Make vs Retool
Retool uniquely has 6 features.
| Make | Retool | |
|---|---|---|
| Company | ||
| Founded | 2012 | 2017 |
| HQ | Prague, Czech Republic | San Francisco, USA |
| AI model | OpenAI GPT (via integration), proprietary orchestration | Proprietary (AppGen) + OpenAI/Anthropic integrations |
| User base | 500K+ | 10,000+ teams |
| Platforms | Web | Cloud, Self-host |
| Languages | 25+ | English primary; multi-language UI support |
| Pricing | ||
| Pricing model | Subscription | Freemium |
| Free plan | Yes — Free plan with 1,000 operations/month and 2 active scenarios | Yes |
| Free trial | Yes — Free plan available indefinitely | Yes |
| Starting price | $9/mo — Core | $12/mo |
| Enterprise | Custom | Flexible/custom pricing |
| All plans | Core$10.59/mo (up to $241.31/mo)Pro$18.82/mo (up to $5,660.47/mo)Teams$34.12/mo (up to $9,683.59/mo)EnterpriseCustom | Team$12/mo per builder + $7/mo per internal userBusiness$65/mo per builder + $18/mo per internal userEnterpriseCustom |
| Positioning | ||
| Best for | No-code/low-code automation builders, SMBs, agencies, and enterprises needing visual workflow automation | Developers and teams building internal tools and workflows |
| Differentiator | Make's visual drag-and-drop scenario builder with advanced data mapping, iterators, and routers provides unmatched flexibility for complex multi-step automations without code. | Retool self-hosting requires substantial infrastructure knowledge; production deployments now use Kubernetes and Helm, while Docker is limited to non-production environments. |
| Competitors | Zapier, n8n, Workato, Tray.io, Power Automate | Appsmith, Budibase, Internal.io, Airplane, Glide, Power Apps |
| Features | ||
| AI Credits Included | — | ✓ |
| Audit Logging | — | ✓ |
| Custom Branding | — | ✓ |
| Sso (Saml/Openid) | — | ✓ |
| Unlimited Workflows | — | ✓ |
| White Labeling | — | ✓ |
| AI Agents | ✓ | ✓ |
| API Webhooks | ✓ | ✓ |
| Conditional Logic | ✓ | ✓ |
| Custom Code | ✓ | ✓ |
| Data Transform | ✓ | ✓ |
| Error Handling | ✓ | ✓ |
| Execution Logs | ✓ | ✓ |
| Human in Loop | ✓ | ✓ |
| Num Integrations | 1,800+ | 100+ (databases, REST APIs, GraphQL, Stripe, Salesforce, and many more) |
| Scheduled Runs | ✓ | ✓ |
| Team Features | ✓ | ✓ |
| Trigger Types | webhook / schedule / instant (real-time) / polling / email / RSS / watch | webhook / schedule / app event / API / platform triggers (Enterprise) |
| Visual Builder | ✓ | ✓ |
| Integrations | ||
| API Access | ✓ | ✓ |
| Google Workspace | ✓ | ✓ |
| Key Integrations | OpenAI, Google Workspace, Slack, HubSpot, Airtable | PostgreSQL, REST API, Stripe, Salesforce, Google Sheets |
| Openai Integration | ✓ | ✓ |
| Slack | ✓ | ✓ |
| Webhook Support | ✓ | ✓ |