Klaviyo vs Make
Klaviyo uniquely has 6 features · Make uniquely has 1 feature.
| Klaviyo | Make | |
|---|---|---|
| Company | ||
| Founded | 2012 | 2012 |
| HQ | Boston, USA | Prague, Czech Republic |
| AI model | Proprietary (Klaviyo AI / K:AI) | OpenAI GPT (via integration), proprietary orchestration |
| User base | 196,000+ | 500K+ |
| Platforms | Web, iOS, Android | Web |
| Languages | 25+ | 25+ |
| Pricing | ||
| Pricing model | Freemium | Subscription |
| Free plan | No | Yes — Free plan with 1,000 operations/month and 2 active scenarios |
| Free trial | No — free plan available indefinitely | Yes — Free plan available indefinitely |
| Starting price | Usage-based (contact-tiered) — paid plans scale by profile count | $9/mo — Core |
| Enterprise | Custom | Custom |
| All plans | FreeFreeMarketingScales by profile count usageData + AnalyticsScales by usage usageServiceScales by usage usageComposer (AI Agent)30% OFF promotion notedCustomer Agent (AI Agent)30% OFF promotion notedEnterpriseCustom | Core$10.59/mo (up to $241.31/mo)Pro$18.82/mo (up to $5,660.47/mo)Teams$34.12/mo (up to $9,683.59/mo)EnterpriseCustom |
| Positioning | ||
| Best for | E-commerce marketing automation | No-code/low-code automation builders, SMBs, agencies, and enterprises needing visual workflow automation |
| Differentiator | Usage-based pricing with AI agents including Composer Agent (marketing) and Customer Agent, plus Customer Hub and Helpdesk | Make's visual drag-and-drop scenario builder with advanced data mapping, iterators, and routers provides unmatched flexibility for complex multi-step automations without code. |
| Competitors | Mailchimp, Attentive, Postscript, Salesforce Marketing Cloud, Listrak | Zapier, n8n, Workato, Tray.io, Power Automate |
| Features | ||
| AI Agents | ✓ | — |
| Composer Agent | ✓ | — |
| Customer Agent | ✓ | — |
| Customer Hub | ✓ | — |
| Data & Analysis Plans | ✓ | — |
| Helpdesk | ✓ | — |
| AI Agents | ✓ | ✓ |
| API Webhooks | ✓ | ✓ |
| Conditional Logic | ✓ | ✓ |
| Custom Code | ✓ | ✓ |
| Data Transform | ✓ | ✓ |
| Error Handling | ✓ | ✓ |
| Execution Logs | ✓ | ✓ |
| Human in Loop | ✓ | ✓ |
| Num Integrations | 350+ | 1,800+ |
| Scheduled Runs | ✓ | ✓ |
| Team Features | ✓ | ✓ |
| Trigger Types | behavioral event / purchase / web activity / email engagement / SMS / schedule / webhook / form submission | webhook / schedule / instant (real-time) / polling / email / RSS / watch |
| Visual Builder | ✓ | ✓ |
| Integrations | ||
| API Access | ✓ | ✓ |
| Google Workspace | ✓ | ✓ |
| Key Integrations | Shopify, WooCommerce, Magento, Salesforce, BigCommerce | OpenAI, Google Workspace, Slack, HubSpot, Airtable |
| Openai Integration | — | ✓ |
| Slack | ✓ | ✓ |
| Webhook Support | ✓ | ✓ |