Klaviyo vs Salesforce
Salesforce uniquely has 7 features · Klaviyo uniquely has 6 features.
| Klaviyo | Salesforce | |
|---|---|---|
| Company | ||
| Founded | 2012 | 1999 |
| HQ | Boston, USA | San Francisco, USA |
| AI model | Proprietary (Klaviyo AI / K:AI) | Einstein AI (Proprietary) + integrated LLMs |
| User base | 196,000+ | 150,000+ companies |
| Platforms | Web, iOS, Android | Web, iOS, Android, Windows Desktop |
| Languages | 25+ | 30+ |
| Pricing | ||
| Pricing model | Freemium | Subscription |
| Free plan | No | Yes |
| Free trial | No — free plan available indefinitely | Yes |
| Starting price | Usage-based (contact-tiered) — paid plans scale by profile count | $25/user/mo |
| Enterprise | Custom | $175/user/mo |
| Refund policy | — | No standard public refund policy; contract-based terms |
| All plans | FreeFreeMarketingScales by profile count usageData + AnalyticsScales by usage usageServiceScales by usage usageComposer (AI Agent)30% OFF promotion notedCustomer Agent (AI Agent)30% OFF promotion notedEnterpriseCustom | Starter Suite$25/user/moPro Suite$100/user/moSales Cloud Enterprise$175/user/moService Cloud Enterprise$175/user/moMarketing Cloud Next Growth Edition$1,500/org/moCommerce Cloud B2B Growth EditionCustomSlack Business+$15/user/yr |
| Positioning | ||
| Best for | E-commerce marketing automation | Small to large businesses needing AI-powered CRM with sales, marketing, and service automation |
| Differentiator | Usage-based pricing with AI agents including Composer Agent (marketing) and Customer Agent, plus Customer Hub and Helpdesk | Turnkey AI with Employee Agent, built-in sales flows, AppExchange ecosystem, and deep customisation |
| Competitors | Mailchimp, Attentive, Postscript, Salesforce Marketing Cloud, Listrak | HubSpot, Microsoft Dynamics 365, SAP CRM, Zoho CRM, ServiceNow |
| Features | ||
| AI Agents | ✓ | — |
| AI Assistant | — | ✓ |
| Composer Agent | ✓ | — |
| Customer Agent | ✓ | — |
| Customer Hub | ✓ | — |
| Data & Analysis Plans | ✓ | — |
| E Commerce Storefront | — | ✓ |
| Email Marketing | — | ✓ |
| Helpdesk | ✓ | — |
| Lead & Opportunity Management | — | ✓ |
| Real Time Chat | — | ✓ |
| Sales Quoting & Forecasting | — | ✓ |
| AI Agents | ✓ | ✓ |
| API Webhooks | ✓ | ✓ |
| Conditional Logic | ✓ | ✓ |
| Custom Code | ✓ | ✓ |
| Data Transform | ✓ | ✓ |
| Error Handling | ✓ | ✓ |
| Execution Logs | ✓ | ✓ |
| Human in Loop | ✓ | ✓ |
| Num Integrations | 350+ | 3,000+ via AppExchange |
| Scheduled Runs | ✓ | ✓ |
| Team Features | ✓ | ✓ |
| Trigger Types | behavioral event / purchase / web activity / email engagement / SMS / schedule / webhook / form submission | webhook / schedule / record change / email / API event / user action / platform event |
| Visual Builder | ✓ | ✓ |
| Integrations | ||
| API Access | ✓ | ✓ |
| Google Workspace | ✓ | ✓ |
| Key Integrations | Shopify, WooCommerce, Magento, Salesforce, BigCommerce | Slack, Google Workspace, MuleSoft, SAP, Microsoft Teams |
| Openai Integration | — | ✓ |
| Slack | ✓ | ✓ |
| Webhook Support | ✓ | ✓ |