Head-to-head · facts checked 13 Sept 2026
Make vs Salesforce
Salesforce uniquely has 6 features.
From
$10.59/mo, Core
Free plan
Yes
The verdict
Make or Salesforce?
Section 01
Pricing, plan by plan
Every plan each vendor publishes, monthly and yearly where both are offered.
Make
Free
Free
1,000 operations a month, 2 active scenarios
Core
$10.59/mo · $108/yr
10k credits/mo (up to 300,000 credits/mo); unlimited active scenarios, Make API access Scales up to $241.31/mo ($2,185.96/yr) with usage.
Pro
$18.82/mo · $192/yr
10k credits/mo (up to 8 million credits/mo); priority execution, custom variables, full-text log search Scales up to $5,660.47/mo ($57,736/yr) with usage.
Teams
$34.12/mo · $348/yr
10k credits/mo (up to 8 million credits/mo); teams and team roles, create and share scenario templates Scales up to $9,683.59/mo ($98,772/yr) with usage.
Enterprise
Custom
Custom pricing; custom functions, enterprise app integrations, 24/7 support, overage protection
Salesforce
Free
Free
Free Suite CRM tier at no cost per user per month
Starter Suite
$25/user/mo
Turnkey AI + CRM; automate sales, marketing, and service. Billed monthly or annually.
Pro Suite
$100/user/mo
Advanced automation and deeper customisation. Billed annually. Contract required.
Sales Cloud Enterprise
$175/user/mo
Advanced Pipeline Management, Opportunity Scoring, Unlimited Web APIs, Agentforce. Billed annually.
Service Cloud Enterprise
$175/user/mo
AI for Customer Service, Self-Service Help Center, Workflow Automation. Billed annually.
Marketing Cloud Next Growth Edition
$1,500/org/mo
Agentforce Campaign Creation, Multi-Channel Journeys, Forms and Landing Pages. Billed annually.
Commerce Cloud B2B Growth Edition
Custom
6 B2B Shop Fronts, Order Management Lite, Analytics, Automation & Segmentation.
Slack Business+
$15/user/yr
SAML-based Single Sign-on, Critical Security Features, Advanced AI and Salesforce Integrations. Billed annually.
For everything else about each tool, read the full Make review and Salesforce review.
Side by side
| Company | ||
| Founded | 2012 | 1999 |
| HQ | Prague, Czech Republic | San Francisco, USA |
| AI model | OpenAI GPT (via integration), proprietary orchestration | Einstein AI (Proprietary) + integrated LLMs |
| User base | 500K+ | 150,000+ companies |
| Platforms | Web | Web, iOS, Android, Windows Desktop |
| Languages | 25+ | 30+ |
| Pricing | ||
| Pricing model | Subscription | Subscription |
| Free plan | Yes, Free plan with 1,000 operations/month and 2 active scenarios | Yes |
| Free trial | Yes — Free plan available indefinitely | Yes |
| Starting price | $10.59/mo, Core | $25/user/mo |
| Enterprise | Custom | $175/user/mo |
| Refund policy | — | No standard public refund policy; contract-based terms |
| All plans | Free — Free Core — $10.59/mo Pro — $18.82/mo Teams — $34.12/mo Enterprise — Custom | Free — Free Starter Suite — $25/user/mo Pro Suite — $100/user/mo Sales Cloud Enterprise — $175/user/mo Service Cloud Enterprise — $175/user/mo Marketing Cloud Next Growth Edition — $1,500/org/mo Commerce Cloud B2B Growth Edition — Custom Slack Business+ — $15/user/yr |
| Positioning | ||
| Best for | No-code/low-code automation builders, SMBs, agencies, and enterprises needing visual workflow automation | Small to large businesses needing AI-powered CRM with sales, marketing, and service automation |
| Differentiator | Make's visual drag-and-drop scenario builder with advanced data mapping, iterators, and routers provides unmatched flexibility for complex multi-step automations without code. | Turnkey AI with Employee Agent, built-in sales flows, AppExchange ecosystem, and deep customisation |
| Competitors | Zapier, n8n, Workato, Tray.io, Power Automate | HubSpot, Microsoft Dynamics 365, SAP CRM, Zoho CRM, ServiceNow |
| Features | ||
| AI Assistant | — | ✓ |
| E Commerce Storefront | — | ✓ |
| Email Marketing | — | ✓ |
| Lead & Opportunity Management | — | ✓ |
| Real Time Chat | — | ✓ |
| Sales Quoting & Forecasting | — | ✓ |
| AI Agents | ✓ | ✓ |
| API Webhooks | ✓ | ✓ |
| Conditional Logic | ✓ | ✓ |
| Custom Code | ✓ | ✓ |
| Data Transform | ✓ | ✓ |
| Error Handling | ✓ | ✓ |
| Execution Logs | ✓ | ✓ |
| Human in Loop | ✓ | ✓ |
| Num Integrations | 3,000+ | 3,000+ via AppExchange |
| Scheduled Runs | ✓ | ✓ |
| Team Features | ✓ | ✓ |
| Trigger Types | webhook / schedule / instant (real-time) / polling / email / RSS / watch | webhook / schedule / record change / email / API event / user action / platform event |
| Visual Builder | ✓ | ✓ |
| Integrations | ||
| API Access | ✓ | ✓ |
| Google Workspace | ✓ | ✓ |
| Key Integrations | OpenAI, Google Workspace, Slack, HubSpot, Airtable | Slack, Google Workspace, MuleSoft, SAP, Microsoft Teams |
| Openai Integration | ✓ | ✓ |
| Slack | ✓ | ✓ |
| Webhook Support | ✓ | ✓ |
Section 02
Make vs Salesforce: common questions
Is Make or Salesforce cheaper?
Make's cheapest paid plan is $10.59/mo, Core and Salesforce's is $25/user/mo. Compare what each plan includes below before going on price alone.
Keep comparing
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