Head-to-head · facts checked 13 Sept 2026
Fin vs Gorgias
Fin uniquely has 7 features · Gorgias uniquely has 4 features.
The verdict
Fin or Gorgias?
Section 01
Pricing, plan by plan
Every plan each vendor publishes, monthly and yearly where both are offered.
Fin
Fin with your current helpdesk
$0.99 per outcome
50 outcomes/month minimum; works with Salesforce, HubSpot, Freshdesk and more; set up in under an hour
Fin with Intercom helpdesk
From $0.99 per outcome + $19 per helpdesk seat/month
Complete AI + human agent solution; includes configurable inbox, ticketing, workflows, help center, and outbound suite
Pro Add-on
$99 per 1,000 conversations/month
AI-powered analytics add-on: CX Score, AI Topics, Trends, AI Recommendations, Monitors, Custom AI Scorecards
Copilot Add-on
$35 per user/month
AI assistant for human agents: instant advice, onboarding, AI translations, faster resolution
Gorgias
Starter
$10/mo · N/A
~50 tickets/mo helpdesk base; AI Agent add-on pay-per-resolution; unlimited agents
Starter (with ai agent)
$40/mo · N/A
~50 tickets/mo helpdesk base; AI Agent add-on pay-per-resolution; unlimited agents
Basic
$60/mo · $600/yr
~300 tickets/mo; core helpdesk + AI Agent pay-per-resolution; unlimited agents
Basic (with ai agent)
$90/mo · $924/yr
~300 tickets/mo; core helpdesk + AI Agent pay-per-resolution; unlimited agents
Pro
$360/mo · $3,600/yr
~2,000 tickets/mo; advanced automation, revenue reporting; unlimited agents
Pro (with ai agent)
$550/mo · $5,652/yr
~2,000 tickets/mo; advanced automation, revenue reporting; unlimited agents
Advanced
$900/mo · $9,000/yr
~5,000 tickets/mo; full feature set, priority support; unlimited agents
Advanced (with ai agent)
$1,430/mo · $14,724/yr
~5,000 tickets/mo; full feature set, priority support; unlimited agents
Enterprise
Custom
5,000+ tickets/mo; custom contract, dedicated support, SLA guarantees
Section 02
Pros and cons
From each tool's full review, written from the same checked facts.
Fin
Pros
- Fin's 76% average resolution rate is consistently confirmed by real customers on G2 and Capterra, with some reporting over 85%.
- Built on proprietary models (Apex 1.0 and Apex Flash) trained specifically on customer experience data rather than general-purpose LLMs.
- Handles full end-to-end conversations autonomously, only escalating to humans when it cannot resolve the issue itself.
- Supports a wide range of channels including web chat, voice, email, SMS, WhatsApp, Instagram, Facebook Messenger, and Slack.
- Can operate as a standalone AI agent layered on top of existing helpdesks like Salesforce or HubSpot, offering deployment flexibility.
- Resolution rate claims held up better than most competitors when cross-referenced against independent user reviews and public data.
- Comes from Intercom, an established platform with 12,000+ customers and over a decade of customer service infrastructure behind it.
Cons
- No free tier is available, making it inaccessible for teams that want to test before committing financially.
- The startup discount program offering 93% off Intercom and a free year of Fin is narrowly available and not open to most businesses.
- Pricing is outcome-based, which can make costs unpredictable and difficult to budget for at scale.
- Marketing claims around resolution rates invite skepticism, even if they do hold up, because the metric can be defined in self-serving ways.
- Splitting from the main Intercom product into its own standalone URL and pricing adds complexity for existing Intercom customers evaluating the upgrade.
- Premium positioning means smaller teams or cost-sensitive buyers may find better value elsewhere despite the strong performance metrics.
Gorgias
Pros
- Native one-click Shopify integration pulls order data, customer history, and product catalog directly into the conversation view.
- Agents can issue refunds, apply discounts, cancel orders, and initiate upsells without leaving the ticket interface.
- AI Agent 3.0 is built on an OpenAI partnership and trained on over a billion support conversations, fine-tuned specifically for ecommerce.
- The AI is positioned to drive revenue through pre-sale guidance and upsells, not just ticket deflection.
- Shopify invested directly in Gorgias, explaining the exceptional depth of the native integration.
- Serves over 17,000 ecommerce brands with a claimed 40% market share among Shopify stores.
- Omnichannel inbox consolidates support across channels with an AI layer built on top for automation.
Cons
- For non-Shopify ecommerce brands, the value proposition becomes significantly more complicated and less compelling.
- The product is narrowly purpose-built for ecommerce, making it a poor fit for general-purpose helpdesk use cases.
- The research is based on third-party reviews and vendor documentation rather than direct hands-on product testing.
- Pricing complexity may emerge at scale, as suggested by 'the math gets complicated fast' for non-Shopify users.
- Heavy reliance on AI automation may not suit brands that prefer high-touch, human-led customer support workflows.
- Peak season ticket backlogs remain a recurring complaint among operators in Shopify forums and G2 threads.
Side by side
| Company | ||
| Founded | 2011 | 2015 |
| HQ | San Francisco, USA | San Francisco, USA |
| AI model | Apex 1.0 and Apex Flash (proprietary, custom-trained on customer experience interactions) | OpenAI (direct partnership, fine-tuned for ecommerce) |
| User base | 12,000+ customers | 17,000+ ecommerce brands |
| Platforms | Web, Voice, Chat, Email, SMS, WhatsApp, Slack, Instagram, Facebook Messenger, API | Web, iOS, Android, Chrome Extension |
| Languages | Dozens of languages with real-time translation | Multiple — 30+ languages supported |
| Pricing | ||
| Pricing model | Usage-based | Usage-based |
| Free plan | No | No |
| Free trial | Yes | Yes |
| Starting price | $0.99/outcome | $10/mo |
| Enterprise | Custom — contact sales | $900/mo |
| All plans | Fin with your current helpdesk — $0.99 per outcome usage Fin with Intercom helpdesk — From $0.99 per outcome + $19 per helpdesk seat/month usage Pro Add-on — $99 per 1,000 conversations/month usage Copilot Add-on — $35 per user/month | Starter — $10/mo Starter (with ai agent) — $40/mo Basic — $60/mo Basic (with ai agent) — $90/mo Pro — $360/mo Pro (with ai agent) — $550/mo Advanced — $900/mo Advanced (with ai agent) — $1,430/mo Enterprise — Custom |
| Positioning | ||
| Best for | Mid-market and enterprise businesses seeking an AI agent to automate customer service across multiple channels and helpdesks | E-commerce brands scaling customer support |
| Differentiator | Fin uses proprietary Apex AI models custom-trained on billions of customer experience interactions, achieving an industry-leading average 76% resolution rate across 12,000+ customers with outcome-based pricing so you only pay when issues are truly resolved. | The only helpdesk natively built into Shopify with a unified AI Agent that handles pre-sale to post-sale conversations, automates 60% of support, and directly drives measurable revenue through upsells and guided shopping. |
| Competitors | Zendesk AI, Freshdesk Freddy AI, Salesforce Einstein, Intercom (standalone), Ada, Tidio | Zendesk, Kustomer, Gladly, Intercom, Re:Amaze, Richpanel, Zowie, Siena, Yuma, Ada |
| Features | ||
| AI Agent | — | ✓ |
| AI Copilot for Agents | ✓ | — |
| Email & Ticketing | ✓ | — |
| Helpdesk | — | ✓ |
| Live Chat Support | ✓ | — |
| No Credit Card for Trial | — | ✓ |
| Per Ticket Overage Pricing | — | ✓ |
| Proactive Outbound Suite | ✓ | — |
| Whatsapp & Sms | ✓ | — |
| Workflow Automations | ✓ | — |
| AI Chatbot | ✓ | ✓ |
| API Access | ✓ | ✓ |
| CRM Integration | ✓ | ✓ |
| Custom Training | ✓ | ✓ |
| Email Automation | ✓ | ✓ |
| Human Handover | ✓ | ✓ |
| Knowledge Base | ✓ | ✓ |
| Live Chat | ✓ | ✓ |
| Multilingual | ✓ | ✓ |
| Sentiment Analysis | ✓ | ✓ |
| Sla Management | ✓ | ✓ |
| Ticket Management | ✓ | ✓ |
| Integrations | ||
| API Access | ✓ | ✓ |
| Hubspot | ✓ | ✓ |
| Key Integrations | Salesforce, HubSpot, Freshdesk, Intercom, Shopify, Slack, WhatsApp, SMS, Instagram, Facebook Messenger, Okta, Azure AD, OneLogin, MCP | Shopify, WooCommerce, BigCommerce, Magento, PrestaShop, Klaviyo, Recharge, Yotpo, Instagram, Facebook, WhatsApp, SMS, Voice, OpenAI |
| Salesforce | ✓ | — |
| Shopify | ✓ | ✓ |
| Slack | ✓ | ✓ |
| Zapier | ✓ | ✓ |
Section 03
Fin vs Gorgias: common questions
Is Fin or Gorgias cheaper?
Fin's cheapest paid plan is $0.99/outcome and Gorgias's is $10/mo. Compare what each plan includes below before going on price alone.
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