Hootsuite vs Publer
Publer scores 7.0 to Hootsuite's 6.8 among the AI social media management tools we rate, and is the better pick for 1 of the 4 kinds of buyer below.
Publer wins, 7.0 to 6.8
Publer costs $25 a month for five profiles and includes a free plan; Hootsuite costs $99 and has neither. Only Publer auto re-queues evergreen posts, schedules a first comment and turns RSS articles into posts, features Hootsuite does not have. Hootsuite answers with the agency side: one inbox for comments and messages, an AI agent that drafts content, paid-ads management, influencer discovery and a SOC 2 report, none of which Publer offers. Both generate AI images and write in your brand voice.
Pick Hootsuite if you want one inbox, an AI agent or paid-ads management.
Pick Publer if you want cheaper pricing, a free plan or RSS-to-post automation.
Best for
Who each one suits, decided on the criteria that matter to that buyer and the checked facts where the two differ.
- Reports in your own or your client's branding: Hootsuite yes, Publer no
- Single sign-on: Hootsuite yes, Publer no
- But Publer leads on browser extension: Publer yes, Hootsuite no
- Free plan: Publer yes, Hootsuite no
- Monthly cost for 5 social profiles: $25 against $99
- Networks it publishes to: Hootsuite Facebook, instagram, x, linkedin, tiktok, youtube, threads, pinterest, bluesky, reddit, google_business, Publer Facebook, instagram, x, linkedin, tiktok, youtube, pinterest, threads, bluesky, mastodon, google_business
- One inbox for comments and messages: Hootsuite yes, Publer no
- An AI agent that plans or publishes for you: Hootsuite yes, Publer no
- Tracks mentions beyond your own accounts: Hootsuite yes, Publer no
- Manages or reports on paid ads: Hootsuite yes, Publer no
- Finds or manages influencers: Hootsuite yes, Publer no
How they score
Both are scored the same way, against the other AI social media management tools we rate, from facts on each vendor's own pages. Hootsuite leads on 3 of 6 criteria.
Where they differ
Every point where the two vendors' published facts disagree, with a link to where each fact was read. "Not published" means the vendor does not say either way.
Published by only one of them
Where they match (11)
Pricing, plan by plan
Every plan each vendor publishes, monthly and yearly where both are offered.
Hootsuite
Publer
For everything else about each tool, read the full Hootsuite review and Publer review.
Hootsuite vs Publer: common questions
Which is better, Hootsuite or Publer?
Publer scores 7.0 and Hootsuite 6.8 out of 10 among the AI social media management tools we rate. Publer is ahead on pricing. Hootsuite is ahead on agencies and teams, listening and competitors and privacy and support.
Is Hootsuite or Publer cheaper?
Hootsuite's cheapest paid plan is $99/mo (Standard, per user, billed annually) and Publer's is $5/mo. Compare what each plan includes below before going on price alone.
Do Hootsuite and Publer have a free plan?
Publer does and Hootsuite does not.
What can Hootsuite do that Publer cannot?
On the facts both vendors publish: one inbox for comments and messages, an AI agent that plans or publishes for you, reports in your own or your client's branding, single sign-on, tracks mentions beyond your own accounts, manages or reports on paid ads, finds or manages influencers and sOC 2.
What can Publer do that Hootsuite cannot?
On the facts both vendors publish: re-queues evergreen posts, schedules a first comment, free plan, turns links, articles or videos into posts and browser extension.
