Head-to-head · facts checked 13 Sept 2026
Klaviyo vs Workato
Workato uniquely has 7 features · Klaviyo uniquely has 6 features.
From
Usage-based (contact-tiered) — paid plans scale by profile count
Free plan
No
From
Not publicly stated
Free plan
Yes
The verdict
Klaviyo or Workato?
Section 01
Pricing, plan by plan
Every plan each vendor publishes, monthly and yearly where both are offered.
Klaviyo
Free
Free
Up to 250 profiles, 500 emails/month, $5 mobile messages, 10,000 Composer credits, email support for 60 days
Marketing
Scales by profile count
Full email + SMS marketing, flows, segmentation, and analytics — price varies by contact list size
Data + Analytics
Scales by usage
Advanced Klaviyo Data Platform, CDP, benchmarks, and marketing analytics add-on
Service
Scales by usage
Customer Hub, Helpdesk, Customer Agent — customer service module
Composer (AI Agent)
Price not published
AI marketing agent for automated campaign creation — separate add-on, 30% off promotional pricing shown 30% OFF promotion noted.
Customer Agent (AI Agent)
Price not published
24/7 AI customer service agent resolving 65% of questions autonomously, 30% off promotional pricing shown 30% OFF promotion noted.
Enterprise
Custom
Custom pricing for large brands — contact sales
Workato
Free
Free
50K one-time credits
Pro - 2.5k credits
$75/mo
2.5k credits/month
Pro - 3.5k credits
$100/mo
3.5k credits/month
Pro - 10k credits
$275/mo
10k credits/month
Pro - 30k credits
$780/mo
30k credits/month
Pro - 50k credits
$1,250/mo
50k credits/month
Enterprise
Custom
Custom pricing available
For everything else about each tool, read the full Klaviyo review and Workato review.
Side by side
| Company | ||
| Founded | 2012 | 2013 |
| HQ | Boston, USA | Palo Alto, California |
| AI model | Proprietary (Klaviyo AI / K:AI) | Proprietary (AI by Workato) + multi-model routing via AI Gateway |
| User base | 196,000+ | 12,000+ global customers |
| Platforms | Web, iOS, Android | Web |
| Languages | 25+ | 25+ |
| Pricing | ||
| Pricing model | Freemium | Custom |
| Free plan | No | Yes |
| Free trial | No — free plan available indefinitely | No |
| Starting price | Usage-based (contact-tiered) — paid plans scale by profile count | — |
| Enterprise | Custom | Custom pricing |
| Refund policy | — | Workato does not publish a general self-service refund policy, although limited refund provisions appear in its Terms of Service. |
| All plans | Free — Free Marketing — Scales by profile count Data + Analytics — Scales by usage Service — Scales by usage Composer (AI Agent) — Price not published Customer Agent (AI Agent) — Price not published Enterprise — Custom | Free — Free Pro - 2.5k credits — $75/mo Pro - 3.5k credits — $100/mo Pro - 10k credits — $275/mo Pro - 30k credits — $780/mo Pro - 50k credits — $1,250/mo Enterprise — Custom |
| Positioning | ||
| Best for | E-commerce marketing automation | Teams scaling and operationalizing AI-powered workflows across the enterprise |
| Differentiator | Usage-based pricing with AI agents including Composer Agent (marketing) and Customer Agent, plus Customer Hub and Helpdesk | Enterprise-grade AI agents and workflow orchestration with 10,000+ app integrations and low-code interface |
| Competitors | Mailchimp, Attentive, Postscript, Salesforce Marketing Cloud, Listrak | MuleSoft, Boomi, Microsoft Power Automate, Zapier, Tray.io |
| Features | ||
| 10,000+ App & System Integrations | — | ✓ |
| AI Agents | ✓ | — |
| API Management | — | ✓ |
| Composer Agent | ✓ | — |
| Customer Agent | ✓ | — |
| Customer Hub | ✓ | — |
| Data & Analysis Plans | ✓ | — |
| Enterprise MCP & AI Agents | — | ✓ |
| Helpdesk | ✓ | — |
| Low Code Apps | — | ✓ |
| Real Time Data & Event Orchestration | — | ✓ |
| Workflow Orchestration | — | ✓ |
| AI Agents | ✓ | ✓ |
| API Webhooks | ✓ | ✓ |
| Conditional Logic | ✓ | ✓ |
| Custom Code | ✓ | ✓ |
| Data Transform | ✓ | ✓ |
| Error Handling | ✓ | ✓ |
| Execution Logs | ✓ | ✓ |
| Human in Loop | ✓ | ✓ |
| Num Integrations | 350+ | 14,000+ applications (1,200+ pre-built connectors included out-of-the-box) |
| Scheduled Runs | ✓ | ✓ |
| Team Features | ✓ | ✓ |
| Trigger Types | behavioral event / purchase / web activity / email engagement / SMS / schedule / webhook / form submission | webhook / schedule / event triggers / API calls / real-time business event triggers |
| Visual Builder | ✓ | ✓ |
| Integrations | ||
| API Access | ✓ | ✓ |
| Google Workspace | ✓ | ✓ |
| Key Integrations | Shopify, WooCommerce, Magento, Salesforce, BigCommerce | Salesforce, SAP, Slack, ServiceNow, Workday |
| Openai Integration | — | ✓ |
| Slack | ✓ | ✓ |
| Webhook Support | ✓ | ✓ |
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