Klaviyo vs Zapier
Zapier uniquely has 7 features · Klaviyo uniquely has 6 features.
| Klaviyo | Zapier | |
|---|---|---|
| Company | ||
| Founded | 2012 | 2011 |
| HQ | Boston, USA | San Francisco, USA |
| AI model | Proprietary (Klaviyo AI / K:AI) | Multiple — OpenAI, Anthropic, Google Gemini, and others via integrations |
| User base | 196,000+ | 8M+ users |
| Platforms | Web, iOS, Android | Web, iOS, Android, Chrome Extension |
| Languages | 25+ | English (primary), with multi-language app support |
| Pricing | ||
| Pricing model | Freemium | Freemium |
| Free plan | No | Yes |
| Free trial | No — free plan available indefinitely | Yes |
| Starting price | Usage-based (contact-tiered) — paid plans scale by profile count | $29.99/mo |
| Enterprise | Custom | Contact for pricing |
| Refund policy | — | Generally non-refundable, subject to limited exceptions in legal terms |
| All plans | FreeFreeMarketingScales by profile count usageData + AnalyticsScales by usage usageServiceScales by usage usageComposer (AI Agent)30% OFF promotion notedCustomer Agent (AI Agent)30% OFF promotion notedEnterpriseCustom | Free$0/moProfessional$29.99/mo (up to $5,099/mo)Team$103.50/mo (up to $5,999/mo)EnterpriseCustom |
| Positioning | ||
| Best for | E-commerce marketing automation | Workflow automation and AI-powered system building |
| Differentiator | Usage-based pricing with AI agents including Composer Agent (marketing) and Customer Agent, plus Customer Hub and Helpdesk | Zapier combines 9,000+ app integrations with native AI agents, chatbots, MCP connectivity, and an enterprise-grade platform—all in one no-code automation layer. |
| Competitors | Mailchimp, Attentive, Postscript, Salesforce Marketing Cloud, Listrak | Make (Integromat), n8n, Workato, Tray.io, Microsoft Power Automate |
| Features | ||
| AI Agents | ✓ | — |
| AI Fields | — | ✓ |
| Composer Agent | ✓ | — |
| Customer Agent | ✓ | — |
| Customer Hub | ✓ | — |
| Data & Analysis Plans | ✓ | — |
| Helpdesk | ✓ | — |
| Multi Step Zap Workflows | — | ✓ |
| Saml Sso | — | ✓ |
| Shared App Connections | — | ✓ |
| Webhooks | — | ✓ |
| Zapier Copilot | — | ✓ |
| AI Agents | ✓ | ✓ |
| API Webhooks | ✓ | ✓ |
| Conditional Logic | ✓ | ✓ |
| Custom Code | ✓ | ✓ |
| Data Transform | ✓ | ✓ |
| Error Handling | ✓ | ✓ |
| Execution Logs | ✓ | ✓ |
| Human in Loop | ✓ | ✓ |
| Num Integrations | 350+ | 9,000+ |
| Scheduled Runs | ✓ | ✓ |
| Team Features | ✓ | ✓ |
| Trigger Types | behavioral event / purchase / web activity / email engagement / SMS / schedule / webhook / form submission | Webhook / Schedule / Email / App events / Form submissions / Table updates / HTTP polling |
| Visual Builder | ✓ | ✓ |
| Integrations | ||
| API Access | ✓ | ✓ |
| Google Workspace | ✓ | ✓ |
| Key Integrations | Shopify, WooCommerce, Magento, Salesforce, BigCommerce | Slack, Salesforce, HubSpot CRM, Google Workspace, Microsoft Office 365 |
| Openai Integration | — | ✓ |
| Slack | ✓ | ✓ |
| Webhook Support | ✓ | ✓ |