Head-to-head
Klaviyo vs Salesforce
Salesforce uniquely has 7 features · Klaviyo uniquely has 6 features.
From
Usage-based (contact-tiered) — paid plans scale by profile count
Free plan
No
The verdict
Klaviyo or Salesforce?
Section 01
Pricing, plan by plan
Every plan each vendor publishes, monthly and yearly where both are offered.
Klaviyo
Free
Free
Up to 250 profiles, 500 emails/month, $5 mobile messages, 10,000 Composer credits, email support for 60 days
Marketing
Scales by profile count
Full email + SMS marketing, flows, segmentation, and analytics — price varies by contact list size
Data + Analytics
Scales by usage
Advanced Klaviyo Data Platform, CDP, benchmarks, and marketing analytics add-on
Service
Scales by usage
Customer Hub, Helpdesk, Customer Agent — customer service module
Composer (AI Agent)
Price not published
AI marketing agent for automated campaign creation — separate add-on, 30% off promotional pricing shown 30% OFF promotion noted.
Customer Agent (AI Agent)
Price not published
24/7 AI customer service agent resolving 65% of questions autonomously, 30% off promotional pricing shown 30% OFF promotion noted.
Enterprise
Custom
Custom pricing for large brands — contact sales
Salesforce
Free
Free
Free Suite CRM tier at no cost per user per month
Starter Suite
$25/user/mo
Turnkey AI + CRM; automate sales, marketing, and service. Billed monthly or annually.
Pro Suite
$100/user/mo
Advanced automation and deeper customisation. Billed annually. Contract required.
Sales Cloud Enterprise
$175/user/mo
Advanced Pipeline Management, Opportunity Scoring, Unlimited Web APIs, Agentforce. Billed annually.
Service Cloud Enterprise
$175/user/mo
AI for Customer Service, Self-Service Help Center, Workflow Automation. Billed annually.
Marketing Cloud Next Growth Edition
$1,500/org/mo
Agentforce Campaign Creation, Multi-Channel Journeys, Forms and Landing Pages. Billed annually.
Commerce Cloud B2B Growth Edition
Custom
6 B2B Shop Fronts, Order Management Lite, Analytics, Automation & Segmentation.
Slack Business+
$15/user/yr
SAML-based Single Sign-on, Critical Security Features, Advanced AI and Salesforce Integrations. Billed annually.
For everything else about each tool, read the full Klaviyo review and Salesforce review.
Side by side
| Company | ||
| Founded | 2012 | 1999 |
| HQ | Boston, USA | San Francisco, USA |
| AI model | Proprietary (Klaviyo AI / K:AI) | Einstein AI (Proprietary) + integrated LLMs |
| User base | 196,000+ | 150,000+ companies |
| Platforms | Web, iOS, Android | Web, iOS, Android, Windows Desktop |
| Languages | 25+ | 30+ |
| Pricing | ||
| Pricing model | Freemium | Subscription |
| Free plan | No | Yes |
| Free trial | No — free plan available indefinitely | Yes |
| Starting price | Usage-based (contact-tiered) — paid plans scale by profile count | $25/user/mo |
| Enterprise | Custom | $175/user/mo |
| Refund policy | — | No standard public refund policy; contract-based terms |
| All plans | Free — Free Marketing — Scales by profile count Data + Analytics — Scales by usage Service — Scales by usage Composer (AI Agent) — Price not published Customer Agent (AI Agent) — Price not published Enterprise — Custom | Free — Free Starter Suite — $25/user/mo Pro Suite — $100/user/mo Sales Cloud Enterprise — $175/user/mo Service Cloud Enterprise — $175/user/mo Marketing Cloud Next Growth Edition — $1,500/org/mo Commerce Cloud B2B Growth Edition — Custom Slack Business+ — $15/user/yr |
| Positioning | ||
| Best for | E-commerce marketing automation | Small to large businesses needing AI-powered CRM with sales, marketing, and service automation |
| Differentiator | Usage-based pricing with AI agents including Composer Agent (marketing) and Customer Agent, plus Customer Hub and Helpdesk | Turnkey AI with Employee Agent, built-in sales flows, AppExchange ecosystem, and deep customisation |
| Competitors | Mailchimp, Attentive, Postscript, Salesforce Marketing Cloud, Listrak | HubSpot, Microsoft Dynamics 365, SAP CRM, Zoho CRM, ServiceNow |
| Features | ||
| AI Agents | ✓ | — |
| AI Assistant | — | ✓ |
| Composer Agent | ✓ | — |
| Customer Agent | ✓ | — |
| Customer Hub | ✓ | — |
| Data & Analysis Plans | ✓ | — |
| E Commerce Storefront | — | ✓ |
| Email Marketing | — | ✓ |
| Helpdesk | ✓ | — |
| Lead & Opportunity Management | — | ✓ |
| Real Time Chat | — | ✓ |
| Sales Quoting & Forecasting | — | ✓ |
| AI Agents | ✓ | ✓ |
| API Webhooks | ✓ | ✓ |
| Conditional Logic | ✓ | ✓ |
| Custom Code | ✓ | ✓ |
| Data Transform | ✓ | ✓ |
| Error Handling | ✓ | ✓ |
| Execution Logs | ✓ | ✓ |
| Human in Loop | ✓ | ✓ |
| Num Integrations | 350+ | 3,000+ via AppExchange |
| Scheduled Runs | ✓ | ✓ |
| Team Features | ✓ | ✓ |
| Trigger Types | behavioral event / purchase / web activity / email engagement / SMS / schedule / webhook / form submission | webhook / schedule / record change / email / API event / user action / platform event |
| Visual Builder | ✓ | ✓ |
| Integrations | ||
| API Access | ✓ | ✓ |
| Google Workspace | ✓ | ✓ |
| Key Integrations | Shopify, WooCommerce, Magento, Salesforce, BigCommerce | Slack, Google Workspace, MuleSoft, SAP, Microsoft Teams |
| Openai Integration | — | ✓ |
| Slack | ✓ | ✓ |
| Webhook Support | ✓ | ✓ |
Section 02
Klaviyo vs Salesforce: common questions
Is Klaviyo or Salesforce cheaper?
Klaviyo's cheapest paid plan is Usage-based (contact-tiered) — paid plans scale by profile count and Salesforce's is $25/user/mo. Compare what each plan includes below before going on price alone.
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