Head-to-head · facts checked 26 Sept 2026
Klaviyo vs Zapier
Zapier uniquely has 7 features · Klaviyo uniquely has 6 features.
From
Usage-based (contact-tiered) — paid plans scale by profile count
Free plan
No
From
$29.99/mo
Free plan
Yes
The verdict
Klaviyo or Zapier?
Section 01
Pricing, plan by plan
Every plan each vendor publishes, monthly and yearly where both are offered.
Klaviyo
Free
Free
Up to 250 profiles, 500 emails/month, $5 mobile messages, 10,000 Composer credits, email support for 60 days
Marketing
Scales by profile count
Full email + SMS marketing, flows, segmentation, and analytics — price varies by contact list size
Data + Analytics
Scales by usage
Advanced Klaviyo Data Platform, CDP, benchmarks, and marketing analytics add-on
Service
Scales by usage
Customer Hub, Helpdesk, Customer Agent — customer service module
Composer (AI Agent)
Price not published
AI marketing agent for automated campaign creation — separate add-on, 30% off promotional pricing shown 30% OFF promotion noted.
Customer Agent (AI Agent)
Price not published
24/7 AI customer service agent resolving 65% of questions autonomously, 30% off promotional pricing shown 30% OFF promotion noted.
Enterprise
Custom
Custom pricing for large brands — contact sales
Zapier
Free
Free
100 tasks/month, two-step Zaps, unlimited workflows, Tables, Forms, Zapier Copilot
Professional
$29.99/mo · $239.88/yr
Multi-step Zaps, unlimited premium apps, webhooks, AI fields, email & live chat support, conditional form logic Scales up to $5,099/mo ($40,668/yr) with usage.
Team
$103.50/mo · $828/yr
25 users, shared Zap workflows and folders, shared app connections, SAML SSO, priority support Scales up to $5,999/mo ($47,988/yr) with usage.
Enterprise
Custom
Unlimited users, advanced admin permissions, annual task limits, observability, Technical Account Manager, advanced deployment options
For everything else about each tool, read the full Klaviyo review and Zapier review.
Side by side
| Company | ||
| Founded | 2012 | 2011 |
| HQ | Boston, USA | San Francisco, USA |
| AI model | Proprietary (Klaviyo AI / K:AI) | Multiple — OpenAI, Anthropic, Google Gemini, and others via integrations |
| User base | 196,000+ | 8M+ users |
| Platforms | Web, iOS, Android | Web, iOS, Android, Chrome Extension |
| Languages | 25+ | English (primary), with multi-language app support |
| Pricing | ||
| Pricing model | Freemium | Freemium |
| Free plan | No | Yes |
| Free trial | No — free plan available indefinitely | Yes |
| Starting price | Usage-based (contact-tiered) — paid plans scale by profile count | $29.99/mo |
| Enterprise | Custom | Contact for pricing |
| Refund policy | — | Generally non-refundable, subject to limited exceptions in legal terms |
| All plans | Free — Free Marketing — Scales by profile count Data + Analytics — Scales by usage Service — Scales by usage Composer (AI Agent) — Price not published Customer Agent (AI Agent) — Price not published Enterprise — Custom | Free — Free Professional — $29.99/mo Team — $103.50/mo Enterprise — Custom |
| Positioning | ||
| Best for | E-commerce marketing automation | Workflow automation and AI-powered system building |
| Differentiator | Usage-based pricing with AI agents including Composer Agent (marketing) and Customer Agent, plus Customer Hub and Helpdesk | Zapier combines 9,000+ app integrations with native AI agents, chatbots, MCP connectivity, and an enterprise-grade platform, all in one no-code automation layer. |
| Competitors | Mailchimp, Attentive, Postscript, Salesforce Marketing Cloud, Listrak | Make (Integromat), n8n, Workato, Tray.io, Microsoft Power Automate |
| Features | ||
| AI Agents | ✓ | — |
| AI Fields | — | ✓ |
| Composer Agent | ✓ | — |
| Customer Agent | ✓ | — |
| Customer Hub | ✓ | — |
| Data & Analysis Plans | ✓ | — |
| Helpdesk | ✓ | — |
| Multi Step Zap Workflows | — | ✓ |
| Saml SSO | — | ✓ |
| Shared App Connections | — | ✓ |
| Webhooks | — | ✓ |
| Zapier Copilot | — | ✓ |
| AI Agents | ✓ | ✓ |
| API Webhooks | ✓ | ✓ |
| Conditional Logic | ✓ | ✓ |
| Custom Code | ✓ | ✓ |
| Data Transform | ✓ | ✓ |
| Error Handling | ✓ | ✓ |
| Execution Logs | ✓ | ✓ |
| Human in Loop | ✓ | ✓ |
| Num Integrations | 350+ | 9,000+ |
| Scheduled Runs | ✓ | ✓ |
| Team Features | ✓ | ✓ |
| Trigger Types | behavioral event / purchase / web activity / email engagement / SMS / schedule / webhook / form submission | Webhook / Schedule / Email / App events / Form submissions / Table updates / HTTP polling |
| Visual Builder | ✓ | ✓ |
| Integrations | ||
| API Access | ✓ | ✓ |
| Google Workspace | ✓ | ✓ |
| Key Integrations | Shopify, WooCommerce, Magento, Salesforce, BigCommerce | Slack, Salesforce, HubSpot CRM, Google Workspace, Microsoft Office 365 |
| Openai Integration | — | ✓ |
| Slack | ✓ | ✓ |
| Webhook Support | ✓ | ✓ |
Section 02
Klaviyo vs Zapier: common questions
Is Klaviyo or Zapier cheaper?
Klaviyo's cheapest paid plan is Usage-based (contact-tiered) — paid plans scale by profile count and Zapier's is $29.99/mo. Compare what each plan includes below before going on price alone.
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