Head-to-head · facts checked 13 Sept 2026
Dify vs Klaviyo
Dify uniquely has 13 features · Klaviyo uniquely has 6 features.
From
Usage-based (contact-tiered) — paid plans scale by profile count
Free plan
No
The verdict
Dify or Klaviyo?
Section 01
Pricing, plan by plan
Every plan each vendor publishes, monthly and yearly where both are offered.
Dify
Free
Free
Sandbox: 200 message credits, 5 apps, or self-host Community
Sandbox
Free
200 message credits, 1 workspace, 1 team member
Community
Free
All core features, single workspace, open source
Professional
$59/mo · $590/yr
6000 message credits, 1 workspace, 2 team members
Team
$159/mo · $1,590/yr
10000 message credits, 3 workspaces, 50 team members
Enterprise
Custom
Advanced security, compliance, dedicated support
Klaviyo
Free
Free
Up to 250 profiles, 500 emails/month, $5 mobile messages, 10,000 Composer credits, email support for 60 days
Marketing
Scales by profile count
Full email + SMS marketing, flows, segmentation, and analytics — price varies by contact list size
Data + Analytics
Scales by usage
Advanced Klaviyo Data Platform, CDP, benchmarks, and marketing analytics add-on
Service
Scales by usage
Customer Hub, Helpdesk, Customer Agent — customer service module
Composer (AI Agent)
Price not published
AI marketing agent for automated campaign creation — separate add-on, 30% off promotional pricing shown 30% OFF promotion noted.
Customer Agent (AI Agent)
Price not published
24/7 AI customer service agent resolving 65% of questions autonomously, 30% off promotional pricing shown 30% OFF promotion noted.
Enterprise
Custom
Custom pricing for large brands — contact sales
For everything else about each tool, read the full Dify review and Klaviyo review.
Side by side
| Company | ||
| Founded | 2023 | 2012 |
| HQ | San Francisco, USA | Boston, USA |
| AI model | Multi-model (OpenAI, Anthropic, Mistral, Llama, and 100+ others) | Proprietary (Klaviyo AI / K:AI) |
| User base | 151K+ GitHub stars | 196,000+ |
| Platforms | Cloud, Docker, Kubernetes, VPC | Web, iOS, Android |
| Languages | 25+ | 25+ |
| Pricing | ||
| Pricing model | Freemium | Freemium |
| Free plan | Yes | No |
| Free trial | No | No — free plan available indefinitely |
| Starting price | $59/mo | Usage-based (contact-tiered) — paid plans scale by profile count |
| Enterprise | Custom | Custom |
| All plans | Free — Free Sandbox — Free Community — Free Professional — $59/mo Team — $159/mo Enterprise — Custom | Free — Free Marketing — Scales by profile count Data + Analytics — Scales by usage Service — Scales by usage Composer (AI Agent) — Price not published Customer Agent (AI Agent) — Price not published Enterprise — Custom |
| Positioning | ||
| Best for | Independent developers, small to medium teams, and enterprises building production AI apps | E-commerce marketing automation |
| Differentiator | Three deployment modes: managed cloud, self-hosted enterprise with SSO/RBAC/ISO27001, and open-source community edition | Usage-based pricing with AI agents including Composer Agent (marketing) and Customer Agent, plus Customer Hub and Helpdesk |
| Competitors | Flowise, LangChain, n8n, Botpress, Relevance AI | Mailchimp, Attentive, Postscript, Salesforce Marketing Cloud, Listrak |
| Features | ||
| AI Agents | — | ✓ |
| API Rate Limit Control | ✓ | — |
| Composer Agent | — | ✓ |
| Customer Agent | — | ✓ |
| Customer Hub | — | ✓ |
| Data & Analysis Plans | — | ✓ |
| Document Processing | ✓ | — |
| Full Agent Runtime + Workflow Editor | ✓ | — |
| Helm Chart for K8s Deployments | ✓ | — |
| Helpdesk | — | ✓ |
| Knowledge Base | ✓ | — |
| Publish As Web App or API | ✓ | — |
| SOC 2 Type Ii + Iso 27001 | ✓ | — |
| SSO (Enterprise) | ✓ | — |
| SSO / Saml & Rbac | ✓ | — |
| Single Command Docker Deploy | ✓ | — |
| Trigger Events | ✓ | — |
| Workflow Automation | ✓ | — |
| AI Agents | ✓ | ✓ |
| API Webhooks | ✓ | ✓ |
| Conditional Logic | ✓ | ✓ |
| Custom Code | ✓ | ✓ |
| Data Transform | ✓ | ✓ |
| Error Handling | ✓ | ✓ |
| Execution Logs | ✓ | ✓ |
| Human in Loop | ✓ | ✓ |
| Num Integrations | 100+ AI models plus plugin marketplace integrations | 350+ |
| Scheduled Runs | ✓ | ✓ |
| Team Features | ✓ | ✓ |
| Trigger Types | webhook / schedule / API / workflow trigger events / external app triggers | behavioral event / purchase / web activity / email engagement / SMS / schedule / webhook / form submission |
| Visual Builder | ✓ | ✓ |
| Integrations | ||
| API Access | ✓ | ✓ |
| Google Workspace | ✓ | ✓ |
| Key Integrations | OpenAI, Anthropic Claude, Mistral, Llama (Meta), Azure OpenAI | Shopify, WooCommerce, Magento, Salesforce, BigCommerce |
| Openai Integration | ✓ | — |
| Slack | ✓ | ✓ |
| Webhook Support | ✓ | ✓ |
Section 02
Dify vs Klaviyo: common questions
Is Dify or Klaviyo cheaper?
Dify's cheapest paid plan is $59/mo and Klaviyo's is Usage-based (contact-tiered) — paid plans scale by profile count. Compare what each plan includes below before going on price alone.
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