Head-to-head · facts checked 13 Sept 2026
Klaviyo vs Make
Klaviyo uniquely has 6 features · Make uniquely has 1 feature.
From
Usage-based (contact-tiered) — paid plans scale by profile count
Free plan
No
From
$10.59/mo — Core
Free plan
Yes — Free plan with 1
The verdict
Klaviyo or Make?
Section 01
Pricing, plan by plan
Every plan each vendor publishes, monthly and yearly where both are offered.
Klaviyo
Free
Free
Up to 250 profiles, 500 emails/month, $5 mobile messages, 10,000 Composer credits, email support for 60 days
Marketing
Scales by profile count
Full email + SMS marketing, flows, segmentation, and analytics — price varies by contact list size
Data + Analytics
Scales by usage
Advanced Klaviyo Data Platform, CDP, benchmarks, and marketing analytics add-on
Service
Scales by usage
Customer Hub, Helpdesk, Customer Agent — customer service module
Composer (AI Agent)
30% OFF promotion noted
AI marketing agent for automated campaign creation — separate add-on, 30% off promotional pricing shown
Customer Agent (AI Agent)
30% OFF promotion noted
24/7 AI customer service agent resolving 65% of questions autonomously, 30% off promotional pricing shown
Enterprise
Custom
Custom pricing for large brands — contact sales
Make
Core
$10.59/mo (up to $241.31/mo) · $108/yr (up to $2,185.96/yr)
10k credits/mo (up to 300,000 credits/mo); unlimited active scenarios, Make API access
Pro
$18.82/mo (up to $5,660.47/mo) · $192/yr (up to $57,736/yr)
10k credits/mo (up to 8 million credits/mo); priority execution, custom variables, full-text log search
Teams
$34.12/mo (up to $9,683.59/mo) · $348/yr (up to $98,772/yr)
10k credits/mo (up to 8 million credits/mo); teams and team roles, create and share scenario templates
Enterprise
Custom
Custom pricing; custom functions, enterprise app integrations, 24/7 support, overage protection
Section 02
Pros and cons
From each tool's full review, written from the same checked facts.
Klaviyo
Pros
- Combines email, SMS, mobile push, WhatsApp, reviews, and customer service inbox in a single unified platform.
- Visual drag-and-drop flow builder supports advanced branching logic including conditional splits, time delays, and A/B testing inside flows.
- The Klaviyo Data Platform provides a unified customer data layer that powers behavioral segmentation and automation.
- Composer AI agent can audit existing flows, segments, and forms then build out campaigns from a simple text prompt.
- Purpose-built for ecommerce and DTC brands, meaning the feature set and integrations are deeply tailored to consumer brand needs.
- Supports a wide range of trigger types including web browsing activity, email engagement, form submissions, and webhook-based triggers.
- Trusted by over 196,000 brands across more than 100 countries, indicating strong market validation and reliability at scale.
Cons
- The 'autonomous B2C CRM' marketing framing overpromises and requires scrutiny — real-world performance depends heavily on the quality of your historical data.
- The platform is explicitly built for consumer and ecommerce brands, making it a poor fit for B2B SaaS companies or agencies running generic automation.
- The Composer AI agent's effectiveness is directly tied to how clean and complete your existing data is, limiting value for newer or disorganized accounts.
- The platform has grown significantly in scope, which may introduce complexity and a steeper learning curve for smaller teams.
- The breadth of features across email, SMS, helpdesk, and AI agents means the full product can feel overwhelming to configure and maintain.
Make
Pros
- The visual canvas builder lets users construct complex multi-step automation workflows without writing a single line of code.
- Routers, iterators, and aggregators enable branching, conditional logic, and array processing that most competing tools cannot handle.
- Real-time data flow visualization allows users to watch data move through each module as a scenario runs, making debugging more intuitive.
- Generous free plan includes 1,000 operations per month and two active scenarios, with paid plans starting at just $10.59 per month.
- Supports over 500,000 users and is considered a category fixture, not a fringe alternative to mainstream automation tools.
- Handles genuinely complicated, non-linear workflow logic that goes far beyond what linear automation tools like Zapier can manage.
- Consistently described by G2 reviewers as the most powerful no-code automation tool they have ever used.
Cons
- Steep learning curve means new users need significant time investment before they can use the platform effectively.
- The complexity of the interface can be overwhelming for users who only need simple, linear automations.
- The free plan is limited to just two active scenarios, which may not be sufficient for users with multiple automation needs.
- The rebrand from Integromat to Make in 2022 may cause confusion for users researching or referencing older documentation and tutorials.
- Enterprise pricing is custom and undisclosed, making it difficult for larger teams to budget without contacting sales.
- The platform's power comes with a trade-off: the same features that enable advanced workflows add friction for straightforward use cases.
Side by side
| Company | ||
| Founded | 2012 | 2012 |
| HQ | Boston, USA | Prague, Czech Republic |
| AI model | Proprietary (Klaviyo AI / K:AI) | OpenAI GPT (via integration), proprietary orchestration |
| User base | 196,000+ | 500K+ |
| Platforms | Web, iOS, Android | Web |
| Languages | 25+ | 25+ |
| Pricing | ||
| Pricing model | Freemium | Subscription |
| Free plan | No | Yes — Free plan with 1,000 operations/month and 2 active scenarios |
| Free trial | No — free plan available indefinitely | Yes — Free plan available indefinitely |
| Starting price | Usage-based (contact-tiered) — paid plans scale by profile count | $10.59/mo — Core |
| Enterprise | Custom | Custom |
| All plans | Free — Free Marketing — Scales by profile count usage Data + Analytics — Scales by usage usage Service — Scales by usage usage Composer (AI Agent) — 30% OFF promotion noted Customer Agent (AI Agent) — 30% OFF promotion noted Enterprise — Custom | Core — $10.59/mo (up to $241.31/mo) Pro — $18.82/mo (up to $5,660.47/mo) Teams — $34.12/mo (up to $9,683.59/mo) Enterprise — Custom |
| Positioning | ||
| Best for | E-commerce marketing automation | No-code/low-code automation builders, SMBs, agencies, and enterprises needing visual workflow automation |
| Differentiator | Usage-based pricing with AI agents including Composer Agent (marketing) and Customer Agent, plus Customer Hub and Helpdesk | Make's visual drag-and-drop scenario builder with advanced data mapping, iterators, and routers provides unmatched flexibility for complex multi-step automations without code. |
| Competitors | Mailchimp, Attentive, Postscript, Salesforce Marketing Cloud, Listrak | Zapier, n8n, Workato, Tray.io, Power Automate |
| Features | ||
| AI Agents | ✓ | — |
| Composer Agent | ✓ | — |
| Customer Agent | ✓ | — |
| Customer Hub | ✓ | — |
| Data & Analysis Plans | ✓ | — |
| Helpdesk | ✓ | — |
| AI Agents | ✓ | ✓ |
| API Webhooks | ✓ | ✓ |
| Conditional Logic | ✓ | ✓ |
| Custom Code | ✓ | ✓ |
| Data Transform | ✓ | ✓ |
| Error Handling | ✓ | ✓ |
| Execution Logs | ✓ | ✓ |
| Human in Loop | ✓ | ✓ |
| Num Integrations | 350+ | 3,000+ |
| Scheduled Runs | ✓ | ✓ |
| Team Features | ✓ | ✓ |
| Trigger Types | behavioral event / purchase / web activity / email engagement / SMS / schedule / webhook / form submission | webhook / schedule / instant (real-time) / polling / email / RSS / watch |
| Visual Builder | ✓ | ✓ |
| Integrations | ||
| API Access | ✓ | ✓ |
| Google Workspace | ✓ | ✓ |
| Key Integrations | Shopify, WooCommerce, Magento, Salesforce, BigCommerce | OpenAI, Google Workspace, Slack, HubSpot, Airtable |
| Openai Integration | — | ✓ |
| Slack | ✓ | ✓ |
| Webhook Support | ✓ | ✓ |
Section 03
Klaviyo vs Make: common questions
Is Klaviyo or Make cheaper?
Klaviyo's cheapest paid plan is Usage-based (contact-tiered) — paid plans scale by profile count and Make's is $10.59/mo — Core. Compare what each plan includes below before going on price alone.
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