (Proprietary) + integrated LLMs |
| User base | 500K+ | 150,000+ companies |
| Platforms | Web | Web, iOS, Android, Windows Desktop |
| Languages | 25+ | 30+ |
| Pricing | ||
| Pricing model | Subscription | Subscription |
| Free plan | Yes — Free plan with 1,000 operations/month and 2 active scenarios | Yes |
| Free trial | Yes — Free plan available indefinitely | Yes |
| Starting price | $10.59/mo — Core | $25/user/mo |
| Enterprise | Custom | $175/user/mo |
| Refund policy | — | No standard public refund policy; contract-based terms |
| All plans | Core — $10.59/mo (up to $241.31/mo) Pro — $18.82/mo (up to $5,660.47/mo) Teams — $34.12/mo (up to $9,683.59/mo) Enterprise — Custom | Starter Suite — $25/user/mo Pro Suite — $100/user/mo Sales Cloud Enterprise — $175/user/mo Service Cloud Enterprise — $175/user/mo Marketing Cloud Next Growth Edition — $1,500/org/mo Commerce Cloud B2B Growth Edition — Custom Slack Business+ — $15/user/yr |
| Positioning | ||
| Best for | No-code/low-code automation builders, SMBs, agencies, and enterprises needing visual workflow automation | Small to large businesses needing AI-powered CRM with sales, marketing, and service automation |
| Differentiator | Make's visual drag-and-drop scenario builder with advanced data mapping, iterators, and routers provides unmatched flexibility for complex multi-step automations without code. | Turnkey AI with Employee Agent, built-in sales flows, AppExchange ecosystem, and deep customisation |
| Competitors | Zapier, n8n, Workato, Tray.io, Power Automate | HubSpot, Microsoft Dynamics 365, SAP CRM, Zoho CRM, ServiceNow |
| Features | ||
| AI Assistant | — | ✓ |
| E Commerce Storefront | — | ✓ |
| Email Marketing | — | ✓ |
| Lead & Opportunity Management | — | ✓ |
| Real Time Chat | — | ✓ |
| Sales Quoting & Forecasting | — | ✓ |
| AI Agents | ✓ | ✓ |
| API Webhooks | ✓ | ✓ |
| Conditional Logic | ✓ | ✓ |
| Custom Code | ✓ | ✓ |
| Data Transform | ✓ | ✓ |
| Error Handling | ✓ | ✓ |
| Execution Logs | ✓ | ✓ |
| Human in Loop | ✓ | ✓ |
| Num Integrations | 3,000+ | 3,000+ via AppExchange |
| Scheduled Runs | ✓ | ✓ |
| Team Features | ✓ | ✓ |
| Trigger Types | webhook / schedule / instant (real-time) / polling / email / RSS / watch | webhook / schedule / record change / email / API event / user action / platform event |
| Visual Builder | ✓ | ✓ |
| Integrations | ||
| API Access | ✓ | ✓ |
| Google Workspace | ✓ | ✓ |
| Key Integrations | OpenAI, Google Workspace, Slack, HubSpot, Airtable | Slack, Google Workspace, MuleSoft, SAP, Microsoft Teams |
| Openai Integration | ✓ | ✓ |
| Slack | ✓ | ✓ |
| Webhook Support | ✓ | ✓ |
Section 03
Make vs Salesforce: common questions
Is Make or Salesforce cheaper?
Make's cheapest paid plan is $10.59/mo — Core and Salesforce's is $25/user/mo. Compare what each plan includes below before going on price alone.
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