Make vs Salesforce
Salesforce uniquely has 6 features.
| Make | Salesforce | |
|---|---|---|
| Company | ||
| Founded | 2012 | 1999 |
| HQ | Prague, Czech Republic | San Francisco, USA |
| AI model | OpenAI GPT (via integration), proprietary orchestration | Einstein AI (Proprietary) + integrated LLMs |
| User base | 500K+ | 150,000+ companies |
| Platforms | Web | Web, iOS, Android, Windows Desktop |
| Languages | 25+ | 30+ |
| Pricing | ||
| Pricing model | Subscription | Subscription |
| Free plan | Yes — Free plan with 1,000 operations/month and 2 active scenarios | Yes |
| Free trial | Yes — Free plan available indefinitely | Yes |
| Starting price | $9/mo — Core | $25/user/mo |
| Enterprise | Custom | $175/user/mo |
| Refund policy | — | No standard public refund policy; contract-based terms |
| All plans | Core$10.59/mo (up to $241.31/mo)Pro$18.82/mo (up to $5,660.47/mo)Teams$34.12/mo (up to $9,683.59/mo)EnterpriseCustom | Starter Suite$25/user/moPro Suite$100/user/moSales Cloud Enterprise$175/user/moService Cloud Enterprise$175/user/moMarketing Cloud Next Growth Edition$1,500/org/moCommerce Cloud B2B Growth EditionCustomSlack Business+$15/user/yr |
| Positioning | ||
| Best for | No-code/low-code automation builders, SMBs, agencies, and enterprises needing visual workflow automation | Small to large businesses needing AI-powered CRM with sales, marketing, and service automation |
| Differentiator | Make's visual drag-and-drop scenario builder with advanced data mapping, iterators, and routers provides unmatched flexibility for complex multi-step automations without code. | Turnkey AI with Employee Agent, built-in sales flows, AppExchange ecosystem, and deep customisation |
| Competitors | Zapier, n8n, Workato, Tray.io, Power Automate | HubSpot, Microsoft Dynamics 365, SAP CRM, Zoho CRM, ServiceNow |
| Features | ||
| AI Assistant | — | ✓ |
| E Commerce Storefront | — | ✓ |
| Email Marketing | — | ✓ |
| Lead & Opportunity Management | — | ✓ |
| Real Time Chat | — | ✓ |
| Sales Quoting & Forecasting | — | ✓ |
| AI Agents | ✓ | ✓ |
| API Webhooks | ✓ | ✓ |
| Conditional Logic | ✓ | ✓ |
| Custom Code | ✓ | ✓ |
| Data Transform | ✓ | ✓ |
| Error Handling | ✓ | ✓ |
| Execution Logs | ✓ | ✓ |
| Human in Loop | ✓ | ✓ |
| Num Integrations | 1,800+ | 3,000+ via AppExchange |
| Scheduled Runs | ✓ | ✓ |
| Team Features | ✓ | ✓ |
| Trigger Types | webhook / schedule / instant (real-time) / polling / email / RSS / watch | webhook / schedule / record change / email / API event / user action / platform event |
| Visual Builder | ✓ | ✓ |
| Integrations | ||
| API Access | ✓ | ✓ |
| Google Workspace | ✓ | ✓ |
| Key Integrations | OpenAI, Google Workspace, Slack, HubSpot, Airtable | Slack, Google Workspace, MuleSoft, SAP, Microsoft Teams |
| Openai Integration | ✓ | ✓ |
| Slack | ✓ | ✓ |
| Webhook Support | ✓ | ✓ |