Head-to-head · helpdesks · facts checked 13 Sept 2026
Front vs Gorgias
Front and Gorgias score the same, 7.6 out of 10 among the helpdesks we rate, so the choice comes down to who you are.
The verdict
Too close to call: 7.6 each
Front uniquely has 7 features · Gorgias uniquely has 4 features.
Best for
Who each one suits, decided on the criteria that matter to that buyer and the checked facts where the two differ.
Small teams on a budget
Gorgias
Front 5.5 · Gorgias 7.5 on pricing
- Monthly price, cheapest paid plan: $10 against $35
Answering customers with AI
Gorgias
Front 5.8 · Gorgias 7.2 on ai that answers your customers
- What the AI learns from: Website, help_center, files against Help_center
- Languages the AI answers in: 80 languages against 18 languages
Support teams on many channels
Too close to call
Front 8.8 · Gorgias 8.8 on channels and running a support team
- Channels it works in: Front Email, live_chat, slack, whatsapp, messenger, instagram, Gorgias Email, live_chat, voice, sms, whatsapp, messenger, instagram
Regulated industries
Front
Front 9.5 · Gorgias 7.8 on security and privacy
- Does not train AI on your data: Front yes, Gorgias no
- ISO 27001: Front yes, Gorgias does not say
Section 01
How they score
Both are scored the same way, against the other helpdesks we rate, from facts on each vendor's own pages. Front leads on 3 of 7 criteria.
AI that answers your customers25% of the score
Front5.8
Gorgias7.2
Pricing20% of the score
Front5.5
Gorgias7.5
Channels15% of the score
Front8.0
Gorgias8.0
Security and privacy15% of the score
Front9.5
Gorgias7.8
Running a support team10% of the score
Front10.0
Gorgias10.0
Integrations10% of the score
Front10.0
Gorgias7.5
Support and branding5% of the score
Front8.8
Gorgias3.8
Section 02
Where they differ
Every point where the two vendors' published facts disagree, with a link to where each fact was read. "Not published" means the vendor does not say either way.
Connects to Zendesk, Salesforce, HubSpot, Shopify and others
Front
Remove the vendor's branding
Front
Gorgias
No
Published by only one of them
Channels it works in
ISO 27001
Gorgias
Not published
Where they match (12)
Section 03
Pricing, plan by plan
Every plan each vendor publishes, monthly and yearly where both are offered.
Front
Starter
$35/seat/mo · $300/seat/yr
Up to 10 seats; single-channel support, shared inbox, ticketing, basic analytics, up to 10 automation rules
Professional
$85/seat/mo · $780/seat/yr
Up to 50 seats; omnichannel, macros, up to 20 automation rules, advanced analytics, SSO, SCIM
Enterprise
Custom
Unlimited seats; smart rules, unlimited rules/macros, multi-language KB, custom roles, AI Copilot/QA/CSAT included
Autopilot (AI Add-on)
$0.05/conversation
Omnichannel AI agent for complex customer work; available on all plans
Copilot (AI Add-on)
$20/seat/mo
Real-time AI assistant for agents; included in Enterprise, add-on for Starter/Professional
Smart QA (AI Add-on)
$20/seat/mo
Automated AI-powered QA; included in Enterprise, add-on for Starter/Professional
Smart CSAT (AI Add-on)
$10/seat/mo
AI-inferred customer satisfaction ratings; included in Enterprise, add-on for Starter/Professional
Smart QA + Smart CSAT Bundle
$25/seat/mo
Combined QA and CSAT add-on bundle
Native WhatsApp Channel
Meta-billed costs + 20% admin fee
Connect WhatsApp Business numbers directly; available on Professional and Enterprise
API Rate Limit Increase
$200 per 100 API requests/min
Available on all plans for high-volume API workflows
Gorgias
Starter
$10/mo · N/A
~50 tickets/mo helpdesk base; AI Agent add-on pay-per-resolution; unlimited agents
Starter (with ai agent)
$40/mo · N/A
~50 tickets/mo helpdesk base; AI Agent add-on pay-per-resolution; unlimited agents
Basic
$60/mo · $600/yr
~300 tickets/mo; core helpdesk + AI Agent pay-per-resolution; unlimited agents
Basic (with ai agent)
$90/mo · $924/yr
~300 tickets/mo; core helpdesk + AI Agent pay-per-resolution; unlimited agents
Pro
$360/mo · $3,600/yr
~2,000 tickets/mo; advanced automation, revenue reporting; unlimited agents
Pro (with ai agent)
$550/mo · $5,652/yr
~2,000 tickets/mo; advanced automation, revenue reporting; unlimited agents
Advanced
$900/mo · $9,000/yr
~5,000 tickets/mo; full feature set, priority support; unlimited agents
Advanced (with ai agent)
$1,430/mo · $14,724/yr
~5,000 tickets/mo; full feature set, priority support; unlimited agents
Enterprise
Custom
5,000+ tickets/mo; custom contract, dedicated support, SLA guarantees
Section 04
Pros and cons
From each tool's full review, written from the same checked facts.
Front
Pros
- Front combines shared inboxes, omnichannel conversations, ticket routing, live chat, and a knowledge base into a single coordinated platform.
- The AI Autopilot can autonomously resolve incoming support requests without human input, with Front claiming up to 70% resolution rates on simpler cases.
- A separate AI Copilot mode assists human agents in real time, giving teams two distinct AI modes suited to different use cases.
- The platform is purpose-built for complex B2B workflows and multi-department operations, making it a strong fit for logistics, manufacturing, financial services, and travel sectors.
- Front's narrower market focus means the product is more honest about what it does rather than trying to be everything to everyone like larger competitors.
- Over 9,300 companies use Front, suggesting meaningful market validation for teams with complex coordination needs.
- The distinction between autonomous AI resolution and AI-assisted agent support gives operations teams flexibility in how they deploy automation.
Cons
- The autonomous resolution rate varies significantly with the complexity of incoming requests.
- Front is not designed for high-volume, general-purpose helpdesk use, making it a poor fit for teams that need Zendesk or Freshdesk-style scale.
- The customer base of 9,300 companies is small next to category giants.
- The platform's narrow targeting toward B2B and complex workflows means smaller or simpler support teams may find it over-engineered for their needs.
Gorgias
Pros
- Native one-click Shopify integration pulls order data, customer history, and product catalog directly into the conversation view.
- Agents can issue refunds, apply discounts, cancel orders, and initiate upsells without leaving the ticket interface.
- AI Agent 3.0 is built on an OpenAI partnership and trained on over a billion support conversations, fine-tuned specifically for ecommerce.
- The AI is positioned to drive revenue through pre-sale guidance and upsells, not just ticket deflection.
- Shopify invested directly in Gorgias, explaining the exceptional depth of the native integration.
- Serves over 17,000 ecommerce brands.
- Omnichannel inbox consolidates support across channels with an AI layer built on top for automation.
Cons
- For non-Shopify ecommerce brands, the value proposition becomes significantly more complicated and less compelling.
- The product is narrowly purpose-built for ecommerce, making it a poor fit for general-purpose helpdesk use cases.
- Pricing complexity may emerge at scale, as suggested by 'the math gets complicated fast' for non-Shopify users.
- Heavy reliance on AI automation may not suit brands that prefer high-touch, human-led customer support workflows.
- Ticket backlogs can build up during peak season.
Section 05
Front vs Gorgias: common questions
Which is better, Front or Gorgias?
They score the same, 7.6 out of 10 among the helpdesks we rate. Front is ahead on security and privacy, integrations and support and branding. Gorgias is ahead on aI that answers your customers and pricing.
Is Front or Gorgias cheaper?
Front's cheapest paid plan is $35/seat/mo and Gorgias's is $10/mo. Compare what each plan includes below before going on price alone.
Do Front and Gorgias have a free plan?
Neither has a free plan.
What can Front do that Gorgias cannot?
On the facts both vendors publish: does not train AI on your data.
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