Nobi is a conversational AI site search and support assistant for e-commerce, priced on a single $25-a-month base plan with metered overage for extra searches and messages. What decides whether it suits you is how much you value a chat-style search experience that remembers a shopper across visits, since that personalization is built into the base plan.
What is Nobi?
Nobi is made by Locusive, Inc., doing business as Nobi, incorporated in Delaware in the United States. It works with Shopify and other stores through a JavaScript snippet and a supplied product feed. Nobi has no listing on the Shopify App Store; it is installed with a couple of lines of JavaScript in a store's theme instead.
How Nobi search works
Nobi's semantic search reads what a shopper means rather than matching keywords, and always returns results by falling back to related products instead of a dead end. Merchants map catalog synonyms to a specific target, and a typeahead in the search bar suggests products and queries as a shopper types. Filters appear as a row of dropdowns generated from catalogue attributes such as color, size and material, and merchants can show or hide individual filter dropdowns.
Merchandising rules let a merchant pin bestsellers to the top, boost seasonal picks, bury or hide out-of-stock items, and set redirects. Search analytics cover performance metrics, zero-result gaps and which queries drive revenue. Nobi supports multiple languages for how it understands and responds to shoppers, and it remembers a visitor across sessions, adapting results to what that shopper looked at and discussed before. It does not offer visual search. There is no hard published ceiling on catalogue size; Shopify syncing is automatic under 25,000 products and needs a short custom setup above that.
Integrations and setup
Nobi connects to Shopify through automatic sync for catalogs under 25,000 products, and to other stores through a JavaScript snippet and an imported product feed. It integrates with Facebook Pixel and Google Tag Manager, and offers a public JavaScript API alongside an automatic MCP endpoint for AI agents. It has no webhooks; its Custom Actions run in the browser instead.
Nobi pricing: what each plan gives
Nobi has no free plan. Every account gets 100 free messages a month to preview Nobi in the dashboard, but running it on a live site needs the 30-day free trial, which requires a card, followed by the $25-a-month Standard plan. Standard includes 2,500 searches and 250 conversational messages a month, plus 5,000 searchable items and 5,000 knowledge base documents. Extra usage beyond those included amounts costs $0.01 a search and $0.10 a message. Nobi also sells a custom-priced Enterprise tier for higher-volume or annual-commitment needs. There is no minimum contract term on the Standard plan.
Privacy and security
Nobi complies with GDPR where it applies, relying on legal bases including contract performance, legitimate interest, consent and legal obligation. Standard plan support runs through email and a knowledge base; Enterprise adds live chat and a dedicated account manager.
Who Nobi suits
Nobi suits stores that want a conversational, chat-style search experience that remembers a shopper across visits and adapts to their behavior, and that are comfortable with a base fee plus metered searches and messages.
It suits less well stores that want visual search, since Nobi does not offer it, or stores that want a one-click Shopify App Store install, since Nobi is added through a JavaScript snippet instead.
Screenshots
Frequently Asked Questions
How much does Nobi cost?
Nobi starts at $25 a month for the Standard plan, which includes 2,500 searches and 250 messages, with extra usage billed at $0.01 a search and $0.10 a message. A custom-priced Enterprise tier is available above that.
Which store platforms does Nobi work with?
Nobi works with Shopify through automatic catalogue sync, and with any other store through a JavaScript snippet and an imported product feed.
Why isn't Nobi on the Shopify App Store?
Nobi supports Shopify without a Shopify App Store listing, installed instead with a couple of lines of JavaScript in the store's theme.
Does Nobi remember shoppers between visits?
Yes. Nobi remembers a visitor across sessions, including what they discussed and looked at before, and adapts results to that shopper's behavior.
