Head-to-head · facts checked 28 Oct 2026
Klaviyo vs n8n
n8n uniquely has 7 features · Klaviyo uniquely has 6 features.
From
Usage-based (contact-tiered) — paid plans scale by profile count
Free plan
No
From
$20/mo (Starter, billed yearly)
Free plan
Yes
The verdict
Klaviyo or n8n?
Section 01
Pricing, plan by plan
Every plan each vendor publishes, monthly and yearly where both are offered.
Klaviyo
Free
Free
Up to 250 profiles, 500 emails/month, $5 mobile messages, 10,000 Composer credits, email support for 60 days
Marketing
Scales by profile count
Full email + SMS marketing, flows, segmentation, and analytics — price varies by contact list size
Data + Analytics
Scales by usage
Advanced Klaviyo Data Platform, CDP, benchmarks, and marketing analytics add-on
Service
Scales by usage
Customer Hub, Helpdesk, Customer Agent — customer service module
Composer (AI Agent)
Price not published
AI marketing agent for automated campaign creation — separate add-on, 30% off promotional pricing shown 30% OFF promotion noted.
Customer Agent (AI Agent)
Price not published
24/7 AI customer service agent resolving 65% of questions autonomously, 30% off promotional pricing shown 30% OFF promotion noted.
Enterprise
Custom
Custom pricing for large brands — contact sales
n8n
Community Edition
Free
Self-hosted, unlimited workflows
Starter
$24/mo · $20/mo billed yearly
2,500 workflow executions a month
Pro
$60/mo · $50/mo billed yearly
10,000 workflow executions a month
Business
$960/mo · $800/mo billed yearly
Cloud or self-hosted
Enterprise
Custom
Contact sales
For everything else about each tool, read the full Klaviyo review and n8n review.
Side by side
| Company | ||
| Founded | 2012 | 2019 |
| HQ | Boston, USA | Berlin, Germany |
| AI model | Proprietary (Klaviyo AI / K:AI) | Supports multiple — OpenAI, Anthropic Claude, and others via node integrations |
| User base | 196,000+ | 200K+ community members, 197K+ GitHub stars |
| Platforms | Web, iOS, Android | Web, Self-hosted (Docker/on-prem), Cloud |
| Languages | 25+ | 25+ |
| Pricing | ||
| Pricing model | Freemium | Subscription |
| Free plan | No | Yes, self-hosted Community Edition only, no free cloud tier |
| Free trial | No — free plan available indefinitely | Yes |
| Starting price | Usage-based (contact-tiered) — paid plans scale by profile count | $20/mo (Starter, billed yearly) |
| Enterprise | Custom | Contact Sales |
| All plans | Free — Free Marketing — Scales by profile count Data + Analytics — Scales by usage Service — Scales by usage Composer (AI Agent) — Price not published Customer Agent (AI Agent) — Price not published Enterprise — Custom | Community Edition — Free Starter — $24/mo Pro — $60/mo Business — $960/mo Enterprise — Custom |
| Positioning | ||
| Best for | E-commerce marketing automation | Solo builders, small teams, and companies needing workflow automation |
| Differentiator | Usage-based pricing with AI agents including Composer Agent (marketing) and Customer Agent, plus Customer Hub and Helpdesk | Unlimited steps per workflow execution across all plans |
| Competitors | Mailchimp, Attentive, Postscript, Salesforce Marketing Cloud, Listrak | Zapier |
| Features | ||
| AI Agents | ✓ | — |
| AI Credits | — | ✓ |
| Composer Agent | ✓ | — |
| Customer Agent | ✓ | — |
| Customer Hub | ✓ | — |
| Data & Analysis Plans | ✓ | — |
| Global Variables | — | ✓ |
| Helpdesk | ✓ | — |
| SSO/Saml/Ldap | — | ✓ |
| Self Hosted Option | — | ✓ |
| Version Control via Git | — | ✓ |
| Workflow History | — | ✓ |
| AI Agents | ✓ | ✓ |
| API Webhooks | ✓ | ✓ |
| Conditional Logic | ✓ | ✓ |
| Custom Code | ✓ | ✓ |
| Data Transform | ✓ | ✓ |
| Error Handling | ✓ | ✓ |
| Execution Logs | ✓ | ✓ |
| Human in Loop | ✓ | ✓ |
| Num Integrations | 350+ | 2,174+ |
| Scheduled Runs | ✓ | ✓ |
| Team Features | ✓ | ✓ |
| Trigger Types | behavioral event / purchase / web activity / email engagement / SMS / schedule / webhook / form submission | Webhook / Schedule / HTTP / Queue / Email / Manual / API / External event |
| Visual Builder | ✓ | ✓ |
| Integrations | ||
| API Access | ✓ | ✓ |
| Google Workspace | ✓ | ✓ |
| Key Integrations | Shopify, WooCommerce, Magento, Salesforce, BigCommerce | Slack, OpenAI, Google Workspace, GitHub, Salesforce |
| Openai Integration | — | ✓ |
| Slack | ✓ | ✓ |
| Webhook Support | ✓ | ✓ |
Section 02
Klaviyo vs n8n: common questions
Is Klaviyo or n8n cheaper?
Klaviyo's cheapest paid plan is Usage-based (contact-tiered) — paid plans scale by profile count and n8n's is $20/mo (Starter, billed yearly). Compare what each plan includes below before going on price alone.
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