Retool vs Tray.ai
Retool uniquely has 6 features · Tray.ai uniquely has 6 features.
| Retool | Tray.ai | |
|---|---|---|
| Company | ||
| Founded | 2017 | 2012 |
| HQ | San Francisco, USA | San Francisco, CA |
| AI model | Proprietary (AppGen) + OpenAI/Anthropic integrations | Proprietary (Merlin Agent Builder); supports Claude, Codex, and other AI IDEs |
| User base | 10,000+ teams | — |
| Platforms | Cloud, Self-host | Web, API, Claude Code plugin, Codex plugin |
| Languages | English primary; multi-language UI support | 25+ |
| Pricing | ||
| Pricing model | Freemium | Custom |
| Free plan | Yes | No |
| Free trial | Yes | No — demo-based only |
| Starting price | $12/mo | — |
| Enterprise | Flexible/custom pricing | Enterprise – Unlimited workspaces, 180-day insights, advanced on-premise, SSO, HIPAA, regional hosting, log streaming, data engineering |
| All plans | Team$12/mo per builder + $7/mo per internal userBusiness$65/mo per builder + $18/mo per internal userEnterpriseCustom | ProContact for pricingTeamContact for pricingEnterpriseContact for pricingAgent Development (Add-on)Contact for pricing |
| Positioning | ||
| Best for | Developers and teams building internal tools and workflows | Enterprises and departments needing governed automation, MCP, and agent integration across multiple use cases |
| Differentiator | Retool self-hosting requires substantial infrastructure knowledge; production deployments now use Kubernetes and Helm, while Docker is limited to non-production environments. | Governed platform combining agents, MCP, intelligent automation, and integration with centralized access controls and audit capabilities; rebranded from Tray.io to Tray.ai in 2024 |
| Competitors | Appsmith, Budibase, Internal.io, Airplane, Glide, Power Apps | Workato, MuleSoft, Boomi, Zapier |
| Features | ||
| 700+ Connectors | — | ✓ |
| AI Credits Included | ✓ | — |
| Agent Governance | — | ✓ |
| Audit Logging | ✓ | — |
| Custom Branding | ✓ | — |
| Guardian Log Masking | — | ✓ |
| Log Retention Management | — | ✓ |
| Mcp Support | — | ✓ |
| Sso | — | ✓ |
| Sso (Saml/Openid) | ✓ | — |
| Unlimited Workflows | ✓ | — |
| White Labeling | ✓ | — |
| AI Agents | ✓ | ✓ |
| API Webhooks | ✓ | ✓ |
| Conditional Logic | ✓ | ✓ |
| Custom Code | ✓ | ✓ |
| Data Transform | ✓ | ✓ |
| Error Handling | ✓ | ✓ |
| Execution Logs | ✓ | ✓ |
| Human in Loop | ✓ | ✓ |
| Num Integrations | 100+ (databases, REST APIs, GraphQL, Stripe, Salesforce, and many more) | 700+ |
| Scheduled Runs | ✓ | ✓ |
| Team Features | ✓ | ✓ |
| Trigger Types | webhook / schedule / app event / API / platform triggers (Enterprise) | webhook / schedule / event (e.g. Salesforce closed-won opp) / API / MCP tool call |
| Visual Builder | ✓ | ✓ |
| Integrations | ||
| API Access | ✓ | ✓ |
| Google Workspace | ✓ | ✓ |
| Key Integrations | PostgreSQL, REST API, Stripe, Salesforce, Google Sheets | Salesforce, Marketo, Slack, Microsoft Teams, Google Workspace |
| Openai Integration | ✓ | ✓ |
| Slack | ✓ | ✓ |
| Webhook Support | ✓ | ✓ |