Hootsuite vs Sprout Social
Hootsuite scores 6.8 to Sprout Social's 5.3 among the AI social media management tools we rate, and is the better pick for 2 of the 4 kinds of buyer below.
Hootsuite wins, 6.8 to 5.3
Hootsuite and Sprout Social both charge $99 a month for five profiles, so the AI features decide it. Hootsuite's Wisdom agent generates images and writes in your brand voice, both missing from Sprout's Trellis, while Sprout offers a browser extension and a 30 day free trial against Hootsuite's 14.
Pick Hootsuite if you want AI that generates images and writes in your voice.
Pick Sprout Social if you want a browser extension and a longer free trial.
Best for
Who each one suits, decided on the criteria that matter to that buyer and the checked facts where the two differ.
- Reports in your own or your client's branding: Hootsuite yes, Sprout Social no
- But Sprout Social leads on browser extension: Sprout Social yes, Hootsuite no
- Free trial: 30 days against 14 days
- Bulk scheduling: Hootsuite yes, Sprout Social no
- Generates images for posts: Hootsuite yes, Sprout Social no
- Writes in your brand voice: Hootsuite yes, Sprout Social no
How they score
Both are scored the same way, against the other AI social media management tools we rate, from facts on each vendor's own pages. Hootsuite leads on 3 of 6 criteria.
Where they differ
Every point where the two vendors' published facts disagree, with a link to where each fact was read. "Not published" means the vendor does not say either way.
Published by only one of them
Where they match (21)
Pricing, plan by plan
Every plan each vendor publishes, monthly and yearly where both are offered.
Hootsuite
Sprout Social
For everything else about each tool, read the full Hootsuite review and Sprout Social review.
Hootsuite vs Sprout Social: common questions
Which is better, Hootsuite or Sprout Social?
Hootsuite scores 6.8 and Sprout Social 5.3 out of 10 among the AI social media management tools we rate. Hootsuite is ahead on publishing, aI content and agencies and teams. Sprout Social is ahead on pricing.
Is Hootsuite or Sprout Social cheaper?
Hootsuite's cheapest paid plan is $99/mo (Standard, per user, billed annually) and Sprout Social's is $99/mo (Essentials, per seat). Compare what each plan includes below before going on price alone.
Do Hootsuite and Sprout Social have a free plan?
Neither has a free plan.
What can Hootsuite do that Sprout Social cannot?
On the facts both vendors publish: bulk scheduling, generates images for posts, writes in your brand voice and reports in your own or your client's branding.
What can Sprout Social do that Hootsuite cannot?
On the facts both vendors publish: browser extension.
