Retool vs Zapier
Retool uniquely has 6 features · Zapier uniquely has 6 features.
| Retool | Zapier | |
|---|---|---|
| Company | ||
| Founded | 2017 | 2011 |
| HQ | San Francisco, USA | San Francisco, USA |
| AI model | Proprietary (AppGen) + OpenAI/Anthropic integrations | Multiple — OpenAI, Anthropic, Google Gemini, and others via integrations |
| User base | 10,000+ teams | 8M+ users |
| Platforms | Cloud, Self-host | Web, iOS, Android, Chrome Extension |
| Languages | English primary; multi-language UI support | English (primary), with multi-language app support |
| Pricing | ||
| Pricing model | Freemium | Freemium |
| Free plan | Yes | Yes |
| Free trial | Yes | Yes |
| Starting price | $12/mo | $29.99/mo |
| Enterprise | Flexible/custom pricing | Contact for pricing |
| Refund policy | — | Generally non-refundable, subject to limited exceptions in legal terms |
| All plans | Team$12/mo per builder + $7/mo per internal userBusiness$65/mo per builder + $18/mo per internal userEnterpriseCustom | Free$0/moProfessional$29.99/mo (up to $5,099/mo)Team$103.50/mo (up to $5,999/mo)EnterpriseCustom |
| Positioning | ||
| Best for | Developers and teams building internal tools and workflows | Workflow automation and AI-powered system building |
| Differentiator | Retool self-hosting requires substantial infrastructure knowledge; production deployments now use Kubernetes and Helm, while Docker is limited to non-production environments. | Zapier combines 9,000+ app integrations with native AI agents, chatbots, MCP connectivity, and an enterprise-grade platform—all in one no-code automation layer. |
| Competitors | Appsmith, Budibase, Internal.io, Airplane, Glide, Power Apps | Make (Integromat), n8n, Workato, Tray.io, Microsoft Power Automate |
| Features | ||
| AI Credits Included | ✓ | — |
| AI Fields | — | ✓ |
| Audit Logging | ✓ | — |
| Custom Branding | ✓ | — |
| Multi Step Zap Workflows | — | ✓ |
| Saml Sso | — | ✓ |
| Sso (Saml/Openid) | ✓ | — |
| Shared App Connections | — | ✓ |
| Unlimited Workflows | ✓ | — |
| Webhooks | — | ✓ |
| White Labeling | ✓ | — |
| Zapier Copilot | — | ✓ |
| AI Agents | ✓ | ✓ |
| API Webhooks | ✓ | ✓ |
| Conditional Logic | ✓ | ✓ |
| Custom Code | ✓ | ✓ |
| Data Transform | ✓ | ✓ |
| Error Handling | ✓ | ✓ |
| Execution Logs | ✓ | ✓ |
| Human in Loop | ✓ | ✓ |
| Num Integrations | 100+ (databases, REST APIs, GraphQL, Stripe, Salesforce, and many more) | 9,000+ |
| Scheduled Runs | ✓ | ✓ |
| Team Features | ✓ | ✓ |
| Trigger Types | webhook / schedule / app event / API / platform triggers (Enterprise) | Webhook / Schedule / Email / App events / Form submissions / Table updates / HTTP polling |
| Visual Builder | ✓ | ✓ |
| Integrations | ||
| API Access | ✓ | ✓ |
| Google Workspace | ✓ | ✓ |
| Key Integrations | PostgreSQL, REST API, Stripe, Salesforce, Google Sheets | Slack, Salesforce, HubSpot CRM, Google Workspace, Microsoft Office 365 |
| Openai Integration | ✓ | ✓ |
| Slack | ✓ | ✓ |
| Webhook Support | ✓ | ✓ |